Engagio

JANUARY 27, 2021

Marketing trailblazer, thought leader, entrepreneur, and physics enthusiast. Now also the Chief Marketing and Product Officer at Demandbase. Get to know more about his marketing philosophy (and his secrets for a killer cocktail) with these two podcasts. The Engagio and Demandbase merger. How he got here.

CPO 71

CPO DemandBase Account Based Marketing ABM 71

SalesIntel

APRIL 19, 2024

This blog will help you identify the top ten lead enrichment tools and ensure you choose a reliable data provider for your prospecting efforts. This is when lead enrichment tools become essential. This tool sources data from public records, social media, and internal sources and can process large datasets efficiently.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

This blog will help you identify the top ten lead enrichment tools and ensure you choose a reliable data provider for your prospecting efforts. This is when lead enrichment tools become essential. This tool sources data from public records, social media, and internal sources and can process large datasets efficiently.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Engagio

SEPTEMBER 29, 2023

That said, a key question has come up in the last few years: who should nurture prospects, marketing or sales development representatives (SDRs)? Historically, marketing automation platforms took the lead, but with the rise of sales engagement solutions, SDRs have started to play a pivotal role.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Martech

JULY 14, 2022

Read next: A deep dive into changes in the ABM space — our new ABM Marketing Intelligence Report. The vendors respond. Platforms, not point solutions. Another notable development among ABM vendors is the move to consolidate ABM with demand generation. Rich, MRP, Madison Logic, Terminus and more. More M&A.

Account Based Marketing 119

Account Based Marketing Enterprise Management Work Management Marketing Management 119

Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. But the Oracle announcement was last month’s news and the question with Demandbase is always, what’s next? .*

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. What ABM tools do. ABM isn’t new, though.

Account Based Marketing 123

Account Based Marketing Enterprise Management Paid Content Work Management 123

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Martech

JUNE 3, 2022

Recently Demandbase and marketing operations (MOPs) training provider Highway Education released their “ The State of Marketing Operations: 2022 ” report. One of the report’s important takeaways is that marketing operations practitioners are in high demand, and there’s a real need for more formal training opportunities.

Marketing Automation Services 107

Marketing Automation Services CMS Development Work Management Marketing Management 107

Contently

JANUARY 31, 2023

Where can you find AI in marketing technology? MarTech platform providers took a bet that marketers would be some of the earliest and most active adopters of AI in the enterprise. As a result, they have been embedding AI and ML capabilities into marketing technology platforms to enhance features and functionality.

Marketing AI 190

Marketing AI Paid Search Agency Content Marketing Planning 190

Engagio

JUNE 29, 2021

Financial services teams well know the challenges of introducing new technology. Pull out the much-reviled DOS-based quoting tool and who knows what might happen. Any financial services Marketing or Sales team can transform itself into a center of excellence without much budget thanks to an account-based pilot.

Marketing Automation Services 71

Marketing Automation Services Lead Ranking Service DemandBase 71

Engagio

NOVEMBER 5, 2020

Right then, I knew that B2B marketing automation was heading towards a seismic shift. In my mind’s eye, I could see what would come next: a B2B marketing platform built for the way marketers and sellers actually go to market with ABM. And it’s finally out in the world! Actionable Insights, All In One Place.

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM DemandBase 62

ClickZ

JUNE 15, 2020

30-second summary: The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. AI offers several powerful functionalities within in ABM platforms to facilitate selling. Chiefmartec’s Marketing Technology Landscape — April 2020.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

LeadSloth

MARCH 22, 2009

I’m working on an interesting project right now: moving away from a marketing automation system. The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. The company in question has used a comprehensive marketing automation system for about 2 years.

Marketing Automation Services 100

Marketing Automation Services LEADSExplorer netFactor Leadlander 100

Valasys

APRIL 2, 2019

On March 28 th 2019, Demandbase announced a new level of ABM integration with Marketo Engage so as to provide B2B marketing and sales teams with more flexibility to share accounts and audiences between platforms and between solutions.

DemandBase 53

DemandBase Marketo Account Based Marketing ABM 53

Martech

MARCH 27, 2024

Unless you can seamlessly pass account information from the top of the funnel to the bottom and then automate the transfer of this information to the sales/business development team, you can’t execute ABM correctly, period. It is the go-to platform for B2B marketers. It is the go-to platform for B2B marketers.

Account Based Marketing 110

Account Based Marketing Spending B2B Marketing ABM 110

DemandBase

NOVEMBER 5, 2020

Right then, I knew that B2B marketing automation was heading towards a seismic shift. In my mind’s eye, I could see what would come next: a B2B marketing platform built for the way marketers and sellers actually go to market with ABM. And it’s finally out in the world! Actionable Insights, All In One Place.

Account Based Marketing 52

Account Based Marketing Marketing Automation Services ABM DemandBase 52

Martech

MAY 20, 2022

.” That’s the main takeaway from “The State of Marketing Operations: 2022,” a new report from junior marketing ops training platform Highway Education and ABM leader Demandbase. Providing beginner MOps training services, Highway Education clearly has an interest in this data. Why we care.

Marketing Automation Services 98

Marketing Automation Services Marketing Management DemandBase Training 98

Engagio

JANUARY 19, 2021

Then there’s also demographic data, which identifies details about the people within our target markets, things like age ranges, income level, education, and gender to name a few. All of this data is helpful in segmenting a target list and prioritizing who to pursue in our Marketing and Sales efforts. What is technographic data?

