Webbiquity

MARCH 29, 2016

Regardless of the platform or network, B2B social media marketing is most effective for accomplishing three objectives: Building relationships: Particularly on networks like Twitter, Pinterest and Instagram, people will follow your company long before they will give up their email address or pick up the phone to call you.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Single Grain

MAY 24, 2021

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. Back in 2018, Google’s Podcast Product Manager, Zack Reneu-Wedeen , said: “Our team’s mission is to help double the amount of podcast listening in the world over the next couple of years.”.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Sprout Social

OCTOBER 10, 2019

After all, you don’t reach the level of Wendy’s on Twitter totally by accident. An example of a good SMART goal for social media marketing would be something like “We’ll increase our Twitter response rate by 25% by the end of the first quarter.”. Sharing content related to your industry—including keywords and hashtags in your posts.

Social Media 111

Social Media Tips Ad Building Media 111

Convince & Convert

APRIL 19, 2012

Google+ made their profile pictures bigger. Facebook advertising, Twitter advertising, LinkedIn advertising, etc. To me if you look at the mechanics of Facebook ads, Twitter ads, LinkedIn ads, even YouTube ads, the way those ads are bought and trafficked and targeted is fundamentally similar to the way Google AdWords works.

Paid Content 118

Paid Content Advertising Agencies Paid Search Agency Trigger Marketing 118

Vidyard

OCTOBER 27, 2019

Twitter Online Video Distribution: The Most Important Channels Website It’s an established fact that buyers go through nearly 70% of the buying process on their own before ever talking to sales. Just remember, search engines like Google can’t understand what happens within your video. Landing Pages 1.3 Social Video Distribution 2.1

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

This means that if your viewers click and watch a two-minute video, those two minutes will end up making your site content more sticky, and thereby more likely to appear in Google search results. Just remember, search engines like Google can’t understand what happens within your video. Landing Pages 1.3 Social Video Distribution 2.1

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Online Marketing Institute

SEPTEMBER 9, 2018

In this article, I outline compelling reasons why your brand should consider podcasting, how to get started and how to market effectively. Popular podcatchers include, but are not limited to: iTunes, Stitcher Radio, Spotify, Google Play Music, Podcast Addict, CastBox, Pocket Casts, DoggCatcher Podcast Player, Podcast Go and TuneIn Radio.

Marketing Budget 52

Marketing Budget Work Management Ad Frequency Webinar Metrics 52

Hinge Marketing

FEBRUARY 19, 2016

Also, you can even add a link to your blog in your email signature block. The most often used channels for B2B are your company’s LinkedIn, Twitter, Facebook pages. Remember to use hashtags around the subject matter and keywords. Google Display offers a similar method of content promotion that is keyword-based.

Promotion 48

Promotion Content Lead Scoring Lead Ranking 48

Paul Gillin

APRIL 13, 2011

Create a Twitter hashtag and promote it to your colleagues and registrants. Ideally, the hashtag should be unique to the event (#AcmeForum11), but it’s OK to use your organization’s hashtag if your main goal is to build your brand.(#AcmeForums). Ask registrants for a Twitter address and then follow them on Twitter.

Social Media 50

Social Media Promotion Media Landing Pages 50

Hubspot

JULY 3, 2014

Your followers will see the tweet, and so will everyone following the event hashtag -- and people can retweet, favorite, or reply to you. Choose a hashtag and promote it. Make your hashtag short and sweet so people have plenty of characters left to tweet takeaways and quotes -- t hink #USMNT instead of #USMensSoccer.

Template 28

Template Hubspot Social Media Twitter 28

Hubspot

JULY 31, 2012

Are you really making the most of your Google+ presence? As in, are you leveraging Google+ for all its lead gen potential ? The most organic way to use Google+ to generate leads is by posting compelling content updates that include links back to your website. Pause for a moment to think. Share Compelling Content.

Lead Gen 28

Lead Gen Google Optimization Ad Frequency 28

Referral Rock

NOVEMBER 7, 2019

In this article we are going to start with specific strategies and steps that can make your business referrable and drive word of mouth. Knowledge base articles. Manage reputation on Google. Most businesses can be found via a quick Google search. Make sure your company name is your Twitter handle/ Facebook name.

Word of Mouth 55

Word of Mouth Ideal Customer Profiles Paid Content Examples 55

Referral Rock

NOVEMBER 7, 2019

In this article we are going to start with specific strategies and steps that can make your business referrable and drive word of mouth. Knowledge base articles. Manage reputation on Google. Most businesses can be found via a quick Google search. Make sure your company name is your Twitter handle/ Facebook name.

Word of Mouth 40

Word of Mouth Ideal Customer Profiles Paid Content Examples 40

seo.co

DECEMBER 8, 2020

Google Updates. SEO is simply the process of setting up and optimizing your site so that it’s easily found (and favored) by search engines like Google, Yahoo and Bing. Now, search Google for those terms. Google and other search engines take into account (pretty highly) your social media influence. Conclusion.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Single Grain

AUGUST 12, 2022

They’re the websites that Google thinks you’ll find most valuable and relevant , based on the content and what other websites think of them. But how does Google know which sites to list first? You might get some of your readers to share and like it on Facebook or Twitter. One big part of it is off-page SEO.

SEO 136

SEO PageRank Webinar Metrics Marketing & Strategy 136

SnapApp

DECEMBER 14, 2016

It's hard to define what makes "high-quality" content, but Google uses a number of indicators to help decide whether a piece of content is high-quality or not. Social shares and inbound links to the page are strong indicators of quality to Google, as are click-through rate (from organic search) and possibly even bounce rate.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

seo.co

FEBRUARY 14, 2023

Any article that implies, subtly or overtly, that users should keep using your software is a bonus. One article hidden away isn’t good enough; feature search options, forums, and FAQ sections to supplement your work and make it as easy as possible to find a satisfactory answer. Encouraging further use of the software.

Paid Content 97

Paid Content Paid Search Agency Work Management Marketing Management 97

LeadSquared

NOVEMBER 27, 2015

Apart from being more engaging, videos are also easier to rank on Google. This can be done through Google’s free Keyword Planner. Do not overdo it (Google penalizes ‘keyword stuffing’) or let it sound forced (compromising user experience). Add videos. Add a downloadable resource. Use headings & subheadings.

Promotion 52

Promotion Lead Scoring Lead Ranking Ad Exchange 52