KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year!

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Launch Marketing

OCTOBER 18, 2023

Boosting traffic and generating leads should always be top of mind. Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success. There are several crucial steps to take to ensure your website boosts traffic and lead generation. Drives leads?

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Marketing Insider Group

MARCH 13, 2023

Most Consistent: Oberer Homes Oberer Homes, one of Ohio’s best real-estate companies and semi-custom home builders, takes the cake when it comes to consistency. From: How Televerde Gained Double-Digit Increases in Traffic and Leads with Our Content Marketing Service ] Check out: 6 Most Socially Conscious Companies in Business Today 3.

Marketing Budget 225

Marketing Budget Work Management Marketing Management Marketing Budget Creation 225

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. Yet—what most people don’t understand is the extent to which sales pressure can negatively impact an organization. Recently, we published The Ultimate List of Marketing Podcasts. So, allow us to indulge.

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Generating Quality Leads : Generating high-quality leads is critical for driving business growth.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Marketing Insider Group

JUNE 7, 2021

79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute). It can help you convert leads and win new customers. You can also use content to boost brand awareness and connect with prospects and leads at every stage of the buyer’s journey. Reach Your Ideal Customers.

Content Marketing 339

Content Marketing Planning Marketing Budget Creation Allocation 339

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. In this article, we’re taking a deep dive into what this decline means for the world of content marketing. For example, major publishers like The New York Times and The Guardian have seen a staggering drop of over 60% in social media referrals​​.

Social Media 251

Social Media Social Marketing Media Content Marketing 251

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. Publish original studies. It helped the article attract a lot of shares and backlinks. As shown in this screenshot, the article generated over 6,000 backlinks from 860 domains, including sites like Forbes and Entrepreneur. Guest post by Mitt Ray.

Small Business Marketing 297

Small Business Marketing Tactics Business Peer-to-peer 297

seo.co

JUNE 13, 2022

Do you collect email addresses, but struggle to turn your leads into sales through your email marketing campaign? If so, you need a solid lead nurturing strategy. Most leads won’t convert right away. In fact, at least half of your leads won’t be ready to buy from you right away and will need to be nurtured to become a customer.

Top of Funnel 111

Top of Funnel Lead Nurturing Leads Lead 111

Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. What Is Lead Generation? What Is Demand Generation?

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Hinge Marketing

SEPTEMBER 13, 2023

But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy. However, the effectiveness of webinars largely depends on the approach taken by organizers. I’ll give you an example.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. The ultimate goal is to build customer relationships, establish trust, and drive revenue. Buyer Personas.

B2B Marketing 309

B2B Marketing B2B Buyer Personas Mobile Advertising 309

Marketing Insider Group

APRIL 11, 2023

Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. Connecting with your customers digitally means building trust and establishing a loyal relationship. Distribution.

Marketing Automation Services 320

Marketing Automation Services Marketing Budget Paid Search Agency Service 320

Marketing Insider Group

NOVEMBER 30, 2021

Aside from your headline, your blog introduction is the most important factor in determining whether a user will actually read your article. You know what you’re looking for when you do a Google search, and after just a few sentences you can pretty confidently figure out whether a particular article is going to deliver it.

Custom Publishing 347

Custom Publishing Tactics Search Marketing Lead Scoring 347

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You can find a list of academic journals at Jstor.org.

Stats 283

Stats Advertising Agencies Paid Search Agency Work Management 283

Webbiquity

OCTOBER 1, 2019

However, 55% of content marketing teams are small and often have just one person creating content for an entire organization. Without a solid lead generation strategy, companies don’t have enough raw leads to convert into sales opportunities to meet revenue and growth objectives. Match your lead magnets to blog posts.

Email Marketing 213

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 213

Stevens & Tate

APRIL 24, 2023

While your ultimate goal, when it comes to marketing online, is to increase sales both in the short term and over the long term, increasing sales won’t be possible unless you generate leads. As such, the success of your inbound marketing efforts are going to revolve around your ability to generate new sales leads.

Lead Generation 69

Lead Generation Sales Leads Top of Funnel Generation 69

Only B2B

FEBRUARY 16, 2022

Do you wish to increase your lead generation business in 2022? But, in 2022, what are you going to do better to enhance your B2B lead generation strategies? Conventional lead generation tactics for B2B marketers will not work in 2022. Scroll down to learn about the top B2B lead generating methods to implement in 2022.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Webbiquity

APRIL 5, 2022

Drinkwine, God rest her soul) gets published on otherwise respectable sites, readers suffer from time wasted reading articles that don’t really tell them anything and the mental anguish of plodding through inexcusably dreadful prose. Instead, you need to keep their attention with well-written articles that hit home.

