Inbox Insight

NOVEMBER 1, 2021

Our previous article Tech Buyer Insights 2021/22: What are the top challenges driving demand? This article aims to provide clarity on how these insights can be of significant value to B2B marketers in tech as they plan for 2022. How you can apply these leading insights to your content marketing strategy as you plan for 2022.

Work Management 98

Work Management Marketing Management Template Marketing Automation Services 98

Martech

OCTOBER 13, 2023

Performance really matters for advertisers, so any time there are silos between media planning, media buying and measurement, we believe this undermines value creation for all parties involved,” said Jason Kunkel-de Cesero, AdQuick’s vice president, demand and analytics. It’s not that you saw it on TV.

Advertising Agencies 123

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 123

Navigate the Channel

MAY 22, 2023

Nearly 20 years after Mark Zuckerberg brought the world Facebook, most businesses and companies recognize the value of a consistent presence on social media. Even if you understand some of social media’s value to your business, if you plan and create your own social media content, you may struggle with consistency.

Social Media 65

Social Media Planning Tips Media 65

Metadata

AUGUST 14, 2023

Much of that pressure comes from sky-high expectations—but also the lack of tools to effectively and efficiently launch, manage, and optimize paid campaigns. Budget groups in Metadata allow B2B marketers to allocate spend toward specific channels (Facebook, LinkedIn, Google, etc.) I’m looking at you, native ad channels. Enter Metadata.

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Budget Programs Paid Search Agency Optimization Ads 52

Sprout Social

SEPTEMBER 16, 2022

found that YouTube is the second-most popular social platform (behind Facebook). According to our latest index, more than 50% of consumers said they plan to spend more time engaging on YouTube, while significantly fewer marketers (35%) said they were investing there. Check out this article for additional ideas to promote your channel.

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Youtube Video Marketing Mobile Marketing Social Media 109

RebelMouse

MAY 30, 2018

Here's what it entails: A Synergetic Platform : We've created an intuitive process that allows each article to be created as a collective process between team members, influencers, or any contributor to your content experience. No matter how big your content team may be, each article likely starts with a core creator. Stay up to Date.

CMS Development 40

CMS Development Tools Enterprise Management Work Management 40

Martech Advisor

JANUARY 6, 2020

Real estate social media marketing is an essential process for realtors to reach out to their target audience. In this article, we discuss what real estate social media marketing is, advantages of using social media, and six best practices for realtors to follow while using social media to promote their brand and products.

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Social Media Social Marketing Practices Media 110

SmartBug Media

MAY 15, 2020

If you need help creating keywords, tools like Moz’s Keyword Explorer and Google’s Keyword Planner are available. Fortunately, there are low-cost and sometimes free tools available to check those rankings. A few helpful tools that we recommend are SEMRush , MOZ , or Screaming Frog. Check your website for errors.

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Cost Paid Search Agency Planning Work Management 105

SpotMe Blog

MAY 11, 2023

For tactics on how to boost and track HCP engagement , read our latest article. They will also handle the marketing of your medical event, such as developing a website or managing social media campaigns. To find strategies on how to market your medical events, check out our article on omnichannel pharma marketing for events.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Sprout Social

JUNE 17, 2019

Broadly speaking, it ensures that you’re able to maintain and map out the content you’ll be sharing across your social media accounts. Because you’re going to need to create and share multiple types of content — including video, podcasts, selfies, and mobile-friendly articles — a calendar will guide your efforts. Around 69% of U.S.

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Social Media Trends Personalization Brand Identity 111

Martech

JANUARY 3, 2023

In this article, we will explore: CPGs’ reliance on third-party data. On top of that, many of the media measurement approaches (e.g., The solution is a mix of tactics, including first-party audiences activated via walled gardens (Facebook, YouTube, Amazon, Tiktok, etc.). Unfortunately, there is no third-party data panacea.

Lead Ranking 93

Lead Ranking Lead Scoring Work Management Paid Search Agency 93

FMG Suite

JULY 7, 2019

Social media is no longer avoidable. Forty-one percent of adults over 65 are now using Facebook, which is up from just 20 percent in 2012. And sixty-nine percent of adults aged 50-64 are on social media according to the Pew Research Center. . You don’t have to be a social media expert for it to make a difference!

Social Media 60

Social Media Media Marketing & Strategy Curation 60

Go Beyond SEO

AUGUST 19, 2015

This will be the foundation of every campaign in your social media plan. Brainstorming Social Media Campaigns. I recommend going 6 – 12 months out with your social media plan. Quite often your business already has a base for a social media marketing plan. Email signups. New page likes/followers.

Planning 74

Planning Social Media Marketing Plans Social Marketing 74

RebelMouse

AUGUST 20, 2018

Facebook was in the headlines again recently after an executive at the company said CEO Mark Zuckerberg "doesn't care about publishers." A story that Facebook has since. The "Delete Facebook" mantra has also been popular among publishers and influencers, too, following Facebook's data misuse and accompanying.

SEO 48

SEO Facebook Validation Google 48

RebelMouse

SEPTEMBER 12, 2018

Our numbers speak for themselves: One of our media clients, La Verità , has seen, in the past three months, 400% growth on Facebook and 200% growth on Google. Another client of ours, Motherly , in the same period, saw 84% growth on Facebook and 440% growth on Google. Motherly launched on RebelMouse in early April 2018.

CMS Development 43

CMS Development Paid Search Agency Companies Media 43

Bionic

AUGUST 7, 2020

The purpose of this article is to lay out the design of the new system required for advertisers to successfully achieve transformation from savings to value in advertising. For every advertising campaign, the overall budget broken down to bucket-level media plan (e.g. A new breed of technology is required. Placement Data.

