Hubspot

MARCH 27, 2018

Last week, one of my colleagues stumbled across a list of marketing influencers and shared it in our team's Slack channel. It didn't take long for someone to comment that barely one-fourth of the experts featured in the article were women. Tiffany is a growth marketing consultant, international speaker, and founder of Flowjo.co.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

markempa

JUNE 14, 2005

Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers. I wrote a post a while back you might want to check out, " Word of Mouth Marketing relies on reputation not branding."

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

markempa

APRIL 3, 2006

I was recently interviewed on the subject for the article " Reaching the Decision Maker " by Scott Bekker, editor in chief of Redmond Channel Partner magazine. The article also features comments from my friends Mac McIntosh and Jill Konrath.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JULY 10, 2006

Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration. The article is based on a recent white paper , as well as research by CSO Insights. The article is based on a recent white paper , as well as research by CSO Insights.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

The Effective Marketer

JANUARY 5, 2009

Anyone can learn how to become more effective as long as they apply themselves to it and marketers are no exception. In 2004 Drucker wrote an article for Harvard Business Review Magazine titled “What makes an effective executive”. Let’s apply them to marketing, shall we? United States License. United States License.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

markempa

APRIL 6, 2006

A new article in BtoB Magazine by Karen J. Bannans article examines how John Costigan Cos. A new article in BtoB Magazine by Karen J. Bannans article examines how John Costigan Cos. Ideas or tips of the day. Short interviews with thought leaders and industry experts. Bannan on podcasts caught my attention.

Lead Generation 120

Lead Generation Generation Leads Lead 120

The Effective Marketer

JANUARY 3, 2009

You could have effective marketing campaigns that drive sales up 100% and win awards and accolades but still have an inneffective marketer at helm. The answer, my dear friends, is a resounding NO ! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

markempa

JULY 11, 2005

Marketers are cleaning their dirty and cracked rearview mirrors rather than look towards what they can do to help their sales team sell. Peter DeLegge wrote an interesting article on the matter called, " The Bottom Line on Marketing Accountability."

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

markempa

JANUARY 18, 2005

was recently interviewed by Selling Power Magazine on the topic of prospecting (sales person generated leads). Jill dispels a sacred cow held by sales (and marketing) which, HOT leads - those leads that say they are immediately ready to buy - are always good things - when in fact they may be your poorest opportunities.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Lead Scoring 120

Convince & Convert

AUGUST 18, 2010

Ironically, an article I wrote on optimizing social media strategy was just published this morning at iMedia Connection — you can read it here: [link]. I had your article on-screen already, prepped for Tweeting later today. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

PR 161

PR Social Media Paid Content Media 161

markempa

MARCH 30, 2007

The goal of a well-developed lead generation strategy, therefore, is to evolve relationships between people through dialogue that positions your marketing effort as a conversation (not a compaign) to identify, initiate and nurture productive selling situations.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Zoominfo

SEPTEMBER 17, 2018

Online Marketing Made Easy. Hosted by Amy Porterfield, Online Marketing Made Easy covers a variety of important marketing topics. Here’s the iTunes rundown: How do I start an online business? Ask Amanda About Marketing. Listen here. Grow my email list to thousands of subscribers? Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Convince & Convert

SEPTEMBER 14, 2010

If you were going to run an ad in a magazine, you would ask about both the psychographics and demographics of the reader so you could target the call to action and message appropriately. That’s the old-school marketing to which I think you refer — and another article we need to write.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

APRIL 15, 2010

But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level. Is Your Company in the Content Marketing Industry? Photography magazines. And good related insight as well in your post — as usual.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

AUGUST 10, 2010

link] [link] David Murray Get your Sieves and Long Toms ready, Influence Mining is the next Gold Rush [link] via @jaybaer [link] Arizona Social Media C&C Blog Post – Why Influence Mining is the Next Gold Rush [link] RT Please [link] Joe Fernandez Hey Jay, Thanks for taking the time to set up this interview and put this article together.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

JUNE 3, 2010

What #BP Can Learn From the Umpire [link] [link] Steve App Absolutely brilliant article via Mr. Jay Baer RT @jaybaer: Truth, or Consequences? RT @sawaob12: brilliant article @jaybaer: Truth, or Consequences? What BP Can Learn From the Umpire. Schatschneider agreed. What BP Can Learn From the Umpire. Im Jay Baer.

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

SEPTEMBER 21, 2010

But, again, it’s worth it, and it doesn’t cost as much as attending a conference on the West coast, paying for a magazine ad, or a TV ad, etc… so, when comparing options, I believe social media is inexpensive. Making that personal connection can be tough…when you’re getting a lot of comments.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

JUNE 11, 2010

And to think I was the one who launched your published writing career when I gave you a chance with your first column way back when for bizAZ magazine. And to think I was the one who launched your published writing career when I gave you a chance with your first column way back when for bizAZ magazine. I expect a dedication.

