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Reviews and press coverage still matter for movies

Parse.ly

Earlier this year, we proved that high page views to online articles about movies correlates to box office success. Using Currents, I checked out page view data for articles about three movies that opened last month: Fantastic Beasts: The Crimes of Grindelwald , Bohemian Rhapsody , and Creed II. Accio galleons.

Press 69
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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. What really impresses me is that Techrigy is a serious social media monitoring solution.

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Three steps for B2B marketers to build a personal social media presence

Chris Koch

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. I’m going to attempt to explain it by humbly offering my own initiation into social media as a guide. Social Media B2B. Conversations.

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6 Ways Marketing Content Can Support a Customer Service Team

Hubspot

Identify the latest ebooks, how-to articles, and data sheets your website is offering for download, and highlight the key points across each piece in this recurring email. An internal wiki or intranet for sharing resources with coworkers is the perfect space for a content library. Reporting on Social Media Interaction.

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Sales Enablement Strategy with Alex Simoes

Varicent

Think about it like a traffic jam. You might consider that the traffic is here in this location, so something may have happened here. You may not have considered that there was construction three roads back that led everybody down a specific street and caused everyone to be stuck in traffic at this specific point.

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The 30-60-90 Day Plan: Your Guide for Mastering a New Role [Template + Example]

Hubspot

Read up on our team’s new SEO strategy, editorial process, and traffic goals. Initiative Goals: Run the Facebook Instant Article experiment that my manager recommended me to do. Read every other marketing team’s wiki page to learn about other marketing initiatives and how our entire department works together to grow our business.

Planning 101
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The New LinkedIn SEO Strategy: Collaborative Articles

Single Grain

The new system of “collaborative articles” assembles all the collective expertise of LinkedIn’s most knowledgeable members and presents that wisdom in succinct articles organized on different topics. More specifically, these articles are created through a blend of user-generated content (UGC), artificial intelligence, and SEO.