Navigate the Channel

JANUARY 9, 2023

Chances are your B2B buyers already know what they need, so what matters as you incorporate eCommerce is how you automate your B2B eCommerce site to serve your buyers—and potential buyers—specifically. B2B customers now demand the same functionality and experience, built over different stages of the customer journey, as B2C customers.

eCommerce 65

eCommerce Automation Marketing AI B2B 65

Martech

FEBRUARY 8, 2024

We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. We were doing it all back then, with very little playbook guidance: Lead magnets. Lead capture forms. Lead scoring. Lead ranking. Lead routing. Lead nurturing. It was empowering. And why not?

Marketing AI 115

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 115

Metadata

SEPTEMBER 28, 2021

It’s not exactly a demand gen campaign, but it’s not pure ABM, either. In the meantime, what kinds of ABM and demand gen campaigns will have the biggest impact? Our distinction between ABM and demand gen Demand gen campaigns: dos and don’ts 4 demand gen campaign examples ABM campaigns: dos and don’ts 2 ABM campaign examples.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

It’s not exactly a demand gen campaign, but it’s not pure ABM, either. In the meantime, what kinds of ABM and demand gen campaigns will have the biggest impact? Our distinction between ABM and demand gen Demand gen campaigns: dos and don’ts 4 demand gen campaign examples ABM campaigns: dos and don’ts 2 ABM campaign examples.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

SugarCRM

DECEMBER 7, 2015

Demand Gen Report, a lead publication for B2B marketing professionals, recently released a special report on strategies for improving lead scoring. Automation and Predictive Analytics Fuel B2B Lead Scoring Success reveals how marketing automation helps to maximize the overall effectiveness of lead scoring.

Lead Scoring 50

Lead Scoring Lead Ranking Marketing Automation Services Marketing Report 50

markempa

JUNE 23, 2014

Tweet Marketing automation can help you manage lead nurturing efforts in a complex marketplace. So where do you even begin in terms of an automation strategy? Automating a sales nurturing track is significantly different from a content nurturing track as it turns up the dial on complexity. You can’t automate trust.

Lead Nurturing 120

Lead Nurturing Email Marketing Automation Marketing Management 120

Vision Edge Marketing

MARCH 30, 2021

Tools for social media engagement, content management, email automation, demand generation lead capturing, project management and workflow, customer relationship management (CRM), event management, web analytics, and the list goes on. Beware of Relying on Technology as a Replacement for Strategic Thinking. Fast forward.

Enterprise Management 281

Enterprise Management Work Management CMO Marketing Management 281

LeadSquared

DECEMBER 21, 2020

Marketing campaign automation is a productive and measurable way to improve engagement with your potential customers. Automation can not only reduce your redundant work but also help you establish strong relationships with your customers. But the applications of marketing automation are not limited to that. Next comes the rules.

Enterprise Management 52

Enterprise Management Marketing Automation Services Automation Work Management 52

Marketing Insider Group

JULY 14, 2020

Buyers demands are changing their needs from B2B businesses. There is an increasing demand for consumer and retail products, meanwhile the demand within travel, transportation, and logistics has drastically decreased. The growth marketer utilizes any and all data they have at their disposal to build demand and drive sales.

B2B Sales 351

B2B Sales Marketing AI Top of Funnel Work Management 351

Brandpoint

JUNE 1, 2018

But you can’t get a customer without capturing them as a lead first. Demand generation and lead generation are marketing activities that help with this process. In this post, we’ll describe the difference between demand and lead generation, and what kind of content to create for each.

