SmartBug Media

JUNE 2, 2021

Before diving into a customer relationship management (CRM) platform integration project , one step to take is the always important but somewhat dreaded task of data cleaning. Standardizing your data sets will allow you to easily compare and contrast results. When it comes to data, occasionally less is more.

De-duplication 94

De-duplication CRM Data Hygiene Analysis 94

NetLine

DECEMBER 27, 2023

We’ve identified four key components of a martech stack that enables marketers to effectively use intent data to its fullest potential. Image by Iconics Avenue via Pixabay CRM and Marketing Automation Platforms : This is the backbone of your martech stack.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

SmarkLabs

JANUARY 12, 2023

CRM has become an essential tool for businesses of all sizes. What is a CRM? CRM software is a system for managing customer relationships. CRM can help your business keep track of interactions, data, and notes about customers or potential customers. At the end of the day, A CRM is just a tool.

Hubspot 52

Hubspot Marketing Automation Services Enterprise Management CRM 52

Only B2B

SEPTEMBER 7, 2022

Businesses-to-business (B2B) organizations must regularly update and correctly preserve data assets to stop data deterioration in order to meet the growing need for data-driven choices. However, a vast majority of firms still lack the ability to secure their data hygiene, which has a negative impact on their operations.

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Data Hygiene Work Management 118

Zoominfo

MARCH 4, 2021

Integrate your CRM system with other lead management systems. Update your CRM (or invest if you don’t have one). Automate as many tasks as possible. Practice data hygiene in all data systems. Align with your marketing team for unified lead scoring and qualification. Product Offering & Presentation.

Sales Cycle 246

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 246

Zoominfo

JANUARY 5, 2021

You fuel your CRM with powerful deal-making data. And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers. And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers. Let’s take a look.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 173

Zoominfo

DECEMBER 12, 2019

While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. In most cases, this happens as a result of the sender’s lack of data hygiene , and the consequences can be severe. Clean out inactive contacts in your CRM and marketing automation tool.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

DealSignal

MARCH 8, 2021

CRM data quality is a critical variable in ensuring a strong ROI for your investment in a CRM system. Judging by this lack of out-of-the-box support, you would think that data is expected to be miraculously keyed into CRMs perfectly without the possibility of decay. Example of how CRM data quality decays over time.

Contact Marketing 52

Contact Marketing Contacts CRM Enterprise Management 52

Envy

JANUARY 20, 2022

In one of our recent blogs on the HubSpot email health tool I covered the importance of keeping your CRM data clean. Success in the digital-first world we live in requires effective data management. According to a study by IDC (International Data Corporation) , bad data diverts focus away from strategy and innovation.

Hubspot 118

Hubspot Data Hygiene Marketing & Strategy Contact Marketing 118

SalesIntel

JUNE 7, 2021

Data hygiene has become increasingly important to marketers, and the increasing volume of data has only made processing harder. To overcome this challenge, the need for quality data has led to automated data enrichment tools. Enriched lead data is required for accurate lead routing and assignment to sales.

Process 52

Process Automation Data Hygiene Paid Search Agency 52

Zoominfo

JANUARY 5, 2021

You fuel your CRM with powerful deal-making data. With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers.

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 130

Martech

JULY 20, 2021

“Anyone involved with marketing automation will have both a scientific and an artistic skillset,” said Ashley Cover, Marketing Technology Leader for Siena Corporation, at a MarTech panel discussion. There are workflow builds, data segmentation and analytics to deal with, and those key capabilities are key to the science of automation.”.

Data Hygiene 110

Data Hygiene Ad Building Marketing Automation Services Marketing Management 110

InsightSquared

MARCH 5, 2021

Fact: Your sales reps, regardless of how great they are, will never deliver the level of hygiene required to give you confidence in your CRM data. For the better part of my career as a CRO, I was frustrated with the quality of my CRM data. All updates must sync back to CRM. Not the depth nor the breadth.

Sales Management 156

Sales Management Forecasting Digital Marketing Funnels Work Management 156

Zoominfo

FEBRUARY 28, 2018

Adoption of cloud-based CRM. A salesperson’s CRM—or customer relationship management platform—is one of the most used tools in their technology stack. And for good reason—your CRM manages customer and prospect data and contains valuable information regarding customer behavior and buying habits.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

SalesIntel

AUGUST 4, 2021

Reaching out to the companies that need your solution requires reliable and accurate data, especially when the competitors are ready to grab any opportunity. However, data quality is one of the major roadblocks for cybersecurity marketers and sales professionals. Bad CRM data can hurt your business in many ways.

CRM 52

CRM Enterprise Management Business Work Management 52

LeanData

FEBRUARY 22, 2024

Dirty data in your CRM isn’t just annoying. Learn how to automate deduping actions with LeanData. It’s impacting your company’s revenue. The post 5 Salesforce Deduping Actions You Didn’t Know LeanData Could Do appeared first on LeanData.

CRM 105

CRM Automation Data Hygiene Process 105

Zoominfo

FEBRUARY 12, 2019

Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. Remove the guesswork from lead management by implementing an automated lead scoring system. Automated lead scoring improves your lead management strategy in a number of ways. higher sales quota achievement rate. Score your leads.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Customer Experience Matrix

OCTOBER 4, 2011

This uncovered several additional candidates for mid-tier business-to-consumer marketing automation. I’ll list them here and also add them to my previous list of mid-tier marketing automation systems so that future visitors will find the complete set in one place. Sister company offers printing, direct mail and physical fulfillment.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Enterprise Management Marketing Automation 120

Zoominfo

JULY 9, 2020

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

The Point

NOVEMBER 29, 2017

And yet most companies, even those with sophisticated marketing automation and CRM technologies at their disposal, do a poor job of genuinely measuring campaign success beyond basic metrics like clicks and leads. Click To Tweet. Know What’s Working. It seems almost quaint to suggest that B2B marketers should track success.

