Adobe Experience Cloud Blog

JULY 12, 2019

Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works. Marketers have argued about the viability of email campaigns ever since email became widely adopted as a marketing channel.

High Quality Lead 134

High Quality Lead Click Rate Case Studies Thought Leadership 134

Content Standard

MARCH 20, 2017

As Mark Twain said after his latest marketing promotion, “The reports of the death of the email campaign are greatly exaggerated.” ” As any marketing maven knows, email lives, with a vengeance, and remains one of the biggest hammers in any marketer’s toolbox. You can do better. Expired Lists.

Email Campaigns 46

Email Campaigns Campaigns Sales Genius SMB 46

The Mx Group

APRIL 10, 2018

You’ve poured blood, sweat and tears into creating a killer email campaign. But all that hard work won’t pay off if your email never makes it to your intended target. But all that hard work won’t pay off if your email never makes it to your intended target. And unfortunately, the stats are rough.

Deliverability 72

Deliverability CAN-SPAM Marketing Automation Services Work Management 72

Optinmonster

DECEMBER 18, 2023

In this post, we’re sharing some of the best SMTP providers so you can pick the right one for your site. SMTP (Simple Mail Transfer Protocol) is the communication protocol used for sending and receiving emails, and it’s a fundamental component of the email infrastructure. What Is SMTP?

Marketing Automation Services 71

Marketing Automation Services Enterprise Management Work Management Marketing Management 71

Martech

MARCH 25, 2022

I saw everything I hate about email. I can hear you saying, “Come on, Ryan. You’re the biggest booster of email around. You’ve been working in email for 23-plus years, and you’ve seen everything. How can you hate email?” ” I don’t hate email at all.

Intent Signal 128

Intent Signal Opt-out Opt-in CAN-SPAM 128

Martech

MARCH 25, 2024

Suddenly, I’m 11 years younger, my hairline is half an inch lower and I’m telling marketers who ask me for advice or joined my recent two-day SMX Master Class why they shouldn’t freak out when their email campaigns go to the Promotions tab. That’s what will get your email seen and acted on. Mail (a.k.a.

Burn Rate 77

Burn Rate Opt-out Opt-in Ad Frequency 77

DealSignal

SEPTEMBER 14, 2022

The lack of high-quality contact data can adversely impact email marketing campaigns. The Impact of Ineffective B2B Data Marketers quickly become frustrated when email campaigns are dead on arrival due to ineffective B2B data. This results in a lack of engagement, making your campaign dead on arrival.

Deliverability 52

Deliverability B2B Marketing Automation Services Lead Scoring 52

SendX

AUGUST 4, 2021

So, email marketing is nowhere dead, especially blast emails, as 87% of marketers have used emails to distribute their content in 2020. If you also have a plan to blast emails in 2021 to boost your users' experience, content reach, and revenue, don't simply dive into the email marketing pool.

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Blast Campaigns Email Marketing Tips Planning 195

SendX

FEBRUARY 22, 2019

So here, we share our in-depth feedback and comments on using the top alternatives to MailChimp: SendX Campaign Monitor ActiveCampaign AWeber ConvertKit Constant Contact Drip Our team went deep into MailChimp, and realised that in a lot of cases, it isn’t the right fit for a lot of businesses. And that’s precisely why we created SendX.

Marketing Automation Services 192

Marketing Automation Services Work Management Paid Search Agency Budget Programs 192

Circle Studio

NOVEMBER 2, 2017

And while most A/E/C firms are using email marketing to communicate with clients and prospects, many aren’t necessarily seeing results and could use a boost. Does your A/E/C firm suffer from low open and click-through rates for your email “blasts”? Graduate to marketing automation software. If so, you’re not alone!

Marketing Automation Services 79

Marketing Automation Services Email Marketing Marketing Management Practices 79

Porch Group Media

JANUARY 29, 2019

Email marketing has been around for some time and by now, it’s common knowledge that mass spray and pray email blasts do not generally work. For example, something as simple as a personalized greeting can offer a six-fold increase in transaction rate, but 70% of brands still fail to personalize their emails.

