Industrial Marketing Today

JUNE 15, 2010

However, I think it is a new and permanent reality of the current economy and have learned to adjust my business model accordingly. The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. Take a quick poll.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Convince & Convert

JULY 20, 2010

It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging. Now, the rules are changing, and noteworthy, quality content is the future of online marketing success.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. All rights reserved.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. See charts below).

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Convince & Convert

FEBRUARY 15, 2010

Isn't social media about 2-way communication? .' ' I still see a huge value for a business to provide personal one-on-one customer service by maintaining a list of client thru e-mail marketing. Great article! a vote for integration) [link] [link] Sumo Group Great article Jay – as always.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Industrial Marketing Today

JUNE 12, 2010

You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). This is not a new problem; business marketers have been debating the pros and cons of publishing prices on their websites for several years now.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Convince & Convert

SEPTEMBER 21, 2010

It is profoundly important for business to realize that social media isn’t a set of tools or “the place to be.&# It is profoundly important for business to realize that social media isn’t a set of tools or “the place to be.&# There is an interesting article about it.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Hubspot

MAY 24, 2010

This challenge is only compounded by the ever-changing nature of the market, in which new applications and opportunities arise daily. Reading tons of blog articles, while important, takes a lot of time. In today's post we collected some great visualizations of social media concepts including monitoring and content distribution.

Social Media 28

Social Media Education Media Budget Programs 28

Industrial Marketing Today

JULY 23, 2010

According to Jill Whalen, CEO of High Rankings , “The solution is for all business owners to insist on SEO right from the start. While the cost of entry for a small business is going to be higher, investment will pay off many times over later on.” Another advantage of using social media is increasing your “likeability quotient.”

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JULY 14, 2010

In his post, Manifesto For The Content Curator: The Next Big Social Media Job Of The Future, he defines a content curator as “someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” Achinta offers his industrial clients marketing for engineers by an engineer. {

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Convince & Convert

AUGUST 10, 2010

The more you can understand about the person on the other end of the phone, the higher the likelihood of a positive business outcome. If they are social media savvy, you can follow up via Twitter direct message. JB : Will these tools ever truly benefit the small business? That’s achievable for most small businesses.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

JULY 28, 2010

for most business travelers, it’s also incredibly helpful. My business today has assembled an array of expertise and networked with people and businesses so I can offer help in all areas of marketing and advertising. Great article Jay! is a critical question on par with “does this room have bed bugs?&#

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. For example, if you have 3 or 4 articles on a related topic, can you now combine them into an eBook with a fresh take?

Planning 60

Planning B2B Marketing Emarketing B2B 60

Convince & Convert

JULY 27, 2010

Indra Gardiner covered social media law in a way that I cannot. Mike Cassidy made me (and a lot of other people) think differently about the intersection of social media strategy , and business objectives. link] Kevyn Faulkenberry Are You Growing Enough Voices – [link] Good article on PitchEngine for releases.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

JULY 26, 2010

Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. But what if you’re a big business with lots of SEO already? Does that drive business to you? Social media has changed the way we communicate. Spread the net.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

JUNE 17, 2010

Indeed, I use Twitter for all of the reasons above (especially to meet new people), but for me and my business, I have two core, measurable goals. For us, it has helped expand our consulting business, which is a real measure. By far and away it has been our best means of getting our story out, and capturing business.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

SEPTEMBER 14, 2010

However — and this came up frequently at the recent Social Media AZ event — in B2B applications, they haven’t been as useful because people still often use a different e-mail address for personal and business use. That’s the old-school marketing to which I think you refer — and another article we need to write.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

SEPTEMBER 20, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Twitter for Business Even Worth the Trouble? link] Private Stock Very interesting article on twitter stats [link] You have to do your research if you want to win.

Social Media 161

Social Media Media Stats Statistics 161

Industrial Marketing Today

SEPTEMBER 27, 2010

Social media and online marketing have forced the traditional salesperson to change his/her tactics like the rest of us but have not made them expendable. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Not so fast! Kerry O’Malley´s last blog.

