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3 Tips for More Creative Email Autoresponders

BenchmarkONE

After all, research by data-marketing firm Epsilon found that 80% of consumers indicate being more likely to do business with a company that offers personalized experiences. It can be a lot of work though to maintain high levels of engagement in your emails, especially when you have so many other marketing tasks to take care of.

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What Is MarTech? Explore How Your Business Can Use It to Streamline Marketing Efforts

Marketing Insider Group

For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is a set of technology tools marketers use to assist with marketing efforts. Having the right MarTech stack is imperative for the modern marketing organization.

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Bridging the Gap Between Onsite Content and Social Media Engagement

BuzzSumo

Your social media people share it on Facebook and Twitter. Why Doesn’t Your Onsite Content Blow Up on Social Media? If you’re getting unicorn results from your content marketing — hundreds of thousands of shares, likes, engagement, and conversions — this article is probably not for you. A few people like it.

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Black Friday and Cyber Monday Deals on Martech and Business Software for 2022

Webbiquity

It’s been another “interesting” year for marketers. They’ve had to remain nimble and revise strategies and tactics as economic and market challenges evolve but don’t disappear. Have the tools in your marketing technology matrix kept up? Brand Monitoring and Social Listening. Ad Intelligence.

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What are No-Reply Email Addresses and Why You Should Stop Using Them

SendX

Marketing is best when it feels genuine. This is especially true in email marketing. Unlike social media posts or blog content, customers see their email inbox as a private space. Yet, many marketers use no-reply email addresses in various ways, from automating contact form responses to full email marketing campaigns.

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The Best Email Marketing Tools to Increase Sales

Webbiquity

Businesses recognize the value of email marketing. It’s the most widely used tactic, and 59% of B2B marketers say email is their most effective channel in terms of revenue generation. But with so many different email marketing tools available, how do you pick the right one for your business? Constant Contact.

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The Basics of Drip Marketing And Why You Need To Setup Lead Nurturing Today

Marketing Insider Group

What is drip marketing? We’ll answer these questions and more in our beginner’s guide to drip marketing. What is drip marketing, and why does it matter? Drip marketing owes its success to its timeliness — it’s all about giving your audience information that’s relevant and valuable when they need it. How does it work?