Customer Experience Matrix

JULY 10, 2013

Finally, Optify has expanded into conventional marketing automation over the past 18 months and most recently added basic contact management and distribution of lead information, scores, and alerts to sales people. This will remind marketing automation aficionados of HubSpot, which has made a similar journey.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

JANUARY 5, 2010

Marketo added features to capture Twitter posts and Helpstream customer support interactions within a lead’s activity history. The same three vendors also added new tools to give salespeople better access to information the marketing automation system has captured about their leads. Sales access. I'll talk about those in my next post.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Customer Experience Matrix

AUGUST 21, 2009

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. Aprimo is in the early stages of launching Aprimo Marketing Studio , a new Software-as-a-Service marketing automation suite that is separate from the existing Aprimo product.*

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

MARCH 16, 2016

The difference is that Mariana uses its artificial intelligence to analyze connections between people – including unique access to the Twitter social graph, as well as where people work or have worked, groups they belong to, and the types of work they do. The system then returns contact counts for Facebook, Twitter, and email.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

MAY 4, 2010

A few weeks back, I wrote about social marketing features from consumer marketing automation vendors. To the current topic, it has also added a “Twitter Prospector” to reduce the labor required to mine Twitter for leads. It does add the Twitter ID of known visitors to their lead profile when possible.

Act-On 120

Act-On Marketing Management Marketing Automation Services Features 120

Customer Experience Matrix

MARCH 4, 2014

API integration with CRM and marketing automation systems also lets those systems assign businesses to the target lists. This allows marketers to send different contents to companies as the marketing automation system tracks them through different stages of the buying process. But that’s not quite right.

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

Customer Experience Matrix

MARCH 9, 2011

At $500 per month with no annual contract, it’s priced to make it easy to get started with marketing automation. The actual functions provided by Act-On are generally competitive with low-to-mid tier marketing automation products. Such emails would otherwise be invisible to the marketing automation system. So let me try again.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

AUGUST 29, 2013

LeadSpace, like the other vendors, scans Web sites, blogs, Twitter feeds, LinkedIn profiles, job hunting sites, and other sources to build a picture of a company’s business, managers, technologies, and similar attributes. It will feed the results back to the client''s CRM or marketing automation, which themselves will highlight any changes.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Customer Experience Matrix

JANUARY 25, 2012

Since “social CRM” could mean just about anything, it’s important to explain what Nimble actually does: it combines traditional contact management with automated access to social media information about those contacts. Nimble plans to add more functions, including automated processes that could support multi-step nurture campaigns.

CRM 120

CRM Work Management Paid Search Agency Marketing Management 120

Customer Experience Matrix

DECEMBER 9, 2008

Pergolino’s blog also has an entry with a long list of “ Marketing Automation People on Twitter ”, which has already wasted several hours of my precious time. Tags: marketing automation twitter software selection demand generation. Thanks a bunch, Maria.

Demand Generation 120

Demand Generation Demand Generation Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 16, 2013

More accessible customer data and broader opportunities to deliver personalized messages will support the long-expected mass deployment of automated predictive analytics tools. Efforts to limit such tracking through government regulations will not result in significant limitations, at least in the United States.

Trends 120

Trends Paid Search Agency Multi-Channel Ideal Customer Profiles 120

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. microblogs (Twitter, Friendfeed , etc.), Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

MAY 3, 2013

The social listening features can monitor Twitter for keywords and Tweets by specified individuals. These can trigger process flows that can retweet a message, send a direct Twitter message to the poster, or respond through another channel. Would it be even cooler to call them grafs or, better still, grafz?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Paid Search Agency Wikipedia 120

Customer Experience Matrix

NOVEMBER 17, 2010

As one of their competitors snippily commented on Twitter, "Does that make the total $50M or $60M? Tags: demand generation marketing automation marketo. So.our friends at Marketo announced today that they've received another $25 million in venture funding. I lost track." I've lost track too, but it doesn't really matter.

Marketo 120

Marketo Demand Generation Lead Ranking Marketing Automation 120

Customer Experience Matrix

NOVEMBER 4, 2014

million funding, enrolling about 30 beta clients, releasing its initial system and a new self-service option, developing an automated process to recommend marketing programs to its clients, and abandoning the CDP label to call itself a “marketing activation platform”. But perhaps I’m getting ahead of myself.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Customer Experience Matrix

JULY 7, 2017

The system gathers data from Facebook and Instagram public pages and from the Twitter follower lists of clients’ brands. There are standard integrations with Facebook, Twitter, and Google Adwords advertising campaigns. Social media is still a major focus for Lexer.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Elasticity Adwords 120

Customer Experience Matrix

MARCH 24, 2016

Perhaps we could have one of the automated content generation vendors read all the vendor materials and write optimal signs for them! I’d love to see a track of sessions analyzing product groups within the big landscape: i.e., one for marketing automation, one for content marketing, one for marketing analytics, etc.

