Convince & Convert

MAY 21, 2014

The average Twitter click through rate is 1.64 Your email subscribers are really the life-blood of any inbound marketing strategy. When it comes to social networks, nobody even sees what you post anymore unless it’s in a visual format. Most people use social networks for bite-sized content only.

Social Networks 167

Social Networks Marketing Analytics Tools Click Rate Network Marketing 167

SmartBug Media

MARCH 19, 2020

Make It Social. When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. By subscribing to Vidyard’s blog, you will get articles pertaining to demand generation, marketing communications, small business marketing, and video production.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What’s the key to generating more inbound marketing leads?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

AUGUST 27, 2015

Cold calling costs at least 60% more per lead than other methods, like social selling, per HubSpot, The State of Inbound Marketing. With statistics like this, how can sales leadership not be adopting social-selling techniques as a cure to this malaise of missed opportunities? Ask them a question on Twitter or LinkedIn.

Cold Calling 100

Cold Calling Top of Funnel B2B Thought Leadership Ad brokers 100

Hubspot

JUNE 28, 2010

There have been a bunch of great blog posts about social media throughout the past week, so instead of aggregating articles under the entire umbrella of inbound marketing, I decided to focus solely on social media. 7 Steps to Creating and Cultivating a Brand in Social Media.

Social Media 28

Social Media Inbound Marketing Social Marketing Media 28

MLT Creative

MARCH 16, 2011

Here are some tactics to help create exposure and interest in your site and attract like-minded sites to bounce you an inbound link: Create useful, interesting content – The best way to build inbound links is to create remarkable and relevant content. Do you have more tips for developing inbound links?

Inbound Marketing 40

Inbound Marketing B2B Marketing Advertising Agencies Paid Search Agency 40

Buzz Marketing for Technology

JANUARY 14, 2010

In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Why you need to build your Social Capital?

Ad Building 100

Ad Building Brand Identity Branding Digg 100

MLT Creative

JANUARY 20, 2011

Just in time for 2011, here are 11 uses for Twitter for B2B marketing: Post links to your website, blog, e-newsletter or anything else digital on your Twitter account. Link to articles or anything else that will support what you’re tweeting — show your followers that you’re credible.

Twitter 40

Twitter Advertising Agencies Peer-to-peer Social Media 40

Hubspot

AUGUST 2, 2010

Our top inbound marketing article from this past week focuses on the concept of content sources -- places where you can get ideas to help you write quality blog posts -- as well as different types of sources and how to use them strategically and continuously to create remarkable content. Twitter: Klout Score.

Inbound Marketing 28

Inbound Marketing Peer-to-peer Paid Search Agency Youtube 28

Digital B2B Marketing

JUNE 19, 2012

That was the headline on the first page article when BtoB Magazine landed in my inbox last week. of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. So should B2B organizations shutter their social media efforts or reduce their investments?

Social Media 100

Social Media BtoB Media B2B 100

EveryoneSocial

OCTOBER 17, 2018

Social selling has been around for a few years now, yet many people and companies get confused about this strategy. In order for your organization to become social experts and reap the benefits, we put together this in-depth article on everything your company should know. Social Selling Mechanics. What is Social Selling?

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Exo B2B

OCTOBER 16, 2020

As far as influence is concerned, it is losing speed and/or credibility, at least on social networks where in a toxic and polarized climate, frustrated influencers take up most of the space. Who in the field of marketing and B2B has been able to get out of the social magma while being confined? no false accounts).

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Hubspot

FEBRUARY 6, 2019

Kind of like inbound marketing -- what a coincidence. Below, you'll find 11 places you might not have thought of, but often prove to be excellent marketing venues for finding job openings and the candidates to fill them. American Marketing Association (AMA). Speaking of social networking. Best Job Sites.

Best Practices 52

Best Practices Startups Inbound Marketing Linkedin 52

Hubspot

FEBRUARY 17, 2013

As inbound marketers, we know the potential of targeted advertisements and how effective they can be when positioned correctly. It's essential to marketers to be able to effectively target, deliver, and track the variety of ads we use over all our different networks and marketing assets.

