ClickDimensions

APRIL 16, 2020

Here at ClickDimensions, one thing we decided to do was create content – like this blog and skill-sharpening training webinars – to assist our customers as they adapt to the changing times. You can find it all on our Social Distancing Means Digital Everything microsite. Embrace digital everything. Be prepared to pivot.

Planning 80

Planning Marketing Plans Microsite Budget Programs 80

Anything Goes Marketing

JUNE 29, 2009

This process is 100% easier when you have tight integration between your customer relationship management tool and your marketing automation tool. There are two parts to this and I could spend a whole blog post just on this topic. Dynamic landing page/microsite content.This is similar to the last point but typically is more flexible.

Tactics 100

Tactics Automation Personalization Planning 100

NuSpark Consulting

JULY 17, 2010

We attempt to set the record straight as we simply look at Marketing Automation systems as compared to Email Programs. We’ve been testing a variety of Marketing Automation programs; the ones we like we have agreed to offer as potential solutions to our clients. Marketing Automation gives you that intelligence.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Avitage

FEBRUARY 15, 2014

” A Personal Experience One of our more interesting success stories using content and marketing automation occurred when we noticed a viewer consuming virtually all our content on our website and microsites across a two day period. They had been a regular viewer of webinars, blogs and other content.

Microsite 120

Microsite Content Marketing Content Distribution 120

Webbiquity

FEBRUARY 14, 2010

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. “Marketing automation&# is a misleading term. You can’t really automate marketing, of course, any more than you can automate gourmet cooking or great painting.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

SmartBug Media

AUGUST 31, 2020

Ensuring your profile has rich media will enable it to function as a microsite and give users the best experience possible as they learn about your business and ultimately compare you to competitors in the industry. Would it really be a marketing blog post if we didn’t talk about data and analytics?

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Marketing Automation Software Guide (MASG) posted an article on this topic. Microsites are also powerful lead generation tools. Below is a summary.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Content4Demand

MAY 21, 2020

Experts said typical ABM tactics like personalization can focus on onboarding new clients seamlessly through personalized microsites to secure loyalty early in the provider-client relationship. It’s important not to overlook revenue in your own backyard, and ABM can be a perfect way to reach your existing customer base.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

PureB2B

APRIL 2, 2017

Include a link to your landing page or blog that leads them to sign up and provide their email address. Blog, blog, blog! Create valuable content on a regular basis and post it on your website’s blog. You can also build a microsite with landing pages that capture lead data. Create Valuable Content.

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

Customer Experience Matrix

AUGUST 11, 2010

But Day fills out its line by adding enterprise-class content management, digital asset management and social (blog, Wiki, etc.) In particular, it’s also one of the main benefits offered by the landing page, Web form and microsite features of marketing automation systems. publishing.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 2, 2010

It's looking more like a conventional small-business marketing automation system every day. The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. Web analytics, social media and CRM integration seem roughly equivalent.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Adobe Experience Cloud Blog

MARCH 11, 2015

And to learn more about what Marketo has in store for SXSW check out our microsite. View the infographic in a new window here. Please use the HTML code below to embed this graphic. <a Event Marketing Infographic b2b Consumer'

Marketo 48

Marketo B2B Thought Leadership Microsite Thought Leadership 48

Ambal's Amusings

MAY 12, 2010

Blog Savvy B2B Marketing Twitter StephanieTilton. In 2010, organizations will increasingly deploy marketing automation tools. Restructure websites around buyer personas and buying stages, and/or launch prospect-focused microsites. Related Blog Posts. Stephanie Tilton. Recommended Resources.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Smashmouth Marketing

SEPTEMBER 30, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Customer Experience Matrix

NOVEMBER 18, 2009

I also promised a blog post on the topic. B2b marketing automation) vendors, with links to my reviews where I've written one. Tags: demand generation marketing automation software selection demand generation. This has more to do with the degree of personal selling (and after-sale service) than anything else. Here it is.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

DealSignal

AUGUST 30, 2021

. #4 Refine your ABM strategies with smart marketing automation ABM marketing strategies can rely on automation to free up your time and keep you on track with timely messaging and campaigns built around real-time data. You can also invest in automation tools that help you discover new, hot leads based on intent.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

PureB2B

APRIL 2, 2017

Include a link to your landing page or blog that leads them to sign up and provide their email address. Blog, blog, blog! Create valuable content on a regular basis and post it on your website’s blog. You can also build a microsite with landing pages that capture lead data. Create Valuable Content.