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

Customer Experience Matrix

MARCH 12, 2010

Highlighting these shows that social networks, Twitter, message boards and Wikis are appropriate options. This leaves Twitter and message boards as the best candidates -- Twitter because there's very little technology involved, and message boards because we assume that company has the necessary resources in place.

Social Media 120

Social Media Resources Wiki Media 120

Customer Experience Matrix

DECEMBER 19, 2011

Marketing automation vendors have mostly worked on making it easy to post and share messages and to capture social data. managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter).

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Customer Experience Matrix

JULY 9, 2010

You don’t need a special tool to scan the Internet: a simple Google Alert or Twitter search will do that for free. Because the search and tagging are highly automated, Curata says a typical client processes 40 to 80 articles each day in about 20 minutes. The trick to making this work is efficiency.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Customer Experience Matrix

NOVEMBER 4, 2010

It could supplement a traditional marketing automation system or perhaps replace one. When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

JUNE 2, 2009

But none truly automates social media management, which is what's ultimately needed. Results can be imported to sales automation and CRM files to update and enhance their profiles. Of course, this ties into the larger need for automated personalized dialogs that I have previously identified the future of demand generation.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

MAY 27, 2009

The behavior data captured by marketing automation systems restores the balance by providing an alternate source of insights into prospect interests and intentions. This may sound a bit awkward but it’s seamless from the user’s perspective, and moving all the details into the sales automation system isn’t practical.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 14, 2009

Of course, the listening platforms can also post social media messages, as can the social media features now found in many marketing automation systems. Another key feature is that Spredfast supports multiple “voices” of actual or constructed individuals, each having accounts in multiple channels ( Facebook , Twitter , blogs, etc.).

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Customer Experience Matrix

JULY 30, 2009

Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. That would greatly limit the marketing automation vendors' business. Hubspot has accepted this challenge.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

JULY 23, 2009

Marketing automation vendors should take heed. By coincidence, a random Twitter post this morning pointed me to the blog of Web usability guru Jakob Nielsen. Summary: Web usability guru Jakob Nielsen has proven that simple usability tests are highly effective. Come to think of it, so should marketers. Fair enough.

Studies 120

Studies Marketing Automation Services Case Studies Vendors 120

Customer Experience Matrix

JANUARY 31, 2010

(Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. But consumer marketers also need inputs from transaction systems.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Tags: demand generation software marketing automation lead management software selection vendor evaluation crm software. Pricing starts at $250 per month and averages around $500.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

APRIL 1, 2009

DemandBase plans to continue adding value, possibly by pushing automated messages to selected visitors. blog, Facebook , Twitter posts) but are considering trying to find degrees of separation in social networks like Linked In. Tags: prospecting marketing automation lead management compiled data sales leads demand generation.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Customer Experience Matrix

APRIL 28, 2009

The survey was promoted on this blog and the Raab Guide site, but primarily via posts on Twitter. Tags: marketing automation software deployment low cost marketing software lead management demand generation implementation demand generation. Thanks to the many people who 'retweeted' the request). the system itself 0.67

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

JANUARY 24, 2015

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. In other words, although GreenRope describes itself as “CRM and marketing automation,” it actually extends beyond those functions to manage activities throughout the business.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

JULY 27, 2009

The new feature is a desktop widget that creates short versions of such links so they can be added to social media responses such as a Twitter post, Facebook page or blog comment. Tags: Genius.com demand generation marketing automation social media lead management. This both is and isn’t a big deal.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 14, 2016

In addition to Web pages, BlueVenn can send batch and triggered emails, text messages, file transfers, and direct messages in Twitter and Facebook. The messages can include different forms of dynamic content including recommendations, coupons, and banners. Next year it will add display ad audiences and Facebook Custom Audiences.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Customer Experience Matrix

JANUARY 3, 2013

On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. RedPoint also provides self-training predictive models.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Customer Experience Matrix

FEBRUARY 24, 2016

My post last week about machine intelligence sparked a Twitter comment from @Jetlore, “The term 'machine learning' is like the term 'mobile' 7-10 years ago. It's simply something that all good software will do.”

Design 120

Design Planning Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 31, 2014

Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JUNE 22, 2014

Originally envisioned as a platform for social listening and engagement, it evolved before launch into a broader solution that addresses every step in the process of integrating social media with marketing automation. Leads can also be imported from marketing automation or CRM systems to be tracked and enhanced.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Social Marketing Automation 120