Automation, Blog, Media Plans and Youtube

How to Use Social Media for Building Material Suppliers

Navigate the Channel

JUNE 14, 2021

Here’s how building material suppliers can use social media to increase sales. Choose the Right Social Media Platforms. For obvious reasons, not every building material company’s social media plan needs to include a ton of different social media platforms. Have a Social Media Marketing Strategy.

Social Media

Social Media Ad Building Media FAQ

7 Social Media Tips for Small Business Success

Adobe Experience Cloud Blog

JANUARY 4, 2019

Most are unaware of native analytics available in all major social networks and don’t know how to integrate their online and offline marketing activities or how to automate their social scheduling. Bonus Tip: Be ruthless in getting rid of some of your accounts and prioritize your social media marketing capabilities. Skip YouTube.

Small Business Marketing

Small Business Marketing Social Media Tips Media

The 14 Best Content Planning and Research Tools

Webbiquity

MAY 17, 2016

Showcase reviews: Online Marketing Institute, Anders Orsander, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, StoreYa Blog, Social Media Examiner, Marketing Insider Group (Content), Express Writers, SnapApp. Online editorial calendar for content marketing and social media planning.

Planning

Planning Research Tools Best Practices

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

MORE WEBINARS

How to Support Sales as a Marketer in a Changing Environment

Pam Didner

SEPTEMBER 16, 2020

That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. Social Media. Media Planning. Here are the 5 must-ask questions, I created a YouTube video to show you why. VP of Marketing or CMO.

Sales Management

Sales Management Paid Search Agency Top of Funnel Account Based Marketing

Optimizing Your WordPress Business Blog

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. See my earlier post, “Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog.”

Business Blogging

Business Blogging Optimization Web 2.0 Business

A Blogging Style to Call Your Own

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0

Web 2.0 Privacy Policies Buying Cycle RSS

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 14, 2010

Foremost, we need a way to convert with whom we interact in social media into real prospects. To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically. With this planning, it is easier to define your automation requirements.

Social Media

Social Media Work Management Marketing Management Media

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

JULY 9, 2010

Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. However, is improving efficiency enough to justify investing in Marketing Automation?

Marketing Automation Services

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation

Lead Generation Business Blogging Lead Scoring Lead Ranking

Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers

RebelMouse

JULY 13, 2018

All of the new updates leverage machine learning to automate ad placement and further eliminate guesswork from ad strategy. Google first started beta testing responsive search ads in May 2018, and plans to have the feature available to all advertisers within the next few months. What It Means: This is an exciting update from Google.

Work Management

Work Management Marketing AI Paid Search Agency Google

How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging

Business Blogging Web 2.0 Long Tail Marketing Business

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Others recommend writing about things that you are knowledgeable about.

Web 2.0

Web 2.0 Buying Cycle B2B Blogger

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

JUNE 8, 2013

Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Although I have a stable of accomplished writers, sometimes we just need extra content for blogs or articles, purely for SEO purposes. Marketing Automation. Paid Search. Doubleclick.

Paid Content

Paid Content Marketing Automation Services Inbound Marketing Doubleclick

Brands Are Moving Towards A DIY Model – Should That Include Programmatic?

Digilant

FEBRUARY 14, 2019

Marketers are rejoicing at being part of the information age, where not every channel operates in it’s own silo and we don’t need to hire an expert to do the smallest things, like change copy on a webpage or set-up a marketing automation campaign. If we have a doubt or a question there’s always Google.

Advertising Agencies

Advertising Agencies Marketing Automation Services Brand Identity Branding

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

Social Media

Social Media Media Paid Content Work Management

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing

Small Business Marketing Blogger Web 2.0 Tips

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

MAY 18, 2010

Let me end this post with a humorous video that I found on YouTube. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 It is by IAS – a B2B marketing agency from England.

B2B Marketing

B2B Marketing Web 2.0 Planning Demand Generation Agencies

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

APRIL 22, 2010

I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Fred Whyte, President of STIHL Inc. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Distribution

Distribution Web 2.0 Lead Ranking Privacy Policies

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

APRIL 20, 2010

This Marketing Data and Research Presentation includes data on: Lead Generation Blogging and Social Media Marketing Budgets Twitter and Facebook 50+ pages of marketing charts and graphs from original research Download the report from here.

Social Media

Social Media Social Marketing B2B Marketing Web 2.0

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

After all, that’s how your prospects and customers will find your blog and/or Web site. Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. I am referring to optimizing customer engagement in B2B marketing.

Optimization

Optimization Web 2.0 Planning Buying Cycle

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. (See contradiction #4) Contradictions and Myth Busters: Only 17% of the marketers felt they were “sales driven.”

Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

APRIL 21, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Budget Programs

Budget Programs Education Marketing Budget Lead Scoring

Business Value of Social Networking

Industrial Marketing Today

JULY 29, 2009

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Social Networks

Social Networks Lead Scoring Lead Ranking Web 2.0

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. The first study done by AWeber (aff.

Social Media

Social Media Email Marketing Social Marketing Web 2.0

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Instead of buying print ads in trade journals, they create their own blog and build an active community around it.