Demand Generation Agencies 76

Demand Generation Agencies Demand Generation Lead Generation Lead Scoring 76

SnapApp

JULY 31, 2018

Email is still the king of marketing ROI, but it’s also changing as automation and targeting become more important. To not keep up with these changing trends can be expensive and even lead to legal fallout as the FTC and EU laws catch up with trends in internet communications. Automation.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

SnapApp

JULY 31, 2018

Email is still the king of marketing ROI, but it’s also changing as automation and targeting become more important. To not keep up with these changing trends can be expensive and even lead to legal fallout as the FTC and EU laws catch up with trends in internet communications. Automation.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. The reason is selection bias: most surveys are answered by people who are actively engaged in marketing automation.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Inbox Insight

APRIL 22, 2024

By leveraging market insights, businesses can stay agile and customer-focused, aligning their strategies with evolving market demands. Competitive advantage Generating a high volume of quality leads consistently provides businesses with a competitive edge, enabling them to outperform competitors in terms of sales and customer acquisition.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Zoominfo

FEBRUARY 12, 2019

Consider these statistics ( source ): 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. 25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. Personalize your lead capture process.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

The ROI Guy

SEPTEMBER 14, 2011

The Diagnostic Assessment Tool is built / hosted on Alinean’s XcelLive platform , which has a number of lead capture options and connectors to the most popular marketing automation and CRM solutions. This is rich data that will dramatically help with lead nurturing and follow-up.

Lead Capture 40

Lead Capture Marketing Automation Services Demand Leads 40

The ROI Guy

SEPTEMBER 14, 2011

The ROI / TCO Calculators are built / hosted on Alinean’s XcelLive platform , which has a number of lead capture options and connectors to popular marketing automation and CRM solutions. This is rich data that will dramatically help with lead nurturing and follow-up.

Lead Capture 40

Lead Capture ROI Marketing Automation Services Demand 40

Zoominfo

JULY 25, 2023

Marketing Input Similar to sales, there are two main types of marketing professionals who focus on different paths toward generating B2B leads: Demand generation marketers identify a target audience, assess its familiarity with their company’s offerings, find ways to create interest, and nurture leads to move them toward conversion.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Lead Liaison

DECEMBER 30, 2020

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. As always, please feel free to contact your Lead Liaison Representative with any questions about the enhancements below. Games have been updated to launch in optional “no lead capture” mode.

Lead Liaison 62

Lead Liaison Marketing Management Paid Search Agency Ideal Customer Profiles 62

Webbiquity

AUGUST 1, 2019

Sales Automation: A sales automation tool helps with the lead generation process as well as moving sales prospects through the sales funnel. It can automate different sales processes like task assignments, email sequencing, and follow-up appointments. WPForms : This is another tool to generate more leads.

Marketing Automation Services 201

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 201

NuSpark Consulting

JANUARY 21, 2012

Maximizing Lead Generation: The Complete Guide for B2B Marketers. The definitive overview of lead generation strategies and tactics. The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. Think Outside the Inbox: The B2B Marketing Automation Guide.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Zoominfo

FEBRUARY 12, 2019

Consider these statistics ( source ): 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. 25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. Personalize your lead capture process.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Tiecas

MARCH 21, 2024

Understanding Industrial Lead Generation, Nurturing & Marketing Automation Balancing information with lead capture is key. It is a balancing act because you may be tempted to ask for every piece of information you think you need to qualify a lead. It has robust capabilities for automation and drip campaigns.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Conversica

DECEMBER 20, 2022

Here are a few thoughts I had about 2023 related to the economy, Conversation Automation, revenue teams, and more. Because we demonstrated how our Conversation Automation could help our customers better connect with their customers to drive revenue, especially during downtimes. 2023 Predictions. By Jim Kaskade. is dead, for sure.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

Metadata

APRIL 25, 2023

We spared you the pitch slap in 6 Reasons You Shouldn’t Buy Metadata to help demand gen marketers learn why Metadata might not be the marketing OS for them. To help demand gen marketers feel more confident about buying Metadata before the DocuSign email comes through. Do this by submitting a test lead. The goal this time around?

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Cost per Lead Lead Ranking 52

Martech

SEPTEMBER 22, 2021

Tactically, opens fueled automation and inferred intent. But strategically, we know deep down in the confessional at the Marking Automation church that the open rate (for the most part) doesn’t mean crap. A closer look at marketing automation’s core features. It comes down to tactics versus strategy. Read more here.