Email Marketing 60

Email Marketing Marketing & Strategy Marketing Strategy Trends 60

SugarCRM

DECEMBER 11, 2013

Email Marketing. Email Designer. Email Personalization. Can Spam Compliance. Email Marketing. Learn Marketing Automation. Coffee at Midnight, Emails at Noon. Four Ways to Screw Up Your Nurture Campaign. You’ve mastered the basics of your new marketing automation software.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Litmus

MAY 3, 2019

In this episode of Delivering , host Jason Rodriguez digs into the history of the email industry—from the first spam message to recent mergers and acquisitions. Welcome to Delivering , a podcast about email marketing and it’s place in the world. The first email was sent in 1971 by Ray Tomlinson.

CAN-SPAM 58

CAN-SPAM Advertising Agencies Acquisitions Paid Search Agency 58

Lake One

JUNE 11, 2020

Focusing your email marketing efforts and curating a select list of people will help with overall performance. Emailing all your leads? Click here to learn how lead scoring can help qualify and convert. With 68% of email campaigns being opened on a mobile device , they probably are. Get Personal.

Startups 52

Startups Email Marketing Marketing Automation Services Lead Scoring 52

SendX

JULY 12, 2021

Nearly 250 billion emails are exchanged every day over the internet. Some get high reads and clicks, while some go in the spam and trash. At the end of this article, you will learn the seven essential tips to consider when reframing the classic email marketing tactics for effective email campaign management.

Email Marketing 195

Email Marketing Marketing Strategy Marketing & Strategy Tips 195

SendX

JULY 13, 2021

Nearly 250 billion emails are exchanged every day over the internet. Some get high reads and clicks, while some go in the spam and trash. But before you plunge into all the strategy, you must know email marketing tactics will benefit your business in the long run. Continue to track the progress, also try sending off-hour emails.

Email Marketing 195

Email Marketing Marketing Strategy Marketing & Strategy Tips 195

markempa

AUGUST 19, 2013

I asked Matt Bailey, President, SiteLogic ; Christopher Donald, CEO and Lead Strategist, Inbox Group ; and Loren McDonald, VP Industry Relations, Silverpop , about comparing “batch and blast” email strategies against some of the more targeted and personalized email approaches. Here are their answers.

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

Adobe Experience Cloud Blog

MAY 15, 2014

Author: Maggie Jones If you’re considering the move to marketing automation – or a switch from your current solution – there are a lot of factors to consider. And as we discuss in our new ebook, Sweeter than Suite Solutions: Choose Your Own Marketing Automation Platform , marketers often pay a high price for choosing stack solutions.

Marketing Automation Services 48

Marketing Automation Services Best Practices Paid Search Agency Thought Leadership 48

Adobe Experience Cloud Blog

JUNE 26, 2014

Many marketing organizations are struggling to differentiate segmentation from personalization ; others are still pushing out batch and blast email campaigns. Once you understand what your customers are looking for, marketing automation can help you both adjust and execute on that understanding.

Relevance 48

Relevance Lead Scoring Lead Ranking Copywriting 48

Hubspot

FEBRUARY 6, 2014

Editor''s note: We''re republishing this Insiders post from November due to the recent news that former Massachusetts Senator Scott Brown rented his email list to a vendor that spammed his email subscribers. 8 Dangers of Buying an Email List. 8 Dangers of Buying an Email List. Shady, right?

Buy 28

Buy Work Management Marketing Management Deliverability 28

SendX

FEBRUARY 25, 2020

Your response rates would show you how effective your email marketing strategy is. In this article, we would be looking at strategies you can use to help you increase email response rates. What Is Email Response Rates? Email response rates are the number of email replies you get back after sending out an email campaign.

Response Rate 196

Response Rate Marketing & Strategy Open Rate CAN-SPAM 196

Webbiquity

JUNE 18, 2019

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. And if you’re a fellow email marketer, I’m sure you know all too well what I mean.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Hubspot

FEBRUARY 3, 2012

In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. In this blog post, we will focus on the top five challenges and suggest some ideas through which you can address these issues.

Email Marketing 28

Email Marketing Marketing Management Top of Funnel Deliverability 28

DealSignal

DECEMBER 27, 2021

Essentially, these B2B emails should have a clear, easy-to-spot call to action to help move prospects further down the buyer’s journey. B2B email marketing is not blasting promotional material to a large number of recipients, hoping that someone responds or becomes a lead. Improving Email Deliverability.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

Martech

MARCH 22, 2022

5 email marketing tactics to acquire more customers, build brands and make more money. 6 best practices every email marketer must follow. How the Email Marketing Periodic Table can optimize email. Resources for learning more about email marketing. A snapshot of today’s email marketing landscape.