Webinar Metrics 125

Webinar Metrics Paid Search Agency Social Media PR 125

Convince & Convert

FEBRUARY 23, 2010

– [link] (via @jaybaer) Nice article! link] via @jaybaer [link] Kristen Turley, APR Is Your Social Strategy Proactive or Reactive | Social Media Marketing | Convince & Convert [link] [link] Sara LZ RT @GlassHalfFullPR: Is Your Social Strategy Proactive or Reactive? – [link] (via @jaybaer) Nice article!

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

MARCH 4, 2010

Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month. jaybaer article: [link] [link] Jon Buscall This is great, Jay. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

MARCH 3, 2010

Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable. With customer service & public relations becoming blurred thanks to Social Media, it's a great detriment to ignore the movement. I like it.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Webbiquity

MARCH 8, 2011

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Marketers are now publishers, and almost all content can be optimized for search.

Marketing Budget 100

Marketing Budget Resources Work Management B2B Marketing 100

KoMarketing Associates

JUNE 6, 2017

If your executive leadership is more active on visible marketing channels, they will seem more approachable and open to exposure opportunities, like speaking gigs, interviews, and cited sources in articles. He was outed as an avid big game hunter, killing elephants and other exotic animals for sport.

B2B Marketing 173

B2B Marketing Godaddy Brand Identity Branding 173

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. 7 Old Fashioned Marketing Tips that Set You Apart , June 14, 2010. B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

The Effective Marketer

JULY 5, 2009

The Copywriting Wimp The workshop instructor was Sandra Blum, a renowned copywriter, columnist for Dynamic Graphics magazine , and more recently one of the judges for DMA’s Echo Award. For a nice article about features and benefits, check out Michael Fortin. That in itself is a good indication that the material was above average.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

BuzzSumo

JANUARY 19, 2021

I’ve built a lot of relationships simply by following influencers in the online marketing world on social media and jumping into conversations whenever I can, plus commenting on their blog posts and sharing them with my audience. I’m also very lucky to have a full public relations team at my disposal.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

markempa

MARCH 2, 2007

That means that sales must provide input to marketing (and marketing needs to accept and value the input) on the development of things such as sales collateral, white papers, case studies, articles, advertising, e-mail campaigns, value proposition development etc. as a joint team. Microsoft RSVP.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Convince & Convert

APRIL 26, 2012

I came in as an online marketer search guy to a PR agency, as a contractor that. But, so I had the influence of public relations and the content. You know, my mom doesn’t buy magazine ads, right? In fact, I just read an article a minute ago about some cool new. answer to that. Your brand is competing.

Social Media 135

Social Media Optimization Media Buying Cycle 135

B2B Marketing Zone Posts

JUNE 9, 2010

When parody becomes a corporate PR disaster - grow - Practical Marketing Solutions , May 26, 2010 When does online parody cross a line? Although I love taking a little credit, his recent articles have been full of LinkedIn Goodness. Reading tons of blog articles, while important, takes a lot of time. bpcares&#.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Online Marketing Institute

JANUARY 16, 2013

Buzzstream – BuzzStream is a platform that can be used for SEO link building and public relations. Pixlr is a free online photo editor, and comes in handy if you don’t have Photoshop at your disposal. Visit Authors Website | All Articles From This Author. Marketing Day: January 9, 2013. B2B Marketing.

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

Convince & Convert

MARCH 9, 2010

link] Full [link] [link] Inspired Magazine Are You Taking Social Media Shortcuts? link] [link] Inspired Magazine Are You Taking Social Media Shortcuts? link] RT @leeodden @jaybaer [link] Dayngr Love the article and diggin' your blog! link] [link] HMA Public Relations RT @jaybaer: Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. multitude of online social filters were developed over the last 15 years to address our perennial information overload curse. They are even more important online.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Convince & Convert

JUNE 8, 2010

Named One of Arizona’s Top 25 Restaurants by Arizona Highways Magazine, show this message for a discount on an appetizer.&# Stellar article [link] @jaybaer [link] Robert Granholm The opportunity economy, trending topics help your biz. link] [link] Vince Giorgi RT @jaybaer: Do you hear that? It's the Opportunity Economy.

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Webbiquity

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. Contributor to the Social Media Marketing Magazine – B2B Column. Co-founder and partner at Bonsai Interactive Marketing. Award-winning marketing and social media blogger.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Convince & Convert

AUGUST 25, 2010

Free access to a WSJ article or a free iTunes song I can instantly download will have me (personally) seeing what the SDN offers first, THEN going back to my old stand-by(s). link] [link] Inspired Magazine Is Starbucks the Most Dangerous Competitor to Facebook? link] Meghan Callaghan Great article! just before lunch break.

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? What percentage of Fortune 100 companies are on Twitter?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

SEPTEMBER 20, 2010

For example, there is likely little value to a mother of becoming a fan or follower of the Pampers brand for the sheer sake of brand support – but she might benefit from a Twitter feed offering tips or linking to articles on avoiding diaper rashes or toilet training. link] very interesting article! " I posted before.

Twitter 147

Twitter CRM Business Paid Search Agency 147