|
•
Tuesday, January 12, 2010
2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. Demand Generation?
|
|
•
Saturday, January 17, 2009
The heart of my presentation on Wednesday ended up as a list of 37 “best practices” for marketing automation / demand generation programs. cross sell, up sell and retention campaigns: demand generation focuses primarily on campaigns to acquire new leads. But I digress. The best practices are organized around those steps.
|
|
•
Tuesday, January 27, 2009
You may ask, why should anyone care what I have to say about demand generation? Well, at Marketo , we’ve built a world-class demand generation machine that has helped us in just 10 months to sign up over 130 customers in more than eight countries, including companies such as Thomson Reuters, Reed Business, and CollabNet.
|
|
•
Friday, April 24, 2009
Please send me your favorite blogs, because there must be lots of great Marketing Automation blogs that I haven’t found yet! BTW 1: Some of these blogs are more about lead generation, demand generation or inbound marketing, so maybe the title of this blog post is not ideal. So here’s the list. oops, that’s 11 blogs).
|
|
•
Wednesday, November 18, 2009
One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. The table below presents a reasonably comprehensive list of demand generation (a.k.a. also promised a blog post on the topic. Here it is.
|
|
•
Tuesday, June 23, 2009
The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. Inbound Marketing Automation. Marketing Automation vendors have done very little to automate Inbound Marketing activities. But it can quickly get expensive.
|
|
•
Thursday, September 3, 2009
Marketing Automation is on its way to the peak of the hype cycle. My recommendation: use your Marketing Automation project to improve these 9 metrics and you have a good chance of avoiding disillusionment (and pleasing your CEO). How Does Marketing Automation Fit Into This? Marketing Automation is a tool. Key Metrics.
|
|
•
Wednesday, February 4, 2009
But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. It shouldn't be hard to figure out which one suits you better.
|
|
•
Monday, November 16, 2009
In addition to Marketing Automation, there were two big topics: Social Media and CRM. If that’s true, why would you still need Marketing Automation? So let’s dig in and find how Marketing Automation and CRM are different. This was the list with strong points for a CRM system (compared to Marketing Automation): SFDC.
|
|
•
Sunday, September 7, 2008
How do you know if your demand generation is good enough or when it's time to take your lead management processes to the next level? Here are 14 important questions that indicate whether or not you can benefit for more sophisticated marketing automation. Perhaps your current demand generation processes are just fine.
|
