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Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement

Adobe Experience Cloud Blog

Kicking off the morning sessions were John Common from Intelligent Demand and Steve Krizman from Kaiser Permanente. This session focused on how Kaiser Permanente Colorado, with help from their agency, Intelligent Demand, transformed their marketing and revenue generation strategy. Purchase Intent : Lead Identification.

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Feature Focus: SnapApp Lead Alerts Deliver Lead Insight Into the Marketer’s Inbox

SnapApp

Generating a healthy pipeline of leads is at the top of every B2B demand gen marketer’s to-do list. Aside from delivering enough leads to account for their company’s turn and close rates, marketers must also ensure the leads are high quality —and set sales up for success on their first call. . Lead Alerts for SnapApp.