LeanData

NOVEMBER 1, 2022

You need more information to respond intelligently, but there’s no time for research. Panelists will look at use cases demonstrating proper speed to lead, focusing on data hygiene and rapid, accurate assignment. . Use the context from user actions to quickly add contacts to automated cadences. The clock is ticking.

Webinar Metrics 98

Webinar Metrics Data Hygiene Leads Lead 98

Zoominfo

JANUARY 5, 2021

Feed Salesforce the best (and freshest) data with ZoomInfo Enrich. Practicing good data hygiene is essential. That includes: Key firmographic data Annual revenues Employee count Org charts Company tech stack. Simplify contact research with ZoomInfo ReachOut Chrome extension. Let’s take a look.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Ranking 173

SalesIntel

JUNE 7, 2021

Data hygiene has become increasingly important to marketers, and the increasing volume of data has only made processing harder. To overcome this challenge, the need for quality data has led to automated data enrichment tools. Enriched lead data is required for accurate lead routing and assignment to sales.

Process 52

Process Automation Data Hygiene Paid Search Agency 52

Zoominfo

AUGUST 9, 2018

Marketing Automation and Marketing Productivity. This first section looks at marketing automation and its impact on marketing productivity. As its name suggests, marketing automation technology automates many essential marketing tasks—making it a critical component of marketing productivity. Let’s get into it!

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Zoominfo

JANUARY 5, 2021

Feed Salesforce the best (and freshest) data with ZoomInfo Enrich Practicing good data hygiene is essential. That includes: Key firmographic data Annual revenues Employee count Org charts Company tech stack You can also configure SFNA to transfer information from ZoomInfo directly into the Salesforce record.

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Ranking 130

Zoominfo

FEBRUARY 12, 2019

Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. These profiles are constructed using a combination of existing customer data, anecdotal observation, and quantitative research. Remove the guesswork from lead management by implementing an automated lead scoring system.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

DealSignal

FEBRUARY 18, 2024

Teams who rely on manual research and outreach simply won’t be able to keep up with their competition, especially when other companies are using technology to accelerate their process. On the other hand, sales teams who use the right tools and develop automated sales outreach are not nearly as limited.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Zoominfo

FEBRUARY 28, 2018

The latest data hygiene tools keep your database clean, accurate, and up-to-date—on a scheduled basis or with the click of a button. 3. Automation becomes standard. Selling used to require much more manual work—planning presentations, scheduling calls, sending emails, and researching prospects.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Zoominfo

OCTOBER 5, 2021

Brands use market intelligence data to guide decision-making in all areas of their businesses, from product development to marketing campaigns to their entire go-to-market strategy. Market intelligence involves two primary data types: external and internal data. Is Market Intelligence The Same Thing As Market Research?

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

Zoominfo

MARCH 8, 2022

Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. What does bad data actually cost businesses?

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

MLT Creative

OCTOBER 25, 2011

Correcting data fields and standardizing formats and data elements – data hygiene – are some of the least interesting and most tedious tasks in B2B marketing. Holding on to dirty data can clog up your marketing efforts and your opportunities. Regularly update the manual process of data entry.

Data Hygiene 40

Data Hygiene Demand Generation Agencies B2B Salesforce.com 40

Zoominfo

MARCH 3, 2021

Research is essential in this stage — you want to know who’s fit to be a buyer, and you want to tell them exactly what they want to hear. Engagement This is where SDRs focus on scoring as many meetings as possible, and research shows more than five touchpoints are required to secure an initial meeting. Set up consistent KPIs and goals.

Sales Cycle 100

Sales Cycle Ideal Customer Profiles Tips Lead Ranking 100

Engagio

OCTOBER 31, 2019

Haunting is all well and good when you’re dressed up as a ghost, but it isn’t fun when you’re being haunted by the idea of how badly your data needs a cleanup, or you’re frightened by the pile of work it takes to manage and update your audiences on different platforms. That’s where automations come in. Goodbye data nightmares.

Account Based Marketing 48

Account Based Marketing ABM Automation Classified Ads 48

Martech

JANUARY 5, 2022

Most marketing departments need websites, analytics, marketing automation, CRMs, and many other major types of systems. Data hygiene is certainly important in both contexts, too. Additionally, marketing involves persuasion, segmentation, targeting, research, creativity, and many other tactics regardless of the context.

Industry CMS 118

Industry CMS B2B Data Hygiene Marketing Automation Services 118

DealSignal

JULY 27, 2023

Teams who rely on manual research and outreach simply won’t be able to keep up with their competition, especially when other companies are using technology to accelerate their process. On the other hand, sales teams who use the right tools and develop automated sales outreach are not nearly as limited.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

Only B2B

JULY 19, 2023

Must Read: Data Hygiene: Mastering CRM Data Cleansing for Optimal Performance Personalized Email Marketing One of the most effective ways to implement personalization in database marketing is through personalized email marketing.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

DealSignal

MARCH 11, 2019

Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

Zoominfo

FEBRUARY 12, 2019

Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. These profiles are constructed using a combination of existing customer data, anecdotal observation, and quantitative research. Remove the guesswork from lead management by implementing an automated lead scoring system.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

DiscoverOrg

JUNE 9, 2017

While it’s impossible to avoid them entirely, good data hygiene may limit exposure. Our researchers are continually cleaning our database – updating 35,000 fields per week, on average. Clean out inactive contacts in your CRM and marketing automation tool. What is a spam trap? The answer is “proceed with caution.”.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

DealSignal

APRIL 11, 2022

Teams who rely on manual research and outreach simply won’t be able to keep up with their competition, especially when other companies are using technology to accelerate their process. On the other hand, sales teams who use the right tools and develop automated sales outreach are not nearly as limited. Lack of automated systems.

