KoMarketing Associates

FEBRUARY 5, 2019

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Understanding SERPs is a critical component of the SEO professional’s role. Why Understanding SERPs Is So Important. Traditional SERP Features. Search Result Titles.

SERP 120

SERP Features Top of Funnel Display 120

Marketing Insider Group

AUGUST 28, 2023

Quick Takeaways Master SEO by understanding search engine algorithms, playing the keyword game right, and creating a user-friendly website experience. Find relevant keywords, hunt for fresh content opportunities , and consistently publish high quality content to keep users engaged.

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

Spiralytics

AUGUST 31, 2023

Low-competition keywords play a crucial role in search engine optimization (SEO), as they provide an opportunity to quickly attract organic traffic by ranking on the first page. However, finding these keywords can be a challenging task for many website owners and digital marketers. What are low-competition keywords?

Keywords 62

Keywords Long Tail Marketing Lead Scoring Lead Ranking 62

Marketing Insider Group

AUGUST 15, 2023

Fresh content improves search rankings, increases engagement, establishes trust, optimizes keywords, and earns backlinks. Updating and republishing outdated blog posts with new information and images can increase organic traffic by as much as 106%. But in order to reap the benefits of organic search, first you need to rank on SERPs.

SEO 235

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 235

seo.co

MAY 26, 2021

If you’ve performed any bit of SEO, you already know the importance of ranking for long tail keywords. Long tail keywords help you target a user’s specific needs and have far less competition than short tail keywords. However, highly competitive, general, short tail keywords are equally important. Ankle socks. Tube socks.

Keywords 102

Keywords Long Tail Marketing SEO SERP 102

ClearVoice

SEPTEMBER 13, 2022

Are you interested in connecting your content with people who can benefit from your information? Choosing the right keywords that help you rank higher on Google’s search results is an excellent way to accomplish both goals. How Do You Choose Keywords for Google? How Do You Find Popular Keywords? Keyword Generator.

Lead Scoring 96

Lead Scoring Lead Ranking Keywords Google 96

seo.co

NOVEMBER 22, 2021

The term search volume refers to the number of search queries Google gets for a specific keyword. However, you might be surprised to know that you can drive traffic to your page without targeting high search volume keywords. So why not turn your attention to zero search volume keywords? Moving to Zero Search Volume Keywords.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

Contently

FEBRUARY 14, 2023

Search intent, also known as keyword or user intent, tells a search engine why someone is searching for something. Example: “LinkedIn login” Informational intent: These searchers seek specific information or want to learn more about a particular topic. A search engine tabulates how people interact with data on SERPs.

Intent 217

Intent Optimization Google SERP 217

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Also known as “Position Zero,” the Answer Box provides those searching Google with a snippet of information that’s designed to give them a quick answer to their query.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Marketing Insider Group

JANUARY 8, 2024

Include Context: We provide relevant background information for more accurate content. Use Keywords Wisely: Keywords are strategically used, particularly for SEO-focused content. Idea Generator: Generates creative content ideas and topics, sparking inspiration for new and engaging articles or posts.

Marketing AI 250

Marketing AI Ethics Content User-Generated Content 250

Adobe Experience Cloud Blog

SEPTEMBER 6, 2018

Did I include the target keywords in the text and title frequently enough? SEMrush has analyzed more than 6,000 articles using the SEO Writing Assistant tool to determine the preferences of content gurus. Using Keywords . The optimal number of target keywords recommended for use in articles is 15.

SEO 133

SEO Content Marketing SERP Case Studies 133

The Lead Agency

APRIL 2, 2024

Here, we will delve into the changes in search and offer insights into proven techniques that will elevate your content in the SERPs, strike a chord with your readers and edge you closer to every B2B marketing goal: leads, relationships and sales. What follows is your beacon to navigate the complex waters of B2B SEO blogs.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Contently

FEBRUARY 3, 2022

After a reasonably significant initial investment of time and money in keyword discovery, content creation, and backlink building, a lead generation company’s ongoing costs are then minimal. Target lower-competition, higher-volume keywords. First, find high-volume, low-competition keywords which have the necessary buying intent.

Lead Generation 218

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 218

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Target the Right Keywords Using the right keywords represents a crucial ranking factor.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

Contently

APRIL 12, 2023

When it comes to boosting your organic search visibility, creating content for search engine result pages (or SERPs) is essential. On the other hand, nonprofits will typically use the “Organization” schema, which displays website URLs, phone numbers, addresses, founders, and other key information. The result?

CMS Development 166

CMS Development SERP Click Rate Paid Search Agency 166

Brightedge

NOVEMBER 30, 2021

When it comes to leveraging keywords in SEO, there’s more to it than simply selecting words and plugging them into a webpage. Where previously the authority of a topic could be determined by how many times a keyword was used on a webpage, search engines now consider the context of a keyword (i.e., The 4 Types of Search Intent.

Keywords 52

Keywords Intent Long Tail Marketing SERP 52

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Also known as “Position Zero,” the Answer Box provides those searching Google with a snippet of information that’s designed to give them a quick answer to their query.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Marketing Insider Group

OCTOBER 17, 2023

Understanding your website’s strengths and weaknesses is foundational, with tools like Google Analytics offering insights into traffic-driving keywords and areas for improvement. We like to use tools like Google Analytics to see which keywords are driving traffic to our site. Type in your main keywords and see who pops up.

