LeadSloth

SEPTEMBER 8, 2010

If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. Should you look at Marketing Automation options first? What if you prefer Microsoft CRM, but you also want to have a choice of Marketing Automation systems? Should you look at Marketing Automation options first?

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LeadSloth

APRIL 24, 2009

Please send me your favorite blogs, because there must be lots of great Marketing Automation blogs that I haven’t found yet! Adam – the former VP Marketing of the 451 Group – is finishing up a graduate project on marketing technology and publishes deep insights about marketing automation. So here’s the list.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation B2B Thought Leadership 100

LeadSloth

AUGUST 24, 2009

Needless to say, Marketing Automation software is very popular today. In reality, Marketing Automation can help you automate existing campaigns, and also create new campaigns that would not be possible without automation. And please share your Marketing Automation “horror&# scenarios in the comments below!

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Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

SEPTEMBER 24, 2009

Marketing Automation is still very new for many companies, and it’s not immediately obvious how you can get started step-by-step. If you start doing marketing automation or lead nurturing, first focus on the most attractive subset of your prospects. Leads go through various stages, from new leads to existing customers.

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Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 100

LeadSloth

FEBRUARY 17, 2010

I will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. Let’s look at the 5 Ways in which Social Media is changing Lead Management and Marketing Automation. Marketing is starting to see sales as a customer who demands high-quality leads. Customer Support.

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Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

MAY 25, 2010

Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors. Market2Lead was one of the early Marketing Automation vendors. Actually in 2006, when I was a marketing manager at a software company in San Francisco, I selected Market2Lead as our Marketing Automation system. The Market Needs Consolidation.

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LeadSloth

JULY 10, 2009

Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. Jeff specializes in helping companies find new customers, he wrote a great e-book about that, and blogs about Demand Generation, primarily from a Sales perspective. B2B Marketing Zone. Jeff Ogden’s Fearless Competitor blog.

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Demand Generation Demand Generation Marketing Automation Services 100

LeadSloth

FEBRUARY 15, 2010

What are the key events to attend when you’d like to learn more about B2B Marketing, Marketing Automation, Lead Management? I’ve started with a much longer list, but decided to focus on those events where Marketing Automation vendors exhibit, and where the speakers cover lead management and marketing automation.

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B2B Marketing Marketing Management Marketing Automation Services B2B 100

LeadSloth

OCTOBER 4, 2009

My favorite sessions was presented by Maureen Thorman of National Instruments about customer segmentation based on web traffic: unfortunately this sessions will not be presented in Boston, that’s a bummer. The Marketing Automation Vendors. The Marketing Automation Vendors. Manticore Technology (booth 2). Marketo (booth 6).

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Manticore B2B Marketing Marketing Management Marketing Automation Services 100

LeadSloth

FEBRUARY 10, 2010

My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. Even though I almost flunked my Statistics class in college, there’s no denying that Marketing Automation and Marketing Analytics are two sides of the same coin. Why Analytics? This is my take: Optimize marketing tactics.

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LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. The Contributors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

APRIL 29, 2009

Market2Lead Marketing Automation and Lead Management blog. He writes in-depth posts on Marketing Automation best practices. Pardot’s corporate blog has practical tips for email marketing, landing pages, search engine optimization and marketing automation. Marketbright blog. Reachforce: The B2B Lead.

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Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

LeadSloth

OCTOBER 15, 2010

The Marketo User Summit was BIG: 600 customers and partners were attending. Tags: lead management marketing automation. MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. What did you like, what could be improved?

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LeadSloth

AUGUST 17, 2009

Heck, why not nurture customers too? I’ve just published a introductory post on Marketing Automation ROI on the MarketingGenius blog. Their best practices are useful for any demand generation practitioner, and are not tied to one particular marketing automation system. Some Highlights & Smart Ideas.

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LeadSloth

MARCH 16, 2009

Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. However, customers can also use any of the 10 ESPs that they have integrated with. Only customers with specific conversion tracking (e.g. Salesforce.com integration.

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ActiveConversion SMB Work Management Lead Management 100

LeadSloth

AUGUST 24, 2010

In this post I’ll focus on content that is sent out via automated email campaigns (drip campaigns). For example, if prospects download a whitepaper on the trends in your industry, they may also be interested in analyst reports or customer case studies. Mapping Content to Buying Stages. Keeping It Manageable.

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LeadSloth

FEBRUARY 20, 2012

In the past year I’ve been heads-down on many Marketing Automation projects, and this email inspired me write a follow-up: I’ve included 7 practical tips to get started and a brief case study. You can send email manually (once a week to all new registrants), you can use a simple auto-responder tool or use a marketing automation system.

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Lead Nurturing Marketing Automation Services Software Sales Qualified Leads 100

LeadSloth

MARCH 24, 2010

GUEST POST: this is a guest post by Saad Hameed ( @KaizenSaad ), an experienced marketing operations manager and founder of the Marketing Automation Association LinkedIn Group. In B2B, a prospect doesn’t convert into a customer in a single interaction as is often the case with e-Commerce.

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