API 28

API Paid Search Agency Twitter Advertising Agencies 28

Exo B2B

JUNE 28, 2017

Content marketing is really at the crux of setting up an inbound marketing strategy with the objective of “attracting” your customer. social networks, blog, e-mail …). 40% of companies use this network to search for a new service or technology. Then, choose the channels you’ll use.

Ad Building 40

Ad Building Broadcasting Ad Frequency Social Networks 40

Hubspot

MARCH 29, 2013

A couple days ago, our friends over at Marketing Pilgrim published a great blog post from Square 2 Marketing 's President and Co-Founder Michael Lieberman called " 10 Ways Inbound Marketing Drives Results This Month.". Michael Lieberman's 10 Ways for Inbound Marketing to Drive Results This Month.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

MARCH 28, 2014

If you’ve been reading HubSpot content for awhile, you know as well as we do that inbound marketing works magic for lead generation. Marketers operating in highly specialized industries often ask us: Can our business benefit from an inbound approach even if we operate in a niche market? Always Be Influencing.

Inbound Marketing 28

Inbound Marketing Marketing Prospects Work Management Marketing Management 28

Buzz Marketing for Technology

NOVEMBER 24, 2010

150 million people use Facebook everyday and access it via mobile (more than the entire Twitter registered user base!) Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos. Now I am not sure it can continue at that pace but I am not 100% sure.

User-Generated Content 100

User-Generated Content Digg Generation Brand Identity 100

Buzz Marketing for Technology

MARCH 9, 2010

But don’t forget one of the most important costs associated with Social Media and that is Content Creation which can be a small incremental cost if you do it right. Social Media done right should help you amplify what you already do as well as listen and engage in those conversations about your brand that you want to take part in.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Attendify

DECEMBER 8, 2019

HubSpot: This inbound marketing platform leader focused on attendee wellness at their Annual INBOUND Conference by providing no-sweat yoga, massages and HIIT workouts. Use your app’s private social network, gamification features and attendee data platform to easily set up and track them.

Conference 36

Conference Social Networks Marketing Proposals Mobile Marketing 36

Hubspot

MAY 2, 2012

The savviest of inbound marketers know that content creation is at the heart of a successful inbound marketing strategy. But if marketers are consistently pumping out tons and tons of content, what you end up with is a cluttered web that will only get more cluttered, right? Well, here's one more for ya!

Twitter 28

Twitter Content Social Networks Inbound Marketing 28

Tony Zambito

MAY 18, 2011

We are also witnessing the phenomenon of buyers in B2B marketplaces becoming more social in their interactions.    This phenomenon is fueled by the advent of social networking technologies that enable buyers to interact with selling businesses and peer buyers.  Related articles.

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

Attendify

DECEMBER 8, 2019

HubSpot: This inbound marketing platform leader focused on attendee wellness at their Annual INBOUND Conference by providing no-sweat yoga, massages and HIIT workouts. Use your app’s private social network, gamification features and attendee data platform to easily set up and track these behaviors.

Conference 49

Conference Marketing Proposals Mobile Marketing Social Networks 49

Exo B2B

JUNE 5, 2018

Blog posts and other articles. A company will therefore be recognized as a “Thought leader” in its market only if it claims to own a unique point of view, shaking the ideas received. Any inbound marketing strategy responds to a process defined in its nature and in time. Customer case studies.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

B2B Marketing Zone Posts

JULY 9, 2009

Tech Buyers Use Collateral for Purchase Decisions - Marketing Interactions , June 22, 2009. Social Network based Caller Routing - Buzz Marketing for Technology , June 17, 2009. Get Back to Work Faster - Marketing Interactions , June 11, 2009. True Social Selling - Modern B2B Marketing , June 9, 2009.

