Hubspot

MARCH 27, 2018

Last week, one of my colleagues stumbled across a list of marketing influencers and shared it in our team's Slack channel. It didn't take long for someone to comment that barely one-fourth of the experts featured in the article were women. 59 Female Marketing & Growth Influencers To Follow. Christina Rice @CRicePR.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

accelerate agency

SEPTEMBER 21, 2021

The vast majority of startups fail because they lose customers faster than they win new ones. It helps achieve consistent growth CLV helps you monitor your growth and optimize for this, something that’s essential for SaaS startups. Otherwise, your business will start to make a loss (as happens in most startups).

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

The vast majority of startups fail because they lose customers faster than they win new ones. It helps achieve consistent growth CLV helps you monitor your growth and optimize for this, something that’s essential for SaaS startups. Otherwise, your business will start to make a loss (as happens in most startups).

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

The vast majority of startups fail because they lose customers faster than they win new ones. CLV helps you monitor your growth and optimize for this, something that’s essential for SaaS startups. . Otherwise, your business will start to make a loss (as happens in most startups). . Invest in product education channels.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

Conversica

JULY 20, 2022

AI in Marketing: The New Frontier. The article features Conversica CMO, Carl Landers, along with other Marketing leaders in the technology industry, on their perspectives on how marketing AI will positively impact the way Marketers work. The ROI of Marketing AI. Kathryn Morrill.

Marketing AI 98

Marketing AI Work Management Marketing Management Planning 98

accelerate agency

SEPTEMBER 10, 2021

In the following article, we’re going to give you all the details and tricks you need to finetune your SaaS sales game so you can make sure you’re selling your SaaS product in the best way possible. Generating leads. Step one in any sales process is to generate leads. And more traffic to your site equals lead generation.

Enterprise Management 78

Enterprise Management Process Lead Ranking Work Management 78

Golden Spiral

APRIL 1, 2022

HealthTech startups raised a massive $20.2 Funnel imagery permeates marketing. When they begin their search for a new product or service, Google tells us they start with generic search terms, and average 12 online searches before engaging with a specific vendor’s site. Think Beyond the Funnel. The sales cycle has gotten longer.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

accelerate agency

SEPTEMBER 10, 2021

In the following article, we’re going to give you all the details and tricks you need to finetune your SaaS sales game so you can make sure you’re selling your SaaS product in the best way possible. Generating leads. Step one in any sales process is to generate leads. And more traffic to your site equals lead generation.

Enterprise Management 52

Enterprise Management Process Paid Content Lead Ranking 52

Hubspot

MARCH 23, 2015

In fact, like many other entrepreneurs, I begin every day by reading through interesting articles written by growth hackers. But since the term''s become so popular, the number of growth hacking blogs has exploded over the last few years. How Side Projects Saved Our Startup ". The Billion-Dollar Startup Disruption ".

Startups 28

Startups Word of Mouth Work Management Marketing Management 28

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. Unique considerations — Some context behind Sales Hacker’s growth.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

accelerate agency

APRIL 12, 2023

Why do B2B companies need SaaS marketing? It’s a purely digital item, so the marketing strategy focus also has to be on using digital channels in a range of ways, from SaaS email marketing to content marketing. Second, the pricing structure is designed to generate continuous revenue.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

accelerate agency

OCTOBER 21, 2020

Here’s a quick look at what we’ll be covering: What is a SaaS marketing strategy? How is SaaS marketing different? Tried and tested SaaS marketing strategies. Generate more site traffic. Utilise content marketing. Undertake intelligent referral marketing. Generate industry exposure.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

Convert

SEPTEMBER 16, 2022

He calls out lazy marketing. In the age of “demand generation”, optimizers must grasp the nuts and bolts of brand marketing as well. While Simon likes to focus on startups in his content, our experience engaging them shows you can connect the dots to just about any business at any stage that needs optimization.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Lead Liaison

MAY 1, 2018

Growth marketing has commonly been referred to as a strategy that focuses on the entire funnel, as opposed to the top, middle, or bottom. Small to mid-sized businesses and startups need to think out of the box and not expend precious cycles trying to mimic traditional sales and marketing methods.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Lead Liaison

MAY 1, 2018

Growth marketing software has commonly been referred to as a strategy that focuses on the entire funnel, as opposed to the top, middle, or bottom. Small to mid-sized businesses and startups need to think out of the box and not expend precious cycles trying to mimic traditional sales and marketing methods.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

SnapApp

APRIL 4, 2018

How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . 9: Revenue Generated by Marketing. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Atomic Reach

JANUARY 3, 2019

He is a top-rated speaker, podcast host, university lecturer, and article writer. Crestodina is the co-founder and CMO of Orbit Media, an award-winning and socially-conscious digital marketing agency located in Chicago. He has been recognized as a top marketing expert and influencer by Forbes and Entrepreneur respectively.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Single Grain

DECEMBER 8, 2020

As a founder, you have a few challenges when hiring for a marketing role or outsourcing marketing, such as: You can’t hire a full marketing team. You want to generate more leads online. Dive Deeper : * How to Start a Marketing Agency in 2020 (From a 7-Figure Agency CEO). * What to Expect from a T-shaped Marketer.

