Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. Social media managers need to keep up with giving every initiative the spotlight on social media, as well as within your employee advocacy program, that it deserves.

Tools 62

Tools Social Media Work Management Content 62

Navigate the Channel

JULY 9, 2023

Build a Basic Structure in Five Easy Pieces Social media is no longer the new technology kid on the block, despite which outfit it wears (TikTok, Instagram, YouTube, et al.), so the concept of a social media content calendar isn’t as foreign as it was in social’s early days. Theme: What is your post about?

Ad Building 65

Ad Building Tips Content Social Media 65

Sprout Social

JULY 1, 2021

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy.

SEO 123

SEO Top of Funnel Buyer Personas B2B 123

ClearVoice

APRIL 11, 2019

A B2B buyer persona represents your ideal client decision-maker. When developing your buyer persona, address all the issues and aspects that may have an impact on how, when, and why the person will buy. Personas are marketing code for “knowing your audience.” Personas are marketing code for “knowing your audience.”

Buyer Personas 75

Buyer Personas Template Enterprise Management Work Management 75

Contently

NOVEMBER 10, 2022

.” Advancing to this level is difficult—like climbing the Mount Everest of marketing analytics difficult—but it gets a lot easier when you start using a platform to keep track of everything in one place: strategy, ideation, planning, creation, distribution, and analytics. Gated content can be analyzed using Docalytics.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Tomorrow People

JUNE 14, 2022

In this article, we’ll focus on the last of the three. Their answers will help you shape an effective persona profile—and give you additional insights about your target audience as well as your competitors. If they have multiple personas, keep in mind their messaging may differ for each segment. How well do they perform overall?

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Binary Demand

JUNE 7, 2023

In this article Overview Defining B2B marketing automation Importance of B2B marketing automation History of B2B marketing automation Functionality of B2B marketing automation Types of marketing automation Marketing automation Vs. It simplifies the retargeting of ad campaigns and sales outreach on social media.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Enterprise Management Work Management 98

Optinmonster

MARCH 21, 2024

In this article, I’ll show you how to collect customer feedback to get the insights and metrics you need to create a flawless user experience. These 7 strategies will help you learn how to convert new leads and first-time buyers into loyal customers. And you can do it all right on your own website!

Marketing Websites 104

Marketing Websites Tips Customer Surveys Customer Satisfaction 104

SocialPilot

FEBRUARY 19, 2024

Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. You can create a blog post, email newsletter, or captions for social media posts or repurpose your content for social media using AI within minutes (if not seconds).

Generation 95

Generation Psychographics Content User-Generated Content 95

accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

PureB2B

MAY 30, 2022

If you don’t have a detailed B2B buyer persona you’re leaving money on the table. Without a detailed persona your sales and marketing team’s time is being wasted on chasing leads that are a bad fit and likely to churn. What is a B2B Buyer Persona? A buyer persona is a semi-fictitious representation of your ideal customer.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles B2B Account Based Marketing 62

PureB2B

MAY 30, 2022

If you don’t have a detailed B2B buyer persona you’re leaving money on the table. Without a detailed persona your sales and marketing team’s time is being wasted on chasing leads that are a bad fit and likely to churn. What is a B2B Buyer Persona? A buyer persona is a semi-fictitious representation of your ideal customer.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles B2B Account Based Marketing 62

Zoominfo

DECEMBER 4, 2019

In today’s candidate-driven landscape, it’s no longer sufficient to go through the motions of a one-size-fits-all recruiting strategy — particularly when it comes to social recruiting. Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ).

High Quality Lead 100

High Quality Lead Outreach Social Media Linkedin 100

ClearVoice

OCTOBER 12, 2021

Below we’ve collected specific strategies to address some of the most common content marketing writing obstacles and weaknesses. Whether they’re freelance or in-house, content marketing writers aren’t always going to find their article topics fascinating. Develop personas and customer journey. Get interested in your topic.

Top of Funnel 126

Top of Funnel Planning Content Marketing Work Management 126

Convince & Convert

JUNE 17, 2013

A useful customer profile (aka a persona ) is akin to a comprehensive how-to guide on reaching your ideal customers. We are going to look at how you can easily create an informative and flexible customer persona template that you can use to paint a clear picture of who exactly is a fit for your product.

Ideal Customer Profiles 167

Ideal Customer Profiles Profiling Work Management Marketing Management 167

ClearVoice

MARCH 10, 2020

On social, you’re not only competing with influencers, you’re also competing with “petfluencers.” Having a content strategy isn’t enough anymore. 1 core content … pause, read that article, then proceed with this one. 3 Ways to apply content strategies to vertical content. million Instagram followers. Skyscraper.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

Optinmonster

APRIL 11, 2024

Do you want to get more email leads from your social media platforms? Want to know how to convert your social media following into potential leads? Social media is a great tool to attract an online following. In this post, I’ll share 9 ways that you can use social media to grow your email list.

Social Media 85

Social Media Media Ideal Customer Profiles Lock-In 85

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership.

