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Friday, July 31, 2009
As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.
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Wednesday, June 30, 2010
Matt Quinlan, VP of Field Operations joined us to give me a preview of FreeView - a fully-functional marketing automation platform designed to meet the needs of SMB. The folks at LoopFuse [watch the 5 min demo] believe that marketing automation is the future of digital. marketers. Hint: FREE is the key word.]. Yes, there's a catch.
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Monday, September 21, 2009
While I was in Minneapolis last week, I had the opportunity to see some of the latest developments for the upstart marketing automation company, Genoo. Lead Sequences: Regular drip campaigns require marketers to put a stake in the ground and assign leads to a nurturing campaign or track. Yes, for business users. VP of Marketing.
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Monday, January 4, 2010
As Genius.com has become the fastest growing marketing automation platform on the planet , I’ve become increasingly aware of how far we (and I don’t mean just Genius!) still have to go in educating the market about the power of social marketing automation. Nothing could better describe “social marketing automation&#.
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Tuesday, December 29, 2009
The process to set up multi-step campaigns (which the vendor calls “lead flows”) is now quite straightforward. Users first create the lead flow and link it to recipient and suppression lists that will determine who enters the flow. Esthetics aside, however, the actual capabilities of the lead flows are still somewhat limited.
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Monday, December 8, 2008
The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. lead automation management vendors. They aren't so much "lead generation" as they are "lead extraction" services. One answer to this challenge is provided by "post-click marketing," a.k.a. Was that you?
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Friday, April 9, 2010
InsideSales , a great company with a handy automated dialer technology, conducted an anonymous contest of 472 Salesforce customers and AppExchange partners to see how promptly and thoroughly these companies followed up on web-based leads. Web-to Lead Form & Real Time Alerts Makes Genius the Fastest Responder. Tweet This!
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Monday, June 23, 2008
One of the biggest challenges I see today for B2B companies who want to take advantage of responding to potential buyer needs and conduct integrated lead nurturing campaigns is the difficulty in execution. You see, even if you build multiple microsites, Genoo will track and build your lead profiles across all of them. Please try again.
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Tuesday, October 16, 2007
This week I caught up with Dale Underwood, CEO of EchoQuote , an automated lead capture web service provider. EchoQuote enables B2B companies to automatically create customized price quotes based on the requester's email address and distribute lead information to an internal sales team or channel. What's your background?
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Tuesday, December 15, 2009
Marketing automation solutions will likely start pulling this data into a single tool, but for now, most of those solutions are too expensive for smaller companies. Most B2B sites are content hubs and critical to lead-generation and nurturing. How has B2B site development evolved over the past year or two? Can you share a few tips?
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