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3 Keys to an Effective Autoresponder Program

The Point

An effective lead follow-up strategy , therefore, is essential to ensuring that you’re getting the most from your investment in demand generation. Here are 3 keys to crafting a successful autoresponder strategy: 1. This article originally appeared as a guest post on Optify’s Lead Generation Software Blog.

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The Best Email Marketing Tools to Increase Sales

Webbiquity

It’s the most widely used tactic, and 59% of B2B marketers say email is their most effective channel in terms of revenue generation. Easy to use, affordable online tools make it easy for marketers to segment their lists, test different messages, automate processes, and track results. Constant Contact. ActiveCampaign.

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13 Proven Marketing Automation Workflow Examples

Optinmonster

Are you looking for marketing automation workflows to save you time and make more money for your business? Automated workflows keep your business running around the clock. Marketing automation also gives your customers a consistent experience which boosts your brand’s reputation. What is a Marketing Automation Workflow?

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5 Ways to Generate More Leads Through Email Marketing

Vision6

That’s why we’re here to help you generate more leads with email marketing so that you have even more chances of converting new customers. Here are 5 different tactics (including examples and ideas) to supercharge your lead generation campaigns. Check out our blog on how to create lead nurturing emails that convert.

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Top 10 marketing automation tools every marketer must have

ClickZ

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

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How to Create an Email Course to Generate More Leads

Optinmonster

Email courses are used to generate leads , so they usually teach a topic related to what you sell. Why Email Courses Work For Lead Generation. Email courses are an effective lead generation strategy for growing your list. You can even reuse old blog posts for your email course. Step 2: Set Up Your Email Course Automation.

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The Basics of Drip Marketing And Why You Need To Setup Lead Nurturing Today

Marketing Insider Group

Drip marketing — sometimes called drip campaigns, automated email campaigns, marketing automation, lifecycle emails, autoresponders and more — is the use of automated sets of emails that are sent on schedule following an event or trigger. Abandoned shopping carts. About 70% of online shopping carts are abandoned.