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

Social Media with Email Marketing – is it the Super Combo? Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Email Marketing

Email Marketing Planning Web 2.0 BtoB

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

You should spend considerable amount of time in planning your strategy for effective lead scoring. This is where marketing automation software can be a big help. Leave a Comment { 1 trackback } Have Digital Marketing and Social Media Killed the Industrial Sales Job? Not every action needs to be scored.

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

Leave a Comment Previous post: How to Make Your Business Blog Be All It Can Be Next post: The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

JUNE 15, 2010

For DiYMers: Read my earlier post Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

CMS Development

CMS Development Marketing Websites Work Management Web 2.0

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

An article I read on Eloqua’s blog “It’s All About Revenue,” shed some light on this. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 This one caught me by surprise.

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

NOVEMBER 16, 2009

Just adding a sign up form in the sidebar of your site or blog stating “Sign up for our monthly e-newsletter for the latest news and handy tips” may be a direct call to action but is it really an irresistible offer or incentive? No, telling your readers what to do next is only half the battle.

Email Marketing

Email Marketing Web 2.0 Planning Opt-in

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

I found a series of blog posts on pricing on your website at Dave Jung’s B2B Blog , some of those articles date back to 2006. Dale Underwood of B2B Conversions Now has a step-by-step procedure for this on his blog. Why do we need prices on B2B websites? We can only provide prices after a formal RFQ process 5.

Sales Management

Sales Management Pricing Price Marketing Websites

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

It is not just a matter of measuring better ROI metrics or using the tools of marketing automation du jour. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

Use social media selectively to engage with your target audience in a more personal way and humanize an otherwise impersonal interaction that is purely transactional. Create an expertise blog to showcase your internal subject matter experts and allow your prospects and site visitors to interact with them directly.

Relevance

Relevance B2B Marketing Web 2.0 Brand Identity

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

JULY 14, 2010

Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. The final piece of the content curation puzzle was an article by Lee Odden of TopRank Online Marketing blog. David Brazeal´s last blog. Rohit may be the first person to have coined the term “content curator.”

Curation

Curation RSS Web 2.0 Content Marketing

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

You can read his entire blog post here. Involvement : Measured by tracking traffic to your site or your blog, Pageviews, bounce rates, New vs. Returning visitors and time on site. If you have a blog, look at the number of comments left by your readers. This is a little more involved than I can explain in this blog post.

B2B

B2B Marketing Analytics Tools Web 2.0 Buying Cycle

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

JULY 6, 2010

I found this one from Michael Fortin’s blog. I will visit this blog regularly. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Features

Features Web 2.0 Planning Work Management

Content Creation Made Easy

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? If you are not a professional copywriter, coming up with new content regularly can be a difficult task.

Web 2.0

Web 2.0 Copywriting Content Buying Cycle

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

JANUARY 26, 2010

The content doesn’t have to be dull text; it could be a blog with posts written by in-house experts, “how-to” videos or white papers that position your company as a “thought leader” within the industry. Nothing will turn off your prospects more than outdated and stale content. Search engines love sites with constantly changing fresh content.

Rules

Rules Marketing Websites Web 2.0 Buying Cycle

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

If a video you used in a blog post relates, pull it through to the landing page for that content. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Planning

Planning B2B Marketing Emarketing B2B

How to Use Social Media for Building Material Suppliers

7 Social Media Tips for Small Business Success

Webinars

Trending Sources

The 14 Best Content Planning and Research Tools

Webinars

How to Support Sales as a Marketer in a Changing Environment

Optimizing Your WordPress Business Blog

A Blogging Style to Call Your Own

Convince and Convert Blog: Social Media Strategy and Social Media.

Don't Count on Marketing Automation to Solve All Your Lead.

B2B Lead Generation Using a Business Blog

Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers

How to Make Your Business Blog Be All It Can Be

How to Use a B2B Blog to Win Customers and Influence Prospects

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

Brands Are Moving Towards A DIY Model – Should That Include Programmatic?

Convince and Convert Blog: Social Media Strategy and Social Media.

101 Tips from 50 Small Business Bloggers

Top 10 Clichés to Avoid in B2B Marketing Content

The Distribution Trap – How Innovations Become Commodities

Social Media and B2B Marketing Do Pair Well

The Twofold Benefit of Optimizing Marketing Content

The Role of B2B Marketing is Shifting from Lead Generation to.

Generating More “Educated Leads” on a Small Budget

Business Value of Social Networking

Social Media with Email Marketing – is it the Super Combo?

Focus on Content in B2B Marketing

High-Performance Email Marketing for Attracting and Engaging.

Variety of Content is the Key in the Early Stages of the.

Creating Relevant B2B Marketing Content: Walk the Talk

Using Content to Move Prospects Forward in the Sales Cycle

Deconstructing the Four Stages of the Industrial Buy Cycle

Successful Industrial Websites Require Part DiY and Part.

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Are You Creating Irresistible Offers with Your Email Marketing?

7 Strategies for Using Content to Market Industrial Products

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

The Disconnect Between B2B Content Marketing and Customer Engagement

How Relevant Marketing Content Helps B2B Branding

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial and B2B Customer Engagement Simplified

Translate Features into Benefits if You Want Your Marketing.

Content Creation Made Easy

Content Auditing and Mapping it to the Industrial Buy Cycle

The 6 essential rules of a website redesign – Ignore them at your.

7 “Rs” for B2B Marketing Content Planning

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