Marketing Analytics Tools 134

Marketing Analytics Tools Paid Search Agency Advertising Agencies Work Management 134

Content Marketing Institute

DECEMBER 21, 2018

The authors characterize two marketplace types: Red oceans are traditional, highly competitive markets. They are usually no-growth markets filled with hungry businesses competing primarily on price. It would also make a logical companion to any of the books in the mini review later in this article.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

MKT1

DECEMBER 12, 2023

The goal is teach you how to run campaigns that drive meaningful—or even step-change—growth. This is part 3 of 3 of my growth marketing strategy series. Reading the first two newsletters first will be helpful, but here’s a quick summary: Part 1: How to build your growth marketing strategy.

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

Optinmonster

FEBRUARY 27, 2024

That makes Reddit one of the best growth marketing tools to find and talk to your target audience for free. For instance, you can promote an email course to people reading an article on how to create an email marketing strategy. Sign-up forms are still an excellent and reliable lead generation tool.

Marketing Automation Services 85

Marketing Automation Services Budget Programs Tools Work Management 85

Hubspot

AUGUST 21, 2023

Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions. This guide can be used for startups, B2B businesses, and virtually any new venture you plan on launching.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Zoominfo

SEPTEMBER 17, 2018

Brought to you by a team of experts from SiteVisibility and other leading digital agencies, this podcast is a series of insider tips and practical advice on how to get the best digital marketing results. This podcast shares the latest tools, techniques, and strategies to help you generate online leads, sales, and build engagement.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

accelerate agency

FEBRUARY 12, 2023

How well do articles or posts answer reader intent? Does every article on your blog feature author bylines? It’s from that kind of traffic that you can then generate more leads and conversions. In 2021, the market was worth roughly 146 billion dollars, but this year, it’s expected to reach 195 billion dollars.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Unbounce

MAY 1, 2019

Software-as-a-Service (SaaS) marketers are among the world’s most talented. And when you’re a funded startup with investor pressure, as many are, this need to grow and sustain velocity can be yet more acute. Marketing your software has always been a challenge, but this overcrowding makes it all the more difficult.

Marketing Budget 111

Marketing Budget Lead Nurturing PPC Lead Ranking 111

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

nDash

DECEMBER 2, 2020

I have now commenced my own freelance writing business and been receiving ghostwriting and copywriting jobs in addition to blogs, articles and website content for a variety of different companies. I leverage growth marketing strategies to rapidly grow online presence. Area of expertise: Roofing. Maintenance services.

Marketing Budget 52

Marketing Budget Marketing Budget Creation CMS Development Budget Programs 52

accelerate agency

JANUARY 26, 2023

They’ll be sharing their tactics and best practices for building the next generation of software products. Each SXSW spans numerous tracks, with those confirmed for 2023 including Advertising & Brand Experience, Civic Engagement, Startups, and Workplace Revolution. Wade’, and ‘2050: Digital Identity is a Human Right’.

Conference 52

Conference Work Management Marketing Management Paid Search Agency 52

accelerate agency

JANUARY 26, 2023

They’ll be sharing their tactics and best practices for building the next generation of software products. Each SXSW spans numerous tracks, with those confirmed for 2023 including Advertising & Brand Experience, Civic Engagement, Startups, and Workplace Revolution. Wade’, and ‘2050: Digital Identity is a Human Right’.

Conference 52

Conference Work Management Marketing Management Paid Search Agency 52

Hubspot

NOVEMBER 21, 2018

Generate interest. When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. While you won’t need a sales team, you will need a marketing team to drive traffic and conversions to your site. Generate interest. Create content.

Sales Management 96

Sales Management Paid Content Top of Funnel Lead Ranking 96

Hubspot

SEPTEMBER 4, 2019

It's incredibly difficult to get that kind of endorsement, especially for small businesses or startups. Have you noticed how some articles feature additional resources, either recommended in text or inside a "Read more" section? For instance, let's say you have a new study on email marketing. Go check it out yourself.".

Creativity 101

Creativity Lead Scoring Lead Ranking Domain 101

Single Grain

SEPTEMBER 23, 2020

We’ve deployed marketing for SaaS companies ranging from startups to big brands like Salesforce and SEMrush. Dive Deeper: B2B SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight. Digital sales and marketing company IMPACT used ClickFlow to improve page performance. Reason 2: Build Our Own SaaS Tool.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 98

accelerate agency

FEBRUARY 27, 2023

Why are landing pages best for SaaS lead generation? Why are landing pages best for SaaS lead generation? Channeling all leads to your homepage is one of the cardinal sins of SaaS website design and marketing. So, instead of relying on your homepage, your SaaS company needs to employ tailored landing pages for lead generation.

Work Management 52

Work Management Enterprise Management Paid Content Marketing Management 52

accelerate agency

FEBRUARY 27, 2023

Why are landing pages best for SaaS lead generation? Why are landing pages best for SaaS lead generation? Channeling all leads to your homepage is one of the cardinal sins of SaaS website design and marketing. So, instead of relying on your homepage, your SaaS company needs to employ tailored landing pages for lead generation.

Work Management 52

Work Management Enterprise Management Paid Content Marketing Management 52

Single Grain

JUNE 3, 2021

This is a complete guide to finding and hiring a Director of Marketing for your business. In this article, you’ll learn everything you need to know about: The role of Director of Marketing. Typical duties of a Marketing Director. More than 70% of companies are investing in content marketing.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Ledger Bennett

AUGUST 2, 2020

The CMO is increasingly being held accountable for the sharp end of revenue growth, alongside their peers in sales. The other significant change is businesses (in particular tech) is an increasing focus on the practice of growth marketing.

CMO 52

CMO Peer-to-peer Business Top of Funnel 52