Top of Funnel 52

Top of Funnel Tools Data Hygiene Generation 52

Zoominfo

MARCH 4, 2018

Improved data maintenance : Working off of bad, incomplete data is a quick way to kill your sales efficiency. The latest data hygiene tools keep your database clean, accurate, and up-to-date — on a scheduled basis or with the click of a button. Automate tasks to save time, but maintain the human element.

Process 130

Process Enterprise Management Work Management Marketing Management 130

Binary Demand

JULY 21, 2023

Intent data is essential for B2B marketing and salespeople to target prospects during their product or service research phase precisely. Examples of such data include company size, website traffic, email metrics like open and click-through rates, customer satisfaction scores, and annual revenue.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

DealSignal

AUGUST 30, 2021

The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM. Research suggests that only 30 to 50% of your data is accurate. As important as data hygiene is, it’s a task that gets pushed to the backburner because of pressing deadlines and priorities.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Zoominfo

SEPTEMBER 5, 2018

In fact, research shows over 73% of businesses are investing more than 20% of their overall technology budgets on intelligence and data analysis ( source ). Brands use market intelligence data to guide decision-making in all areas of their business, from product development to marketing campaigns and so much more.

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

Zoominfo

FEBRUARY 5, 2019

These profiles are made up of existing customer data, anecdotal observations, industry research and much, much more. Imagine a prospect researching two similar products. Buyer personas are detailed profiles of your target customers built using a combination of data, anecdotal observation, and market research.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

SalesIntel

JUNE 9, 2023

Cognism includes firmographics, technographics, sales trigger events, intent data, verified business emails, and human-confirmed cell numbers, and assists companies in connecting with their ideal prospects wherever they are – whether in Europe, the United States, or elsewhere.

Pricing 52

Pricing Price Planning Marketing Automation Services 52

DemandMatrix

JULY 1, 2020

Yet, a dirty data can create havoc for marketing and sales forces, costing 12% of overall revenue. A research in the US market states that 33% organizations make decisions depending on their CRM data. How hygienic is your data? Data quality usually detected when reported by employees, prospects or customers.

Data Hygiene 59

Data Hygiene Lead Ranking Marketing Automation Services Marketing Qualified Leads 59

Zoominfo

JULY 12, 2021

When it’s time to build a technology stack, sales teams are faced with hundreds of solutions that offer lofty promises of automation, efficiency, and higher revenue. But without high-quality data to connect them all, many of those tools can essentially turn into empty boxes that fall short of their goals. This problem can be pervasive.

Work Management 147

Work Management Marketing Management Zoominfo Ad Building 147

Zoominfo

APRIL 15, 2018

Analyze the data you have: Dig into your customer database, your CRM, and any other marketing automation or sales enablement tools. Gather and analyze this data so you can prove how effective data-driven sales can be. For example: Let’s say you export data on your best customers.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Ranking Lead Scoring 170

Scoop.it

DECEMBER 28, 2021

In fact, research shows that automating your lead management process can increase sales revenue by 10% in just six months. It also allows the sales team to follow up in a timely manner with the right leads, in a relatively automated fashion. Maintaining good data hygiene isn’t the most fun aspect of lead management.

Sales Management 52

Sales Management Lead Management Lead Scoring Lead Ranking 52

Conversica

SEPTEMBER 12, 2018

In part four of this series, we took a look at how legal and regulatory professional are using AI to examine risks and improve performance, and how those in the science fields use AI to push their research further. This is largely because AI allows much of recruiting to be automated. It’s a lot. What’s Next?

Marketing AI 49

Marketing AI Verticals Marketing Automation Services Work Management 49

DealSignal

FEBRUARY 1, 2024

Recognizing the critical need for businesses to have precise and current information, DealSignal employs a thorough, AI-based data verification procedure. This involves a dynamic combination of AI and machine learning, automated systems, and human analysis to recheck your data just before delivery.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Biznology

MARCH 6, 2015

This could be an email sign-up, or a piece of gated content–like a white paper or research report–in exchange for providing important data elements like name, title, company name, address, phone, and email. Marketing automation systems are increasingly baking this option into their tools. Sign up for our emails here.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Zoominfo

JANUARY 23, 2019

There are multiple ways to conduct prospect and customer research– manual data analysis, market intelligence tools, customer surveys , etc. No matter which method you choose, there are certain data points you must pay close attention to. How does this added value impact your ability to make more sales?

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100

SalesIntel

FEBRUARY 8, 2023

Typically, data is manually inputted at some point during the trip. When incorrect or misspelled data is entered into a system or entered into the wrong place (such as a duplicate), it can result in data consistency, good data hygiene, and deterioration.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

SalesIntel

AUGUST 4, 2021

Mistakes can happen when filling out forms on your website, during events where customer data is collected, or when working with an untrustworthy data partner. To ensure that your CRM data is accurate, you must develop processes for validating, entering, and updating it from the beginning. Role-Based Addresses. Completeness.

CRM 52

CRM Enterprise Management Business Work Management 52