Demand Generation Agencies 182

Demand Generation Agencies Demand Generation Demand Generation 182

Martech

JULY 21, 2021

Do marketers think their work gets done primarily in a Salesforce CRM or on Zoom? Frédéric Collard, Weber’s Ecommerce and CRM Manager for their EMEA Hub South division was setting the scene for Weber’s implementation of Teester, a platform that enables clients to scale user-generated video production and distribution via automation.

Work Management 110

Work Management Enterprise Management Marketing Automation Services Data Hygiene 110

Litmus

APRIL 25, 2022

Email automation. According to our 2021 State of Email report , about 59% of marketers have made expanding automation a priority for their email marketing. Email automation tools help maximize productivity, identify inefficiencies, and create opportunities for more conversions — a win all around. Another perk to automation?

Email Marketing 99

Email Marketing Deliverability CAN-SPAM Data Hygiene 99

Zoominfo

MARCH 4, 2018

Adoption of Cloud-Based CRM A salesperson’s CRM (customer relationship management) platform is one of the most used tools in their technology stack. And for good reason — your CRM manages customer and prospect data which contains valuable information regarding customer behavior and buying habits.

Process 130

Process Enterprise Management Work Management Marketing Management 130

Rev

FEBRUARY 15, 2023

CRM, marketing automation platform or data warehouse) for data tracking and analysis so that all teams can easily access the same key performance indicators and data points. For example, implementing a data management platform can help ensure consistency and accuracy in your revenue data.

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

Zoominfo

MARCH 3, 2021

Integrate your CRM system with other lead management systems. Update your CRM (or invest if you don’t have one). Automate as many tasks as possible. Practice data hygiene in all data systems. Align with your marketing team for unified lead scoring and qualification. Set up consistent KPIs and goals.

Sales Cycle 100

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 100

DealSignal

FEBRUARY 18, 2024

On the other hand, sales teams who use the right tools and develop automated sales outreach are not nearly as limited. Lack of automated systems If you don’t have a repeatable system in place to truly penetrate your TAM, then you’re destined to struggle from the start. Keep in mind, not everything should be automated.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Zoominfo

MARCH 8, 2022

Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. Bad data also prevents successful automation.

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

DealSignal

MARCH 11, 2019

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. The math behind data decay.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

Engagio

OCTOBER 31, 2019

Haunting is all well and good when you’re dressed up as a ghost, but it isn’t fun when you’re being haunted by the idea of how badly your data needs a cleanup, or you’re frightened by the pile of work it takes to manage and update your audiences on different platforms. That’s where automations come in. Goodbye data nightmares.

Account Based Marketing 48

Account Based Marketing ABM Automation Classified Ads 48

LeanData

SEPTEMBER 27, 2023

LeanData helps you put data management practices on autopilot - like a modern data housekeeper, keeping your Salesforce instance clean and organized. The post 10 Automated Data Management Practices You Didn’t Know You Could Do in LeanData appeared first on LeanData.

Practices 59

Practices Automation Organization Data Hygiene 59

Zoominfo

FEBRUARY 12, 2019

Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. Remove the guesswork from lead management by implementing an automated lead scoring system. Automated lead scoring improves your lead management strategy in a number of ways. higher sales quota achievement rate. Score your leads.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Binary Demand

JULY 21, 2023

Technographic data pertains to the technological tools and systems individuals or companies employ. It encompasses various aspects such as browser type, operating system, cloud-computing infrastructure , server type, and CRM platform. To secure your B2B data: Choose a centralized and accessible storage solution.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

MLT Creative

OCTOBER 25, 2011

Correcting data fields and standardizing formats and data elements – data hygiene – are some of the least interesting and most tedious tasks in B2B marketing. Holding on to dirty data can clog up your marketing efforts and your opportunities. Regularly update the manual process of data entry.

Data Hygiene 40

Data Hygiene Demand Generation Agencies B2B Salesforce.com 40

Zoominfo

OCTOBER 5, 2021

Internal data refers to intelligence that a company generates and maintains on its own. This type of data is not meant or public consumption. Because B2B data decays so rapidly, you must prioritize data maintenance in order for this type of initiative to work.

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

Martech

SEPTEMBER 8, 2021

In some cases, a posting for a marketing operations position had the typical marketing automation callouts but also covered a whole host of other disciplines ranging from analytics to UI/UX design to technical strategy. There were also marketing technology positions that were almost exclusively marketing automation and CRM administration.

Marketing AI 78

Marketing AI Work Management Marketing Management Marketing Automation Services 78

Zoominfo

JULY 29, 2019

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

Martech

JANUARY 5, 2022

Most marketing departments need websites, analytics, marketing automation, CRMs, and many other major types of systems. Data hygiene is certainly important in both contexts, too. Therefore, while maestros should have a good idea of how various types of systems function (CMS, CRM, DAM, etc.),

Industry CMS 114

Industry CMS B2B Data Hygiene Marketing Automation Services 114