Social Media 60

Social Media Social Marketing Media Planning 60

Convince & Convert

SEPTEMBER 7, 2010

The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

MAY 12, 2010

Social Media With A Mouse? A lot of people are still saying no to social media. Last night while reading the story, it occurred to me that many small business decision-makers are like Sam- saying no to social media, without even being sure why. link] #SMM [link] Doktor Marketing Would You Try It With a Fox?

Paid Search Agency 122

Paid Search Agency Advertising Agencies CAN-SPAM PR 122

Convince & Convert

MARCH 4, 2010

However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Is anyone out there? Does anyone care? What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

FEBRUARY 23, 2010

Businesses will surely veer between the two given the way their focus shifts. I do think though that every communicative act has to be rooted in some kind of strategy within the business. Businesses need to have the flexibility to switch between modes depending on any situation. – [link] (via @jaybaer) Nice article!

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

JULY 21, 2010

because the plaintiff’s wife learned about her husband’s infidelity directly from the online florist who, despite a privacy policy on its site, sent a card to their home thanking him for his business. Having a privacy policy or a social media policy is not enough. You have to train employees too.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. link] [link] WebPro360 And, it's not just about businesses 'tooting' their own horn.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

APRIL 28, 2010

Imagine you are a business that has a customer database that includes age, income, email address (and probably several other fields). link] Christopher Smith Great article. What an awesome way to make some sense out of the often amazingly confusing behemoth of social media and particularly social networking sites. Good stuff.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

You’re in an industry (photography) and are a business type (small) where a lot of people would say “social media isn’t for me&#. You’re in an industry (photography) and are a business type (small) where a lot of people would say “social media isn’t for me&#. Bravo, man. Keep at it.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

JUNE 3, 2010

What #BP Can Learn From the Umpire [link] [link] Steve App Absolutely brilliant article via Mr. Jay Baer RT @jaybaer: Truth, or Consequences? RT @sawaob12: brilliant article @jaybaer: Truth, or Consequences? " [link] Shady Business PR “@jaybaer: The two words BP should steal from umpire Jim Joyce. Schatschneider agreed.

Social Media 158

Social Media Media PR Webinar Metrics 158

Convince & Convert

MAY 26, 2010

Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. The reviews business will be transformed by geo-location. This article really helps to give the guidance so that SM platforms are not a strategy but the tools. They are stepping stones of what is to come.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Convince & Convert

APRIL 20, 2010

While this is important for a blog like mine, it’s flat-out critical for e-commerce companies, and others that are blogging for business. You might be surprised, says @jaybaer [link] [link] business Does your Blog have a Long Tail? – [link] [link] Susan Beebe Does Your Blog Have a Long Enough Tail?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

SEPTEMBER 21, 2010

Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. RT @kdrewien: RT @smallbiztwit: Social Media Monitoring Tools – How to Pick The Right One [link] [link] socialCRMchick Good post Katie, however what do you think about managing vs. monitoring. That said there are some options.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

JUNE 2, 2010

How many businesses had to redo their in-store print advertising so people would “Like&# them instead of “Become a fan?&# How many businesses had to redo their in-store print advertising so people would “Like&# them instead of “Become a fan?&# and request more friends.

Social Media 135

Social Media Media Curation Webinar Metrics 135

Convince & Convert

APRIL 14, 2010

Tami [link] Tami Hello jay, Great points and not just for Social Media but for doing business in general! Excellent article! link] [link] Verizon Friends The Key to Social Media Success is Just 2 Letters. Excellent article! link] [link] Verizon Friends The Key to Social Media Success is Just 2 Letters.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Convince & Convert

MARCH 3, 2010

Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable. Great insight.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Great for small businesses. found @jaybaer article and am intrigued, to say the least. link] [link] Arekibo Yea!

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 14, 2010

Putting social media in the context of the strategy and business outcomes is absolutely essential to increasing uptake. link] Ben Smith Embracing social media should not mean organizational change, it should change the organization [link] [link] Joey Strawn Spoken like a gentleman and a scholar, Mike. Thanks, Mike!

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

APRIL 15, 2010

But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level. Is Your Company in the Content Marketing Industry? Like I said, "The #Media Is You!" link] Doug Braun A big congrats to you Jay!

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125