Copywriting 329

Copywriting Marketing Budget Budget Programs B2B Sales 329

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. But what exactly is thought leadership content marketing ? Quick Takeaways.

Thought Leadership 316

Thought Leadership Enterprise Management Work Management Marketing Management 316

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

The Marketing Blender

MARCH 15, 2021

Why Lead Gen Has Been So Difficult Since COVID and What You Can Do Get More Leads. Generating leads with B2B marketing strategies is not low effort. With big events like tradeshows and conferences on hold indefinitely, you may want to know how to handle your marketing in the near future: How will I replace tradeshow leads?

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. Not every piece of content is meant to drive a sale or even generate a lead. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. Gating content for lead generation.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

Oktopost

JULY 15, 2020

A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. Meanwhile, many companies still have a LinkedIn page that’s designed and operated by their HR department, a holdover from the days when a LinkedIn page was more of a recruitment tool than a lead generation channel.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Salesforce Marketing Cloud

JANUARY 23, 2024

Consider the value your most experienced, high-performing agents and field service technicians bring to your organization. They understand your product or service and know how to quickly address common customer issues and questions. They can turn sour customer interactions into positive ones, and are a great mentor for junior staff.

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Martech

FEBRUARY 20, 2024

In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

SmartBug Media

APRIL 7, 2020

Writing blog articles for inbound marketing shouldn’t be scary—if anything, it should be fun to write about your business. And with practice, marketers and other employees in your organization who might not consider themselves good writers can turn into competent, interesting journalists.

Tips 66

Tips Terms and Conditions Inbound Marketing Rules 66

Go Beyond SEO

APRIL 16, 2024

Welcome to our article on effective Pest Control Website Design solutions! Your website serves as a virtual storefront, representing your brand and attracting potential customers. It is essential to invest in a well-designed website that not only showcases your services but also drives growth and generates leads.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Martech

FEBRUARY 8, 2024

While this approach can generate traffic, it often fails to convert them into leads and sales. But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. Moreover, it brought us 19 highly qualified leads and 10 conversions to opportunities from it.

Top of Funnel 119

Top of Funnel SEO B2B Paid Search Agency 119

Tiecas

FEBRUARY 14, 2024

By leveraging AI, industrial businesses are streamlining operations and redefining how they engage with their customers. Table of Contents Unlocking AI’s Potential: Top 5 Questions Answered for Improving B2B Marketing for Industrial Companies How Can AI Improve Lead Generation and the Qualifying Processes?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Contently

MARCH 22, 2022

First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. And you make your article longer. Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails.

Top of Funnel 216

Top of Funnel SEO Brand Identity Branding 216

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. This article explores how AI can streamline the process without sacrificing quality or strategy.

Marketing AI 99

Marketing AI SEO Lead Scoring Lead Ranking 99

Contently

NOVEMBER 10, 2022

Contently ‘s industry-leading platform makes end-to-end content marketing easy with the tech, talent, and strategic insights you need to attribute efforts back to revenue. Send requests to your freelance team to get their unique perspective on an idea, then organize those pitches by tag or status.

Lead Ranking 187

Lead Ranking Enterprise Management Lead Scoring Work Management 187

Binary Demand

MAY 4, 2023

[ps2id id=’overview’ target=”/]B2B lead generation is tricky but not impossible today! Marketers use PPC ads, social media, email marketing, and other methods to deliver many leads to their sales team. However, the actual task begins when you have to turn those leads into paying customers.

Lead Ranking 52

Lead Ranking Sales Qualified Leads Lead Scoring Paid Content 52

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Pillar articles are the highest quality posts that drive the majority of our traffic.) Google likes articles that are fresh and new.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

PureB2B

MAY 30, 2022

Let's jump into the article. That's why more and more sales teams are looking to diversify their sales strategies, and invest in new sales and marketing tactics to drive qualified leads to their product or service. Best Strategies to Generate Sales Leads Without Cold Calling. Use Content Marketing to Generate Inbound Leads.

Cold Calling 62

Cold Calling Marketing Budget Sales Leads Sales Qualified Leads 62

Martech

SEPTEMBER 27, 2023

Having worked with many organizations to audit and swap out systems, it comes down to what you want to do with the technology versus the technology itself — which leads me to my next point. However, only 38% of organizations stated this as the compelling reason, closely followed by cost (37%). Get insights into your customers.

Peer-to-peer 115

Peer-to-peer Marketing Automation Services Work Management Custom Publishing 115