Loyalty 163

Loyalty Twitter Branding Brand Identity 163

Vision6

JANUARY 14, 2024

Welcome to the era of AI marketing- the missing link in your marketing strategies. With AI marketing, you can craft personalised campaigns that directly address individual needs, predict future trends to stay ahead of the competition, and automate tasks to free up time to develop creative strategies.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

Binary Demand

APRIL 24, 2023

[ps2id id=’overview’ target=”/]Are you still confused about creating a B2B email marketing strategy? The key to a successful B2B email marketing strategy is to deliver relevant and valuable content that covers the pain points and needs of the users. In this article Overview What is a B2B Email Marketing?

Ideal Customer Profiles 52

Ideal Customer Profiles Email Marketing ROI B2B Marketing 52

ClearVoice

MARCH 9, 2020

Feedback from analytics tools sheds light on where, why and how customers land on your websites or social media feeds. Above all, does your customer journey align with your branding strategy ? How do I use buyer personas to create content for the customer journey? Discover gaps in your sales cycle.

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

Sharpspring

AUGUST 25, 2020

A good email automation app has a designing platform loaded with email templates for marketing team members to customize. If your website does not have designated landing pages based on your company’s top buyer personas, then your site is not optimized. Social Media Automation. Again, no coding is required.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Automation Work Management 62

Hubspot

JULY 19, 2018

30-60-90 Day Plan Template with Examples. Understanding your company’s vision and your team’s existing strategy is crucial for producing high-quality work and actually making an impact. Learning Goals: Study my company’s mission, vision, and overarching strategy. But have patience. Theme: Be a Sponge.

Planning 101

Planning Template Examples High Quality Lead 101

Sharpspring

NOVEMBER 10, 2020

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. Your website, your social media and even your email marketing campaigns need to be readable on a phone.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Adobe Experience Cloud Blog

JANUARY 15, 2020

These testimonials should be posted on your website and used in social media campaigns as well. Engaging customers on social media once they leave your store or buy your product online, to keep your product on their minds and have them come back next time. LinkedIn offers 80% of social media B2B leads , for example.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Marketing Insider Group

AUGUST 18, 2020

Here is a process that will help you put in place closely aligned and conjoined strategies between sales and marketing so that they can work as one, towards one objective – more revenue, faster. There are five simple steps you can incorporate into your content strategy, so that both sales and marketing can maximize the ROI of your content.

Sales Management 290

Sales Management Lead Ranking B2B Sales Top of Funnel 290

Optinmonster

DECEMBER 26, 2022

You need some organic lead generation strategies! In this article, we’ll go over some tried and true organic lead generation techniques that you can start using today. Let’s look at some specific lead generation strategies for bringing in organic leads. 11 Organic Lead Generation Strategies That Really Work.

Organic Leads 83

Organic Leads Traffic Organization Sales Qualified Leads 83

GreenRope

DECEMBER 15, 2021

How to Create an Easy-to-Follow Marketing Strategy. 2022 is just around the corner and if you have not already started planning your marketing strategy for the upcoming year, now is the time. That being said, a roadmap highlighting key goals and strategies can guide your company to overall growth and success in the New Year.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 52

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Marketing Insider Group

AUGUST 7, 2015

With all the hoopla over the past few years regarding digital technologies and social media, it is easy to lose sight of this most basic principle, which has existed for centuries. The impact of digital and social technologies on the nature of buying and selling, however, cannot be understated.

Buy 100

Buy Buyer Personas B2B Digital Marketing Funnels 100

Hubspot

MARCH 26, 2020

If you're trying to generate leads for your business, it doesn't make sense to employ the same lead generation strategies as companies that operate on a global scale. There's a wide variety of lead generation strategies available, including tactics specific to social media platforms and lead generation through paid-per-click (PPC) ads.

Paid Content 97

Paid Content Lead Generation Budget Programs Lead Scoring 97

Binary Demand

JUNE 12, 2023

In this article Overview Defining Email Marketing Automation B2B Email Marketing Automation Benefits Functioning of Email Marketing Automation Using B2B Email Marketing Automation B2B Email Automation Types Conclusion FAQs [ps2id id=’email-marketing-automation’ target=”/]What is Email Marketing Automation?

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

In this article Overview Defining Email Marketing Automation B2B Email Marketing Automation Benefits Functioning of Email Marketing Automation Using B2B Email Marketing Automation B2B Email Automation Types Conclusion FAQs [ps2id id=’email-marketing-automation’ target=”/]What is Email Marketing Automation?

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Give your social presence some personality.

Branding 130

Branding Brand Identity Marketing & Strategy Eye-Tracking 130

Ontraport

APRIL 14, 2021

The Exposure sub-stage is geared towards people who have never heard of your brand before, and it’s all about using organic traffic from social media and article mentions, media placements and backlinks to create brand awareness. The key to making this strategy work lies in the gated content you offer.

Paid Content 105

Paid Content Branding Brand Identity Lead Scoring 105