ATAK Interactive
JULY 10, 2023
Marketing automation platforms have become invaluable tools for businesses, enabling them to automate processes, nurture leads, and improve customer engagement. HubSpot is a well-known player in the marketing automation space, but how does it stack up against its major competitors?
Customer Experience Matrix
AUGUST 2, 2012
For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? In a young industry like B2B marketing automation, the primary focus is growth, and I published some figures on that yesterday (repeated below). What about profitability?
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Customer Experience Matrix
AUGUST 23, 2012
final installment in my series of posts on leaders in the different B2B marketing automation sectors, as determined by the ratings in our VEST report. Most require the full set of marketing automation functions but apply these in simple ways. They have one to fifteen marketing automation users.
Martech
FEBRUARY 8, 2024
“We just signed up for this Eloqua thing. We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. New sub-niches cropped up in the marketing discipline, around the ecosystems of marketing automation tools like Eloqua, Marketo and eventually HubSpot. Dark social.
Webbiquity
AUGUST 4, 2020
A quick note on the ranking methodology: These 10 tools were searched across five popular software comparison sites: Capterra, G2Crowd, TrustRadius, SoftwareAdvice, and GetApp. Livestream helps manage webinars end to end, from planning, registration, and automated reminders through production and analytics. WebinarJam. EasyWebinar.
SmartBug Media
JANUARY 13, 2020
You’re on the hunt for a marketing automation tool? Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals? Integrations don’t stop with CRM.
TrustRadius Marketing
DECEMBER 16, 2019
Marketing automation platforms—the swiss army knives of marketing—supposedly let you do it all. . Yet marketers often have a love-hate relationship with their marketing automation software. Yet marketers often have a love-hate relationship with their marketing automation software. There are] no tutorials for new users.”.
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