Analysis 255

Analysis SEO Lead Scoring Lead Ranking 255

accelerate agency

MAY 9, 2020

SERP results are crucial to the online success of any business. That’s why boosting SERP results is a key aim of SEO. If you’re already putting in that hard work, there are some actionable tips that can make a swift difference to your SERP rankings. We’ve drawn together 15 of those quick ways to boost your SERP results below.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Convince & Convert

APRIL 1, 2015

Once upon a time, SEO was synonymous with zeroing in on the right keywords and going crazy with a million iterations and use cases for these keywords all over your site. If you stuffed your site, its meta data, and HTML tags with enough keywords, it was enough to win the battle against Google. Location, Location, Location.

Keywords 167

Keywords Lead Scoring Lead Ranking SERP 167

ClickZ

JUNE 15, 2023

Someone (often a freelancer or an external agency) is tasked to publish a certain number of articles that often have nothing to do with that brand’s value proposition. In this article, I outline the key factors of creating an ecommerce blogging strategy that holds the power to add value to business objectives.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Contently

MARCH 30, 2023

They want a high rank on high-volume search engine results pages (SERPs), but they’re late to the game and don’t have anything unique to say. With expert, on-point content, effective keyword usage, backlinks, clear prose, and distinct headings and subheadings, your content rises to the top of (SERPs). Is it timely?

SEO 198

SEO SERP Content Keywords 198

Marketing Insider Group

OCTOBER 16, 2023

At its core, BuzzSumo is a tool designed to make your content marketing journey smoother and more informed. Just input a keyword, and you’ll see popular articles and posts. Here are some of our favorite features and aspects of Semrush: Keyword research. SERP analyzer. Keyword research. Site audit.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Hubspot

NOVEMBER 5, 2020

It’s working and we’re sharing our preliminary results in this article. At HubSpot, “surround sound” is the name Alex Birkett gave to a content marketing approach that aims to make HubSpot products visible every time someone searches for a product-related keyword (e.g. But visibility in SERP doesn’t stop there.

SERP 83

SERP Marketing Automation Services Work Management Lead Scoring 83

Contently

MARCH 22, 2024

Pick a theme that’s rich with opportunities: Your theme for the month will influence your keyword research and the kind of content you’ll create. Use this information to brainstorm for a blog or other content topics. Once you have a keyword, think about how it relates to your business, and then brainstorm your topic.

SEO 78

SEO De-duplication Lead Scoring Lead Ranking 78

ClearVoice

JULY 5, 2022

Often, marketers will focus on two different things when generating ideas: topics and keywords. What’s the difference between topics and keywords? Keywords, by contrast, are the search terms you enter into a search engine like Google. Are topics or keywords more important for SEO?

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52

DivvyHQ

JULY 23, 2019

Keywords are foundational when it comes to getting your website to a high ranking position on Google. Without proper and strategic keyword mapping / targeting, your search campaigns will never gain any ground. As the foundation of SEO , keywords can make or break your efforts to build traffic to your site. Why is this important?

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66

Convince & Convert

DECEMBER 24, 2015

Once upon a time, SEO was synonymous with zeroing in on the right keywords and going crazy with a million iterations and use cases for these keywords all over your site. If you stuffed your site, its meta data, and HTML tags with enough keywords, it was enough to win the battle against Google. Location Is Everything.

Keywords 102

Keywords Optimization Lead Scoring Lead Ranking 102

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). If you’re wondering how to make this happen, this article is exactly what you need.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Go Beyond SEO

APRIL 23, 2024

In this article, we will explore the key strategies that can help you maximize your reach and attract potential customers who are in need of pest control services. Consider utilizing pay-per-click (PPC) advertising to target specific keywords and geographical areas.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

ClearVoice

DECEMBER 7, 2020

Did you know that people actually used to hide keywords in their website’s background? Informational. Let’s say you’ve got a local pet store client asking you for an optimized article on how to choose the best harness for your dog. Sharpen your keyword knowledge and usage skills. Context > keywords.

SEO 108

SEO SERP Content Keywords 108

Hubspot

OCTOBER 13, 2020

You have to be everywhere that matters — in recommended lists, comparison articles, review websites, etc. — In this article, I’ll take you through how HubSpot uses surround sound to track and improve its products’ visibility and awareness. Define your product-exploration keywords. so your brand stays top of mind.

SERP 67

SERP Lead Scoring Lead Ranking Enterprise Management 67

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. We already rank in many lists like “best appointment setting companies.”

Top of Funnel 119

Top of Funnel SEO B2B Paid Search Agency 119

Conductor

AUGUST 12, 2021

In this article, you will learn everything you need to know about what meta descriptions are, how long they should be (accounting for various platforms and devices) and most importantly, how to write them so that your content is enticing and competitive. It’s worth noting that meta descriptions are often confused with SERP snippets.

SEO 122

SEO Optimization SERP Mobile Advertising 122

Kevin Indig

OCTOBER 30, 2023

  SERP dynamics.  Watch the   Keywords. View the performance of all the keywords, new and lost keywords, zero-click keywords, along with winners and losers (by impressions, clicks, CTR, and positions). Watch SERP efficiency by countries.    Positions.   Countries.

Brand Identity 106

Brand Identity Branding CTR API 106

Animalz blog

MAY 2, 2023

The time and skill required to research and write a search-optimized article have plummeted to almost zero : a couple of sentences of direction, a handful of copy-pasted examples, and a few clicks in a freemium SaaS product. That’s likely to have a big impact on the competitiveness of most SERPs (search engine results pages).

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Contently

APRIL 4, 2023

completing a lead form on a product demo page, asking for more information on a brand vs. competitor page, etc.) There’s nothing worse than going to a website and realizing the link you clicked on is four years old, and all the information within the article is terribly outdated.

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197