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Heinz Marketing

SEPTEMBER 30, 2022

According to Scott Brinker’s most recent Marketing Technology Landscape , there are 9932 (and counting) solutions in the marketing technology space. So how do you avoid getting distracted by those 9932 tools out there and instead, get started assessing what you have and what you need to support your objectives? Getting Started.

Ideal Customer Profiles 122

Ideal Customer Profiles Work Management Planning Marketing Automation Services 122

ClickZ

NOVEMBER 9, 2020

Martech’s proliferation of data and tools can be overwhelming, making it difficult to keep technology up-to-date and staff up-to-speed on how best to utilize the stack. A technical marketing landscape requires technical skills, but marketing still requires creativity, empathy, and humanity. Source: Chiefmartec.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing Automation Services 144

Oktopost

APRIL 1, 2021

In this episode of the Radically Transparent podcast, Oktopost’s Managing Director EMEA, Colin Day , fills in for host Jennifer Gutman and sits down with MarTech legend Jon Miller , co-founder of Marketo and Engagio, and now CMO at Demandbase. Jon is a marketing entrepreneur and thought leader. Like What You Heard About MarTech?

Account Based Marketing 101

Account Based Marketing DemandBase Planning Marketo 101

Customer Experience Matrix

MAY 19, 2010

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups. Clever folks.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Martech

OCTOBER 1, 2021

But there does seem to be a growing chorus singing the tune that the CRM should be a minor part of the B2B marketing stack, not the hub where everything happens. What do marketing attribution and predictive analytics tools do? Zylotech will now operate as the Terminus Customer Data Platform. Read more here. Why we care.

Marketing Attribution 109

Marketing Attribution Marketing Automation Services Allocation InsideView 109

Engagio

NOVEMBER 16, 2023

I’m famous for saying in my ABM workshops with clients, “Since marketing budgets are never infinite, we need to hone in on ‘best fit’ accounts that are in-market for your products and services today.” Now more than ever, getting hyper-targeted using ABM / ABX as your go-to-market (GTM) approach is critical.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Lattice

MAY 24, 2016

Given that just 1% of leads turn into revenue , it’s no surprise that sales and marketing are looking for different approaches to success. We’ve found that companies that drive outsized success using an account-based strategy are executing at scale across multiple target markets. in minutes.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Lake One

OCTOBER 11, 2023

Generative AI tools can repurpose your message, automatically adapting it to a different audience. This way, marketers can scale the benefits of products and services to speak to the pain points of a conglomerate, small business owner, cash-strapped startup, etc. BONUS: Wondering where to start with Generative AI?

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

InsightSquared

JULY 1, 2019

Marketers crave access to revenue-level insights so they can make better business decisions. And in order for today’s marketers to be successful full-funnel strategists, marketing automation platforms (MAPs) need to provide more. How are today’s marketers reporting marketing’s impact? Let’s dive in.

Marketing Automation Services 53

Marketing Automation Services Advertising Benchmark Marketing Report Lead Ranking 53

Customer Experience Matrix

APRIL 1, 2009

I had a nice little chat with DemandBase two weeks ago. But it turns out that DemandBase has been inching its way up the value chain. Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Only B2B

FEBRUARY 6, 2024

It encompasses various online activities, behaviors, and signals that indicate a prospect’s interest in a specific product, service, or industry. First-Party Intent Data Collection: Website Analytics: Utilize tools like Google Analytics to track website visitor behavior, identify high-engagement content, and understand buying signals.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Martech

MARCH 10, 2022

And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). More and more, the buyer journey is conducted digitally: Two-thirds of B2B buyers say they are now “self-serving” more information before contacting vendors. Automation.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 105

Engagio

JANUARY 30, 2024

Predictive analytics models are the (often very sophisticated) tools used to perform this analysis. This data can come from historical records (think CRM), real-time feeds (social media, BI tools), structured data (spreadsheets), unstructured data (text, images, etc), and more. That’s predictive analytics. Next up: Data cleansing.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Engagio

JULY 1, 2021

A core feature within Demandbase One is Selectors. Yes, it’s true that there are other segmentation tools on the market. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. How do you build a segmented list using Demandbase Selectors in “basic” mode?

Demand Generation 93

Demand Generation Account Based Marketing ABM DemandBase 93

Martech

AUGUST 9, 2023

Before that, he founded Demandbase and practically invented the ABM technology category. Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. That’s plenty, but far from all.

Account Based Marketing 81

Account Based Marketing ABM DemandBase Marketing Analytics Tools 81

The ABM Agency

FEBRUARY 27, 2024

Organizations often find themselves at different stages of ABM maturity, with varied levels of technical and creative capabilities, alignment between sales and marketing, and existing ABM platforms. This includes everything from marketing automation and CRM platforms to ABM orchestration tools and analytics solutions.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Top of Funnel 52

Digital B2B Marketing

NOVEMBER 15, 2012

Marketers have invested in marketing automation, content and, in many cases, creating complex business rules to determine what content and message to deliver when. The next evolution in marketing automation will be extending the application of these rules across the full spectrum of digital and addressable marketing channels.

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

Engagio

SEPTEMBER 20, 2021

At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. With Demandbase One, this step is simple. Not everyone who shows interest in your product or service can be an MQL. Phase 1: Crawl.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71