Marketing Automation Services 112

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 112

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). “ Rethink Marketing Automation ” is an example of a mid-funnel video.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Crimson Marketing

FEBRUARY 17, 2015

Lead purchasing and advertising are popular methods to build a corporate marketing funnel. But how effective are they, and how do they compare with other demand generation methods? He then reveals why the demand generation tactics you think perform best now may in fact be all wrong. Demand Generation Podcasts'

CMO 100

CMO Acquisitions Lead Scoring Lead Ranking 100

SugarCRM

DECEMBER 11, 2013

Lead Capture. Internet Lead Capture. Lead Routing. On-Demand Webinars. Learn Marketing Automation. Marketers coming off of basic email-blasting software are often awestruck by the robust capabilities of their new marketing automation software. Lead Management. Lead Scoring.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Webbiquity

AUGUST 18, 2020

Features include breakout sessions, virtual exhibitor booths, lead capture, streaming video, and capability to interact with speakers, sponsors, and other event attendees. Total reviews: 156. Average user rating: 9.35. A tool to manage and produce conferences, workshops, and other virtual events. Pricing: $29/$99/$249 per month.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Lake One

JULY 20, 2023

Source: Damotech Trade Show Marketing for Manufacturers at Every Stage Pre-Show: define your targets, create demand, solidify your schedule Just because a lead is in your database doesn’t mean they care you’re headed to a trade show. Test a new lead capture approach, like using an iPad and a simple form to collect information.

Trade Show 52

Trade Show Hubspot Planning Paid Search Agency 52

Lead Liaison

NOVEMBER 17, 2022

If you missed it, you could catch her session on-demand here. Different formats of events – people are tired of being online all the time, and with the increase of audiences on Clubhouse, there is a demand for other content formats. The post Demystifying Engagement: How to Connect with Your Audience appeared first on Lead Liaison.

Lead Liaison 71

Lead Liaison Marketing Automation Services Lead Ranking Work Management 71

ANNUITAS

SEPTEMBER 18, 2014

An increase in leads captured? Who cares, if they can’t be directly attributed to the content, or if they don’t turn into leads that sales is interested in or that can be tied to revenue. Author: Jason Stewart @jstewart_1 is Vice President, Demand Generation, ANNUITAS. Increased traffic to the website? Retweets and likes?

Content Marketing 100

Content Marketing Planning Content Demand Generation 100

Leadspace

JULY 2, 2019

To draw reliable insights from that data (and subsequently boost campaign performance), a great demand generation marketer needs to put an emphasis on data quality above all else. Shorter Lead Capture Forms. Lead generation is, of course, always a central focus for any marketer. Automated Lead Scoring.

Lead Scoring 48

Lead Scoring Lead Ranking Demand Generation Lead Capture 48

Martech

OCTOBER 28, 2022

Organizations demand that efforts must continue to have a direct impact on the sales pipeline and company revenue. A demand generation makeover is required because business relationships and buyer-solutions alignment are not working when a demand transaction, automation or quantity approach is applied.

Lead Ranking 122

Lead Ranking Marketing Qualified Leads Demand Marketing Analytics Tools 122

SalesIntel

DECEMBER 19, 2023

By the end, readers understand how form length impacts the user experience in B2B lead generation and the strategic approaches to optimize this essential aspect of lead capture. The sheer volume of fields to fill out can be daunting, leading to impatience or a lack of willingness to invest the time required.

User-Generated Content 52

User-Generated Content Lead Generation Lead Scoring Lead Ranking 52

Sprout Social

APRIL 19, 2022

Relying on one-way communication channels like lead capture forms won’t cut it. And lackluster customer service experiences lead 50% of consumers to switch to a competitor. In March 2020, the World Health Organization (WHO) launched automated WhatsApp chatbots dedicated to sharing COVID-19 information.

Social Media 101

Social Media Webinar Metrics Social Marketing Marketing & Strategy 101