Martech

MAY 8, 2023

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. Purchase frequency.

Marketing Automation Services 115

Marketing Automation Services Marketing Automation Email Marketing Automation 115

Zoominfo

DECEMBER 16, 2018

Unfortunately, even if you invest in high quality data—it decays rapidly as people change jobs, companies go out of business, and mergers occur. . In an environment where data is currency, quality is key. But it’s become increasingly difficult to stay on top of data hygiene. The Impact of Bad Data on Sales.

Data Hygiene 182

Data Hygiene Automation Zoominfo Buyer Personas 182

Only B2B

AUGUST 21, 2023

Manual data cleansing processes that were once viable have become cumbersome and impractical due to the sheer magnitude and intricacy of data. Consequently, the demand for data cleansing automation has risen as organizations seek to streamline this vital process. Advantages of Automated Data Cleansing A.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

Martech

JANUARY 11, 2023

Does every B2B marketing organization need a marketing automation platform? There are many use cases for the solution; so many that it’s hard to imagine that most B2B marketing teams won’t find compelling reasons to automate at least some of their processes. It’s hard to do that at any scale without using automation.

Marketing Automation Services 86

Marketing Automation Services Marketing Automation Work Management Automation 86

Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. Wait, are they working with bad data? Businesses depend on data to fuel business growth. However, if that data isn’t clean, your marketing and sales efforts take a hit. How Does Dirty Data Affect Sales?

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? The ultimate goal? Closing more sales.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

SmartBug Media

SEPTEMBER 4, 2023

This mutual database keeps everyone on the same page when it comes to sufficient data hygiene practices, effectively bridging the gap between marketing processes (HubSpot) and sales processes (Salesforce). When integrating CRMs like Hubspot and Salesforce, it's crucial to be mindful of API rate limits and consider the data volume.

Hubspot 75

Hubspot Data Hygiene Work Management Marketing Management 75

Zoominfo

SEPTEMBER 7, 2022

You’ve probably heard by now how intelligent lead routing — an automated system of processing leads — can help sales teams improve their speed to lead and ensure nothing falls through the cracks. Data is a must-have for accurate lead routing. Data completeness – Is your data being enriched with both first-party and third-party data?

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

NetLine

DECEMBER 27, 2023

We’ve identified four key components of a martech stack that enables marketers to effectively use intent data to its fullest potential. Image by Iconics Avenue via Pixabay CRM and Marketing Automation Platforms : This is the backbone of your martech stack.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

Zoominfo

DECEMBER 12, 2019

While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. In most cases, this happens as a result of the sender’s lack of data hygiene , and the consequences can be severe. Clean out inactive contacts in your CRM and marketing automation tool.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

LeanData

NOVEMBER 1, 2022

Panelists will look at use cases demonstrating proper speed to lead, focusing on data hygiene and rapid, accurate assignment. . Attendees will walk away from this webinar knowing how to: Add better data to their records using automated enrichment tools. Register here and we’ll save your spot!

Webinar Metrics 98

Webinar Metrics Data Hygiene Marketing Qualified Leads Leads 98

Only B2B

SEPTEMBER 7, 2022

Businesses-to-business (B2B) organizations must regularly update and correctly preserve data assets to stop data deterioration in order to meet the growing need for data-driven choices. However, a vast majority of firms still lack the ability to secure their data hygiene, which has a negative impact on their operations.

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Data Hygiene Work Management 118

The Point

APRIL 8, 2015

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey covered topics such as email frequency, program design, reporting, landing pages, and data hygiene.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

Zoominfo

DECEMBER 23, 2020

Automate it to flag outdated contacts (?? B2B data providers save companies loads of time and headaches, but at a monetary cost. So when choosing a data provider, make sure to look at for accuracy guarantees, data source variety, and consistent data hygiene. Finetune Your Data Privacy Efforts.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Zoominfo

AUGUST 5, 2018

Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. Although contact data is most commonly discussed in sales and marketing circles, data hygiene has a huge impact on recruiting and hiring.

Work Management 157

Work Management Marketing Management Data Hygiene Zoominfo 157

Zoominfo

AUGUST 5, 2018

Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. Because of this, it’s important to invest in technology that will support a more hygienic database. Let’s jump into it.

Work Management 130

Work Management Marketing Management Data Hygiene High Quality Lead 130

Zoominfo

MARCH 4, 2021

Automate as many tasks as possible. Practice data hygiene in all data systems. These tips are for you to keep in mind at every sales cycle stage: 20. Update your CRM (or invest if you don’t have one). Set up consistent KPIs and goals. Expand content and the channels they exist in. Include personalization in every stage.

Sales Cycle 246

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 246

Envy

JANUARY 20, 2022

Success in the digital-first world we live in requires effective data management. According to a study by IDC (International Data Corporation) , bad data diverts focus away from strategy and innovation. In other words, you need to have a data hygiene strategy. Cleaning up data in HubSpot is simple.

Hubspot 118

Hubspot Data Hygiene Marketing & Strategy Contact Marketing 118

Martech

JULY 20, 2021

“Anyone involved with marketing automation will have both a scientific and an artistic skillset,” said Ashley Cover, Marketing Technology Leader for Siena Corporation, at a MarTech panel discussion. There are workflow builds, data segmentation and analytics to deal with, and those key capabilities are key to the science of automation.”.