Social Media 40

Social Media Twitter Social Marketing B2B Marketing 40

Stevens & Tate

JULY 23, 2019

According to Linqia, over 68% of marketers recognize Instagram as the most effective social network for an influencer strategy in 2019. Coming in second was Facebook with at 51% with YouTube, Blogs, Pinterest, Twitter, and Snapchat following behind. Similar Article: How To Assess Your Inbound Marketing Plan.

Marketing Strategy 41

Marketing Strategy Marketing & Strategy Planning Social Media 41

Hubspot

DECEMBER 13, 2011

Whether you've been using Twitter for a while or you're just dipping your toe into those whale infested waters, there are several common Twitter mistakes that tons of people are making. Here are five common Twitter mistakes, and how to fix them. On Twitter, you gotta put it all out there. And you don't want that, right?

Twitter 28

Twitter Inbound Marketing Ideal Customer Profiles Network Marketing 28

Contently

APRIL 15, 2016

It was a great reminder why popular social networks are popular in the first place: They’re public, easily accessible, and full of stuff to do. Because as pointless as aimlessly scrolling Twitter may seem, it doesn’t compare to buying clothes for your fake avatar with real money.

Comparison 70

Comparison Storytelling Startups Network Marketing 70

DivvyHQ

MARCH 9, 2017

As a content marketer myself, I know that best practices should regularly be examined and challenged. And with the recent resurgence of external blog platforms like Medium, LinkedIn Pulse, and Facebook’s Instant Articles, it’s clear that third-party options shouldn’t be automatically excluded from your content management strategy.

Marketing Automation Services 41

Marketing Automation Services CMS Development Kentico Advertising Mediums 41

PureB2B

JUNE 29, 2021

In terms of efficacy for specialized enterprises, inbound marketing outperforms digital marketing and is a near-perfect fit. An Overview of Inbound Marketing. Inbound marketing is simply a set of interconnected, strategically planned marketing activities to attract prospective customers to your content or website.

Inbound Marketing 62

Inbound Marketing High Quality Lead Planning Paid Search Agency 62

Hubspot

MARCH 24, 2013

Nowadays, it feels like every social network and online platform has some sort of tool designed for marketers. Whether we know it or not, many of these networks and services are adding business pages, analytics, and even automation into their functionality. For us marketers, this is wonderful news.

Facebook 28

Facebook Lead Scoring Lead Ranking Paid Search Agency 28

Hubspot

MAY 19, 2013

While all these new features are exciting for inbound marketers, we also worry that social media may lose the personal touch it had in its younger years. How will these new social media changes affect how marketers connect with people? Yahoo Partners With Twitter to Further Personalize Homepage, From TechCrunch.

Youtube 28

Youtube Video Marketing Advertising Agencies Mobile Advertising 28

MLT Creative

MAY 25, 2011

Promotion: social media usage, Twitter grader, retweet stats. Here are some tactics to help create exposure and interest in your site, and attract like-minded sites to bounce you an inbound link: Create useful, interesting content – The best way to build inbound links is to create remarkable and relevant content.

Lead Scoring 40

Lead Scoring Lead Ranking Marketing Websites Paid Search Agency 40

Hubspot

MARCH 27, 2018

Last week, one of my colleagues stumbled across a list of marketing influencers and shared it in our team's Slack channel. It didn't take long for someone to comment that barely one-fourth of the experts featured in the article were women. 59 Female Marketing & Growth Influencers To Follow. Ginny Mineo @Ginnymineo.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Chris Koch

JUNE 26, 2009

Use Twitter for monitoring. Another way to monitor the online B2B marketing guild is through Twitter. Twitter is a fantastic tool for learning and sharing, as I explain in this post. Following” is a non-threatening way to build up your network of contacts without having to know any of them.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Hubspot

AUGUST 13, 2014

The amount of patience required is dependent on the level of inbound adoption within any given industry. For example, a bee keeper just getting started with inbound marketing might see results faster than a new marketing agency, since marketing as an industry is highly saturated with content. Bylined Articles.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28