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

NuSpark Consulting

APRIL 13, 2012

The best SEO tools encompass a number of modules that cover the entire process, from keyword research, and identifying site code issues, to blog and directory research for backlink management. Marketing Automation is the conduit between funnel entrance and funnel exits. Raven Tools and SEOMOZ are our favorites. Paid Search.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Architecture of Marketing Automation versus CRM. CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Marketing Automation. Business Goal.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

The ROI Guy

OCTOBER 22, 2010

In a recent blog post from Software Advice's Lauren Carlson , this emerging CRM analyst indicates how hot the market for marketing automation software has become, and although the niche was timid several years ago, marketers are now adopting these systems aggressively. Sales cycles are longer in a down economy.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. Along with a robust content marketing strategy, they offer website and blog content development services. Their content marketing services include blogs, ebooks, guest posts, press releases, newsletters, and more.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Convert

JULY 28, 2021

For SERP analysis, some industries are better than others when it comes to easily identifying things like blogs, major brands, and microsites appearing in the SERPs. It’s not always easy to identify these based on a random list of links that a tool spits out at you.

SEO 145

SEO SERP Trends Keywords 145

Customer Experience Matrix

JANUARY 31, 2010

(Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. Users can build HTML emails, Web pages and multi-page microsites. Good stuff.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Vidyard

OCTOBER 9, 2014

They might also read copy targeted at their enterprise status, as opposed to small business messaging (which may, by the way, exist on another microsite for your targeted small business accounts). So while marketing automation uses cookies to track individual viewers, ABM uses IP addresses to track accounts.

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

NuSpark Consulting

JULY 24, 2011

Are you writing keyword-laden blog posts and press releases that attract back links? Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. Nurturing email.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

Are you writing keyword-laden blog posts and press releases that attract back links? Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. Nurturing email.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Content4Demand

DECEMBER 6, 2018

Because some brands are already achieving this using content rabbit holes, platforms like PathFactory , and tailored content toolkits and microsites, we’ll see these leaders create personalization at scale. That means creating more personalized experiences with greater ease and efficiency. . Long-form content will get a makeover. .

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

NuSpark Consulting

DECEMBER 5, 2011

Marketing Automation is a platform that is key to funnel optimization and marketing/sales alignment. Took me awhile to think of this one; but whether it is your website, landing page, blog post, or content, the headline of the message is what drives prospects to read further and engage with your solution. M- Marketing Automation.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

SEPTEMBER 14, 2011

By tracking online behavior and using marketing automation, whenever there is a change in behavior, marketers can now send emails or alerts in real-time for more effective lead nurturing. Leverage: people, process and technology away from manual and towards automation. So what does a Revenue Marketer do? A Revenue Marketer should: 1.

Top of Funnel 48

Top of Funnel Peer-to-peer Digital Marketing Funnels Microsite 48

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

In this blog I’ll walk you through how to determine the right type of holiday marketing for your audience and share 5 tips to make you stand out to your customers this holiday season. These gifts can easily be sent to thousands of customers using digital gift cards and marketing automation.

Top of Funnel 48

Top of Funnel Tips Planning Advertising Agencies 48

Adobe Experience Cloud Blog

JUNE 2, 2014

We ended up partnering with several major CPA associations and we built a bunch of microsites with relevant messaging to more effectively reach this new market. If you’re a regular reader of the Marketo blog or any other sources of marketing content, the concept of lead scoring is also not new. Lead Scoring'

Lead Ranking 48

Lead Ranking Lead Scoring Buy Work Management 48

Content Standard

JULY 7, 2015

By integrating video analytics into your marketing automation and customer relationship management systems, sales and marketing teams can work more strategically to nurture prospects. Videos should always lead the viewer to another level of the brand experience, such as a microsite, video channel, or blog post.

Video Marketing 40

Video Marketing Television marketing Long Tail Marketing Microsite 40

Bluetext

APRIL 8, 2020

Blogs and other educational content are frequently cross-promoted throughout sites. When we partnered with the Graduate Management Admission Council, we re-designed their microsite, CallingAllOptimists.com. .” More and more, valuable website real estate is being dedicated to highlighting thought leadership content.

Advertising Agencies 36

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 36

WebMarketCentral

SEPTEMBER 29, 2009

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. Marketing automation" is a misleading term. You can't really automate marketing, of course, any more than you can automate gourmet cooking or great painting.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Industrial Marketing Today

JULY 14, 2010

Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. The final piece of the content curation puzzle was an article by Lee Odden of TopRank Online Marketing blog. David Brazeal´s last blog. Rohit may be the first person to have coined the term “content curator.”

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Hubspot

JULY 7, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. Resources to Help: Learn how chat should and shouldn't work in this blog post. Get started writing with these blog post templates. Get up to speed with this beginner's guide to conversational marketing. Free Software to Get Started.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101