Sprout Social

OCTOBER 5, 2016

One of the better avenues to help personalize your brand is social media. But effectively humanizing your brand makes you appear more like another friend in a consumer’s social media network, instead of an in-your-face ad. Businesses then use this content on their website or social media networks to promote their brand.

User-Generated Content 111

User-Generated Content Generation Content Social Networks 111

Chris Koch

JUNE 26, 2009

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. I’m going to attempt to explain it by humbly offering my own initiation into social media as a guide. Social Media B2B. Conversations.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Convince & Convert

APRIL 15, 2016

Get referenced in other Wiki pages. Make Your Social Media Profiles Optimized. Your social media presence serves as evidence that your business is an online entity. Moreover, Google Knowledge Graph displays information about your social media profiles when displaying information about your business in the search result.

Google 117

Google Wikipedia Content Wiki 117

Varicent

JANUARY 11, 2018

Think about it like a traffic jam. You might consider that the traffic is here in this location, so something may have happened here. You may not have considered that there was construction three roads back that led everybody down a specific street and caused everyone to be stuck in traffic at this specific point.

Sales Management 75

Sales Management Top of Funnel Marketing & Strategy Wiki 75

Hubspot

JULY 19, 2018

Read up on our team’s new SEO strategy, editorial process, and traffic goals. Read every other marketing team’s wiki page to learn about other marketing initiatives and how our entire department works together to grow our business. Meet with my team’s director to learn about how meeting our goals will help our business grow.

Planning 101

Planning Template Examples High Quality Lead 101

Buzz Marketing for Technology

JUNE 27, 2008

Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. Since then, many new forms of social media have emerged. IBMers should not use these media for covert marketing or public relations.

Guidelines 100

Guidelines Wiki Copyright Ideal Customer Profiles 100

Hubspot

FEBRUARY 23, 2018

An internal wiki or intranet for sharing resources with coworkers is the perfect space for a content library. Reporting on Social Media Interaction. What do social media and community managers have in common with customer success managers? Creating a Content Library on the Intranet. This is a missed opportunity.

Top of Funnel 74

Top of Funnel Work Management Marketing Management Paid Search Agency 74

Hubspot

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. For instance, people may become aware of your brand through PR tactics such as organic social media presence, and then convert into sales from your marketing tactics such as Facebook ads.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

WebMarketCentral

SEPTEMBER 10, 2008

The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). So, here are some tips for using different types of social media sites for SMO. potentially viral, and increasingly searchable.

Social Media 20

Social Media Wiki Optimization Digg 20

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days.

Case Studies 40

Case Studies Case Study Social Media Studies 40

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Wetpaint – Wikipedia isn't the only wiki on the map. No programming knowledge required.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

Buzz Marketing for Technology

JUNE 27, 2008

Each quest in Questler is a mini-blog, where text, links and multi-media files can be put around several types of an informal learning experience be it a query, a discovery, an observation, research, a story or media. Find Great Resources on My Wiki Follow me on Twitter. FEEDJIT Live Traffic Feed. Join My Social Networks.

Education 100

Education Personalization Wiki Social Networks 100

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

WebMarketCentral

MARCH 10, 2009

In "The 4 C's of Social Media," I noted that coming up with a concise definition of social media , like defining "art," is challenging. Another is to look at the different types of websites and tools that comprise the social media landscape. 8 LinkedIn 14 11,246,726 +137.4% 8 Plaxo 1,440 2,629,043 +144.7%

Social Media 20

Social Media PageRank Digg Wikipedia 20

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. On the web today, things change fast. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

WebMarketCentral

JULY 30, 2007

Most Popular Forms of Viral Media Online video is the most popular viral medium for both B2C and B2B use. In addition, these have multiple uses; for example, they can be used effectively at trade shows to attract booth traffic while also pre-qualifying your show leads. social media functionality on a company's website or a microsite.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

Hubspot

FEBRUARY 7, 2017

Increase our traffic! Whether it’s an Excel sheet, Google Doc, Trello board, internal wiki page, or any other tool your team typically uses for internal documentation, make sure there’s room for any and all brainstorming. When you work inside a business, it can feel like all anyone talks about is growth. Revenue growth! Leads goals!

Process 28

Process Ad Building Wiki Landing Pages 28

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How does social media relate to SEO? Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. Why is online reputation management so important?