Advertisements 97

Advertisements Advertising Budget Programs Cost per Acquisition 97

RebelMouse

MAY 2, 2018

On Facebook, many publishers relied on mediums like native video and Instant Articles to deliver fast content experiences that never left the platform. But in light of Facebook's early 2018 algorithm changes and their information scandal , more users are diversifying away from the platform's News Feed.

CMS Development 41

CMS Development Industry CMS Paid Search Agency Facebook 41

Martech Advisor

OCTOBER 30, 2019

In this article, we discuss Halloween marketing trends and what marketers and retailers can do to improve last-minute sales. National Retail Federation and GroundTruth did a study on Halloween shopping trends to help marketers and retailers with their Halloween Media Planning. Halloween Media Planning Tips.

Planning 47

Planning Trends Marketing Plans Paid Search Agency 47

RebelMouse

JULY 13, 2018

The extra attention on marketers from Google comes at a time when many publishers and brands have grown weary of social platforms like Facebook, Twitter, and Instagram. Still, it's a powerful tool that can help publishers mix up platform dependence and revenue streams even further. Articles Referenced [link] [link] [link] [link].

Work Management 52

Work Management Marketing AI Paid Search Agency Google 52

Brandpoint

MAY 26, 2022

Manufacturing markers also cited social media as a growing industry trend, suggesting the need to form strategic social media plans to help set manufacturing companies apart from their competitors. Whichever forms of video you decide to create, make sure to utilize social media as a tool to get your videos seen by more people.

Paid Search Agency 62

Paid Search Agency Video Marketing Companies Planning 62

Convince & Convert

NOVEMBER 14, 2011

Even though Facebook, Twitter, LinkedIn, and Google are American companies, social media doesn’t begin and end at the shores of the USA. If your company operates multi-nationally, creating and perpetuating a social media presence globally will eventually become a consideration – if it’s not already.

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Social Media Media Social Networks Multi-Channel 151

RebelMouse

SEPTEMBER 26, 2018

Understanding Synonyms When websites and publishers first started strategizing around search results in the early days of search engines, there were a number of ways to slip your article onto page one of the SERP. The algorithm has now advanced enough to recognize the difference. Request a proposal today and let's start working together.

Marketing AI 41

Marketing AI Google CMS Development SERP 41

RDW Group

APRIL 19, 2016

“Our findings contradict the traditional belief that social media is a secondary influencer on purchasing decisions for B2B brands,” said Director of Research and Strategy Heather Wadlinger. Significantly for professionals ages 20-24, 19 percent identify social media as the most important when researching a new tool. .

Purchase 50

Purchase Work Management Marketing Management B2B 50

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Because tools will change. Sessions start October 5. Sessions start October 5. Yahoo, too.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

RebelMouse

NOVEMBER 28, 2018

Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool. Lighthouse is a tool built into the latest version of Google Chrome that helps you determine how well your site is performing, and tells you which pages on your site need improvement. GZERO Media.

CMS Development 60

CMS Development Google Classified Ads Paid Search Agency 60

RebelMouse

NOVEMBER 14, 2018

presidential election and Facebook's data-misuse scandal. This damaging shadow prompted Facebook to launch its so-called "family and friends" algorithm update in January to rebuild trust with its users. Both Facebook and Google debuted features in 2018 to make it easier for publishers to sell subscriptions.

Bundling 40

Bundling Paid Search Agency Cable Advertising Agencies 40

RebelMouse

MAY 25, 2018

2015 also brought about the rise of preloaded pages in the form of Facebook Instant Articles and Google AMP. The search community dubbed 2015 " Mobilegeddon " when Google announced that mobile responsiveness would become a key ranking factor in the algorithm. Now, in 2018, it seems that mobilegeddon is back for more.

CMS Development 48

CMS Development Mobile Marketing SEO Google 48

Customer Experience Matrix

DECEMBER 14, 2009

If social media worked the same way, companies would first buy a monitoring system to track what’s being said, followed by tools to respond to comments made by others. Only later would they initiate conversations and, eventually, provide tools to help their friends spread the word.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Hinge Marketing

OCTOBER 9, 2013

Our research bears this out: management consulting firms lag high-growth companies in their use of techniques such as LinkedIn, Twitter and Facebook, along with other digital marketing techniques such as blogging, search engine optimization, e-newsletters, pay-per-click advertising and use of YouTube. On Twitter or Facebook?

Marketing Management 48

Marketing Management Consulting Social Media Social Marketing 48

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. How much can you afford to spend on the tool? •

Social Media 155

Social Media Media Paid Content Work Management 155

RebelMouse

NOVEMBER 28, 2018

Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool. Lighthouse is a tool built into the latest version of Google Chrome that helps you determine how well your site is performing, and tells you which pages on your site are low performing. In October 2018, publishers.

CMS Development 41

CMS Development Google Paid Search Agency Optimization 41

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Isn't social media about 2-way communication? But, it's not all conversational.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

SEPTEMBER 20, 2010

87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). Put another way, Twitter users are 3 times more likely to follow brands than Facebook users. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

APRIL 28, 2010

Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 14, 2010

We have many good tools at our disposal right now we could be putting to use. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Foremost, we need a way to convert with whom we interact in social media into real prospects. I have seen this part kill a.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. The only thing that’s really certain, is that eventually the online tools will change. I don’t believe Twitter and Facebook will always dominate. Facebook fan pages are email newsletters 2.0

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134