Data Hygiene 111

Data Hygiene Ad Building Marketing Automation Services Marketing Management 111

SalesIntel

JUNE 7, 2021

Data hygiene has become increasingly important to marketers, and the increasing volume of data has only made processing harder. To overcome this challenge, the need for quality data has led to automated data enrichment tools. Enriched lead data is required for accurate lead routing and assignment to sales.

Process 52

Process Automation Data Hygiene Paid Search Agency 52

Zoominfo

AUGUST 9, 2018

Marketing Automation and Marketing Productivity. This first section looks at marketing automation and its impact on marketing productivity. As its name suggests, marketing automation technology automates many essential marketing tasks—making it a critical component of marketing productivity. Let’s get into it!

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Customer Experience Matrix

OCTOBER 4, 2011

This uncovered several additional candidates for mid-tier business-to-consumer marketing automation. I’ll list them here and also add them to my previous list of mid-tier marketing automation systems so that future visitors will find the complete set in one place. Sister company offers printing, direct mail and physical fulfillment.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Enterprise Management Marketing Automation 120

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Zoominfo

JANUARY 5, 2021

Feed Salesforce the best (and freshest) data with ZoomInfo Enrich. Practicing good data hygiene is essential. Automate your sales plays with ZoomInfo Engage. That means your sales reps can: Automate sales emails Streamline call lineups Ensure that follow-ups happen on time Create multi-touch outbound campaigns.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 173

Zoominfo

FEBRUARY 12, 2019

Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. Remove the guesswork from lead management by implementing an automated lead scoring system. Automated lead scoring improves your lead management strategy in a number of ways. higher sales quota achievement rate. Score your leads.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

OCTOBER 26, 2020

The smallest bit of prevention can counteract time and resources waste spent on data decay mishaps. One of the easiest methods to preventing data decay is switching from manual data entry to automated digital tools.

Data Hygiene 100

Data Hygiene Zoominfo B2B B2B Sales 100

InsightSquared

JUNE 16, 2020

These can be data hygiene recommendations, sales process reminders or even machine-learning driven suggestions. Rather than completely retrain your reps every time an adjustment is made to your sales process, give them automated, recommended actions based on your new best practices. Adapt to the Competitive Landscape.

Practices 177

Practices Best Practices Data Hygiene Buying Cycle 177

LeanData

SEPTEMBER 27, 2023

LeanData helps you put data management practices on autopilot - like a modern data housekeeper, keeping your Salesforce instance clean and organized. The post 10 Automated Data Management Practices You Didn’t Know You Could Do in LeanData appeared first on LeanData.

Practices 59

Practices Automation Organization Data Hygiene 59

MLT Creative

OCTOBER 25, 2011

Correcting data fields and standardizing formats and data elements – data hygiene – are some of the least interesting and most tedious tasks in B2B marketing. Holding on to dirty data can clog up your marketing efforts and your opportunities. Regularly update the manual process of data entry.

Data Hygiene 40

Data Hygiene Demand Generation Agencies B2B Salesforce.com 40

Zoominfo

JANUARY 5, 2021

Feed Salesforce the best (and freshest) data with ZoomInfo Enrich Practicing good data hygiene is essential. Automate your sales plays with ZoomInfo Engage Smart sales organizations hone fine-tuned and repeatable outbound processes. Let’s take a look. They can then target those contacts for expansion opportunities.

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 130

Engagio

OCTOBER 31, 2019

Haunting is all well and good when you’re dressed up as a ghost, but it isn’t fun when you’re being haunted by the idea of how badly your data needs a cleanup, or you’re frightened by the pile of work it takes to manage and update your audiences on different platforms. That’s where automations come in. Goodbye data nightmares.

Account Based Marketing 48

Account Based Marketing ABM Automation Classified Ads 48

Litmus

APRIL 25, 2022

Email automation. According to our 2021 State of Email report , about 59% of marketers have made expanding automation a priority for their email marketing. Email automation tools help maximize productivity, identify inefficiencies, and create opportunities for more conversions — a win all around. Another perk to automation?

Email Marketing 99

Email Marketing Deliverability CAN-SPAM Data Hygiene 99

Zoominfo

MAY 7, 2021

We walked them through every use case you could possibly do with ZoomInfo — automated workflows, data hygiene, prospecting, ReachOut, integrations with third-party systems, etc. — No matter who the competitor was, he was confident that Zoominfo still had numerous use cases that would benefit the company. “We

RFP 246

RFP Zoominfo Work Management Data Hygiene 246

The Point

NOVEMBER 29, 2017

And yet most companies, even those with sophisticated marketing automation and CRM technologies at their disposal, do a poor job of genuinely measuring campaign success beyond basic metrics like clicks and leads. Click To Tweet. Know What’s Working. It seems almost quaint to suggest that B2B marketers should track success.

Demand Generation Agencies 182

Demand Generation Agencies Demand Generation Demand Generation 182

Zoominfo

MARCH 8, 2022

Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. Bad data also prevents successful automation.

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? I think data hygiene has to fall on C-level shoulders.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

DealSignal

FEBRUARY 18, 2024

On the other hand, sales teams who use the right tools and develop automated sales outreach are not nearly as limited. Lack of automated systems If you don’t have a repeatable system in place to truly penetrate your TAM, then you’re destined to struggle from the start. Keep in mind, not everything should be automated.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52