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Top Trends in B2B Marketing

Biznology

Stevens about the key B to B marketing trends you need to pay attention to right now. and abroad, and is a blogger at Biznology and Target Marketing Magazine. Business buying behavior continues to evolve–and fast. So marketing behavior has to keep up! Mike Moran interviewed marketing consultant and author Ruth P.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Sales & Marketing. --> Bloggers. --> Resources. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. CMS Insights.

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

B-to-b marketers have had issues with Facebook for a while, but what accounts for the poor evaluation of LinkedIn, a perennial b-to-b darling? Christopher Hosford is a frequent guest blogger for ViewPoint. And YouTube in 10th place? With all the hoorah over the appeal of video? It’s hard to believe.

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New Response Databases - Valuable Resource for B2B Marketers?

ViewPoint

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. To get some answers to questions like these, Bernice Grossman and I have undertaken a series of research studies on the quality and quantity of data available to B-to-B marketers in various industries.

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Lead Management: Let’s Formalize this Relationship

ViewPoint

Today's guest blogger, Tony Jaros, is Senior Vice President of Research at SiriusDecisions. Getting b-to-b sales and marketing to align more closely has driven even the most capable business leaders crazy for years. Systematic, repeatable b-to-b demand creation is much like a marriage.

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Meeting IRL Makes Social Media More Meaningful

MLT Creative

reminded me that social media marketing – regardless of whether its B-to-B or B-to-C – is all about relationships. Billy Mitchell and I traveled to Memphis a few weeks ago to join fellow marketers at a social media seminar led by best-selling author, blogger and marketer, Chris Brogan.

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Take the guess work out of B2B guest blogging

MLT Creative

One of the best ways to add more voice and variety to your B2B blog is to open it up to guests bloggers. One way to achieve this is by adding guest bloggers to your strategy. In How to Be a Guest Blogger Any Editor Will Love , Michele Linn, shares her experiences as the editor of Content Marketing Institute blog. Mark Schaefer.