Email Marketing 121

Email Marketing Planning Work Management Marketing Management 121

ANNUITAS

JUNE 2, 2015

I recently had a conversation with a budding marketer about my experience with a leading marketing automation platform, and when discussing its robust capabilities was asked, “So, will this program create infographics for us to send out?” It can be, though it’s important to keep in mind that with great power comes great responsibility.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

Predictive Response

NOVEMBER 7, 2022

of all emails either go to spam or remain undelivered. If this is your first time hearing this term, keep this in mind: the best email campaigns will not be successful without following a deliverability process and having the best practices in place. Email Delivery. Your Brand Reputation Will Suffer.

Deliverability 97

Deliverability CAN-SPAM Blast Campaigns Email Marketing 97

Salesforce Marketing Cloud

FEBRUARY 19, 2024

This closeness can lead to increased customer loyalty , but it can also amp up increased customer expectations. That’s where email marketing for small business really comes into play. See how the right technology can pay off for your small business. Table of contents Why is email marketing essential for small businesses?

Small Business Marketing 113

Small Business Marketing Email Marketing Planning Business 113

Hubspot

DECEMBER 4, 2012

You can catch 8 of them in this blog post, and be sure to download the full guide if you're curious about what the other 12 will mean for your marketing in 2013. In fact, email will continue to be an important part of the marketing mix. Prediction: Inbound, Not Automation, Becomes Priority. Now let's get to it, marketers!

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Outgrow

JANUARY 5, 2022

It’s is more like email blasting but definitely not a part of spamming. Electronic direct mail is definitely a new marketing strategy to most of us and digging our hands into this will definitely complement our traditional email marketing strategies. EDM campaign is more like an email campaign blast.

Autoresponders 52

Autoresponders Blast Campaigns Outgrow Marketing & Strategy 52

Sharpspring

SEPTEMBER 29, 2021

Your leads are already inundated with messages, so to capture their interest, your campaigns must go out at the right time. So how can you settle on the sweet spot ? Avoiding Email Overload. Once your email campaigns start gaining traction, it’s tempting to boost the frequency. Or worse, a bunch of spam reports.

Email Marketing 81

Email Marketing Campaigns Work Management CAN-SPAM 81

Scoop.it

NOVEMBER 3, 2022

You can use different tools to facilitate the segmentation strategy. Accordingly, you can then segment the people. You can target this list and encourage them to finish their shopping earlier. Plan a pre-holiday survey so that you can understand your subscribers better. Pause the automation workflows if needed.

Email Marketing 94

Email Marketing Tips Planning Deliverability 94

Single Grain

JULY 28, 2020

But unless you want to manually send out individual emails to your hundreds, thousands or even millions of subscribers, you need to use an email marketing service. With so many popular email marketing tools vying for your business, it can be hard to choose one. Standout Feature: Easy-to-use email designer.

Enterprise Management 90

Enterprise Management Marketing Automation Services Work Management Marketing Management 90

ClearVoice

APRIL 9, 2021

In a drip campaign, you probably spend as much time on the planning and delivery of your messages as you do on crafting your content. Instead of randomly sending your messages out, you create a series of email blasts to bring different parts of your messaging across. ” What's a drip campaign anyway?

Email Marketing 97

Email Marketing Campaigns Planning Autoresponders 97

Optinmonster

FEBRUARY 23, 2024

Do you want to better understand your email unsubscribe rate so you can retain more subscribers? Unsubscribes are a fact of life for email marketers. On the one hand, they give your email list a bit of self-cleaning, which is important for your deliverability, your open rates, and the overall strength of your list.

Tips 64

Tips Opt-out Opt-in Click Rate 64

ConvertKit

AUGUST 30, 2021

She knows first-hand how challenging it can be to produce work you’re proud of while running a business at the same time. Says Barks, “It’s such a hard profession and can be so scary to jump into. But I’m so glad I did—I love that I can go into the woods and paint and call that work. It’s truly amazing what can happen.”.

Spending 82

Spending Business Newsletter eCommerce 82

SnapApp

FEBRUARY 18, 2016

Is there one marketing email you just can’t wait to open? For me, it’s any email from the e-commerce site Huckberry. Every time I see a Huckberry email, I feel like it’s storytime, not spam-time. Email marketing — when done well — rings true to the audience.

Email Marketing 59

Email Marketing Planning Work Management Marketing Management 59