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

MARCH 24, 2009

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. If you parse that, it matches up pretty closely to the 4 C's model of social media marketing.) In It Came from Facebook! Here's some research on how to do that. technologies." technologies." (If

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

Online Marketing Institute

NOVEMBER 7, 2010

Where it will go, no one knows…but I’ve heard from smarter people than me that content curation is the future (even present) of media. I think this discipline will be absolutely essential to content marketing in the future because of changes in the media landscape. It’s still a needed service, just a bit different from creation.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

WebMarketCentral

FEBRUARY 27, 2008

KickApps A hosted web-based platform that enables webmasters and site owners to create, deploy and manage a branded social media community on any website. It's also one of the most effective sites for driving marketing-related blog traffic. directory, Snitter, Twitter, KickApps, Socialtext, enterprise wiki tool, Ning Marketing 2.0,

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

Adobe Experience Cloud Blog

APRIL 9, 2009

Are they practicing what they preach, and do they share their knowledge about demand generation via a blog, wiki or help-system? However, demand generation systems do not actually help drive more traffic to the website. In my opinion, the first step is to look at the vendor's marketing expertise.

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

Hubspot

SEPTEMBER 13, 2012

For example, you might have analytics for your email marketing over here; social media marketing analytics over there, there. To help you with your goal-setting, download our free calculator for determining your monthly traffic and leads goals. and there; and blog analytics hanging out in an entirely different place.

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Parse.ly

SEPTEMBER 24, 2021

Shareability (Is the content relevant to today’s social media?). Push evergreen content on your social media and through email during content gaps in your calendar. Creating a social media strategy centered on evergreen content that spans all of your social media platforms. Clarity (Is the terminology outdated?).

Wiki 52

Wiki Content Tagging Lead Scoring 52

Hubspot

SEPTEMBER 8, 2011

Aaron Strout joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! He is the author of an upcoming book, Location Based Marketing for Dummies , he runs his own podcast called The Quick-n-Dirty Social Media Podcast on BlogTalk Radio , and he blogs over at his own site.

Rules 28

Rules Campaigns Work Management Marketing Management 28

Single Grain

NOVEMBER 8, 2023

A remarkable surge in traffic growth that resembles a hockey stick graph. He pointed out that the combination of UGC, AI and SEO has produced a significant increase in traffic, skyrocketing from nearly nothing to approximately 1.8 LinkedIn’s Traffic Numbers: A Reality Check While the 1.8 The result?

Linkedin 52

Linkedin SEO Marketing AI Marketing & Strategy 52

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

OCTOBER 17, 2018

Do a full audit that determines your best sources of leads, traffic, and page views. Wistia decided to test this hypothesis by creating a new video that gave a tour of the media page and taught users how to use the Wistia tools. Embed social media posts. Figure out which channels are working for you. Set achievable goals.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Q: You work at a company that supplies electronics assembly equipment.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Scoop.it

MARCH 11, 2021

Native social media content. Here are some of the benefits of this: Keeping traffic to yourself. For example, if you’re marketing agency, you may have topics like marketing strategy, buyer personas, social media planning, influencer marketing, and freelance writing. Infographics. Whitepapers. User-generated content.

Curation 66

Curation Advertising Agencies Press Content 66

Biznology

DECEMBER 31, 2012

SEO is not about trying to get an unfair advantage in Google in order to drive traffic to your pages. The gist of the story is to build a wiki resource for related teams within IBM (PR, social business, and related web teams). White hat SEO is about growing a loyal audience by building useful content for them. Content Strategists.

SEO 80

SEO Wiki Consulting Search Marketing 80

Biznology

JUNE 6, 2010

The upcoming 2010 World Cup in South Africa is being touted by FIFA and Twitter representatives as the event to slash all previous records in social media traffic. Social media was already pervasive back then, but mainly in the form of blogs, wikis, podcasts and video sharing. Image via Wikipedia. by Aaron Kim.

Social Media 80

Social Media Media Wiki Wikipedia 80

ClearVoice

NOVEMBER 27, 2019

I’ve made a career in media, from managing local markets and entertainment guides to national campaigns and contests. Oh, wikis are a pain. I left out wireframes just so wikis could be last.). social, search, paid media). Assets can earn credibility, awareness, traffic, retention, or revenue.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Assign one person to be the social media learner and another the SEO learner. Make sure they capture all lessons and share them.Start a wiki. But there is no such thing.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

Now you have RSS, podcasts, videocasts, blogs, wikis, mashups, widgets the list goes on. Many of the latest technologies and new media tactics are not very expensive and if your marketing team can hit a home run like Blendtec's home run your will get some unbelievable ROI.

Thought Leadership 48

Thought Leadership Buzz BtoB Wiki 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. The Oracle Social Media Participation Policy applies to.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40