Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. On-site SEO refers to changes that you can make within the code of your blog. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Go Beyond SEO

JULY 27, 2018

Post articles that are related to family, child care, or managing stress. However, if you post an article about managing the stress of balancing a career and a family, people will share that. What can you do to engage potential clients on social media?

Budget Programs 60

Budget Programs Work Management Planning Marketing Management 60

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both. That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. I have included my take on each step.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Go Beyond SEO

DECEMBER 20, 2018

The frequent updates and valuable content will improve your search engine optimization, and each blog post is providing content for your social media pages. Those are just the benefits you get from posting each blog. Of course, not all blogging practices will give you the same benefits.

Planning 79

Planning Social Media Marketing & Strategy SEO 79

Go Beyond SEO

AUGUST 3, 2017

We could really dive deep into on-page SEO, but there are plenty of articles that do that already. Plus, we know you’re busy. Lawyer Blogs. Writing a blog can be boring, time consuming, and a waste of time if it isn’t done right, so all the more reason to do it well.

Ideal Customer Profiles 94

Ideal Customer Profiles SEO Social Media Lead Scoring 94

Industrial Marketing Today

SEPTEMBER 29, 2009

This article has actionable tips and advice from people like Seth Godin, Mark Cuban and Michael McLaughlin just to name a few. Click here to read 101 Tips from 50 Small Business Bloggers. As an entrepreneur your days are probably packed with items that need your immediate attention.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Go Beyond SEO

DECEMBER 20, 2018

The frequent updates and valuable content will improve your search engine optimization, and each blog post is providing content for your social media pages. Those are just the benefits you get from posting each blog. Of course, not all blogging practices will give you the same benefits.

Planning 68

Planning Social Media Marketing & Strategy SEO 68

Industrial Marketing Today

SEPTEMBER 3, 2010

How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? What is effective content marketing? Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JUNE 15, 2010

Success story #3: Consultant specializing in accelerating business growth for global companies Redesigned his business website with personal branding and highlighting his expertise using an online article library.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

MAY 11, 2010

A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. I am wondering if it is a result of the age-old disagreement between sales and marketing on the definition of a qualified lead. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. Are those predictions a little premature?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Another great way to showcase your in-house experts and expertise is to add a blog to your main site.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

APRIL 30, 2010

For example, if you have 3 or 4 articles on a related topic, can you now combine them into an eBook with a fresh take? Achinta offers his industrial clients marketing for engineers by an engineer. Change the title, heads and subheads and reword the bullets or key points. This white paper aims to change that perception of them.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 14, 2010

The final piece of the content curation puzzle was an article by Lee Odden of TopRank Online Marketing blog. Jessica Achinta Mitra July 14, 2010 at 4:05 pm Jessica, Thank you for visiting my blog and leaving your thoughtful comment. I’m glad that you found my article helpful.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JULY 9, 2010

Achinta offers his industrial clients marketing for engineers by an engineer. { 2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it!

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JUNE 12, 2010

This is not a new problem; business marketers have been debating the pros and cons of publishing prices on their websites for several years now. I found a series of blog posts on pricing on your website at Dave Jung’s B2B Blog , some of those articles date back to 2006. Why do we need prices on B2B websites?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JULY 20, 2010

That is why the headline “The Creativity Crisis” in a recent article from Newsweek caught my attention. According to the article, the Creativity Quotient (CQ) among American children has been in a steady decline since the early nineties.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

PureB2B

AUGUST 3, 2016

This transparent strategy was evident when Buffer published an article telling their audience that they were experiencing financial trouble and had to layoff some of their team. Maximize the Real Estate Around a Blog Post. You’re showing authenticity by letting them see your human side.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Industrial Marketing Today

JULY 6, 2010

Achinta offers his industrial clients marketing for engineers by an engineer. { Your article with the examples helped me see it clearly. I will visit this blog regularly. Thank you for a very informative post. Achinta Mitra July 9, 2010 at 10:32 am I’m glad you found my post helpful.

Features 60

Features Web 2.0 Planning Work Management 60

Hubspot

MARCH 22, 2012

Yesterday, CNNMoney published an article reporting on a new U.S. Calling all inbound marketers: it'll probably make your stomachs turn a bit, too. In a nutshell, the campaign is a push to encourage small businesses to send more direct mail (AKA junk mail), in an attempt to boost the suffering U.S.

Cost per Lead 28

Cost per Lead Service Inbound Marketing Television marketing 28

Industrial Marketing Today

SEPTEMBER 27, 2010

It allows someone who is on the road to supply the right information to the customer, demonstrate the exact solution via a video, refer them to a blog or tech article with the detailed solutions for their problem and take an order while traveling. &# If nothing else, it makes the mobile sales force much much more productive.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

MAY 14, 2010

Achinta offers his industrial clients marketing for engineers by an engineer. { 4 comments… read them below or add one } Eric Goldman May 17, 2010 at 5:16 pm Achinta; This is a great article with much relevant information in it. Thanks for sharing!

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Hubspot

APRIL 27, 2012

According to MarketingSherpa's Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business' homepage, not a special landing page. Landing pages are the heart and soul of an inbound marketer's lead generation efforts, so why are they still so underutilized?

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

SmartBug Media

NOVEMBER 16, 2022

multimedia, infographics, blog articles, or even stand-alone social media posts ) breathes new life into your content and gives you additional opportunities to engage prospects in the format that best aligns with their stage of the Buyer’s Journey. Some ideas to get started include: Inviting an influencer to write a guest blog article.

Inbound Marketing 105

Inbound Marketing Paid Search Agency B2B Marketing Peer-to-peer 105

SmartBug Media

MARCH 14, 2019

If you regularly publish on your company’s blog, you may already be seeing the benefits of business blogging. Medium was designed to be a platform where anyone could read, share, and exchange ideas on a vast range of topics in the form of “stories,” or blog articles.

Advertising Mediums 58

Advertising Mediums Paid Search Agency Practices Ads 58

Online Marketing Institute

JANUARY 4, 2011

Now, she simply shares the metrics from the team’s blogging and social efforts to show the rest of the company how important their contributions are. July 29, 2010 at 2:43 pm Related Topics: Business To Business blogs 23 Comments » 23 Responses to “Blogs are Becoming the New Front Door for Prospects: Is Yours Open?&#

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Webbiquity

DECEMBER 2, 2014

48% of marketers curate noteworthy content from third-party sources weekly (this post is an example). 62% of companies outsource their content marketing. 118 billion was spend on content marketing last year. 70% of consumers say they prefer getting to know a company via articles rather than ads. Design & Promote ).

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Hubspot

JULY 10, 2018

Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. A disciplined B2B marketer should understand the different dynamics, budgets, and expectations typical of each lead generation channel.

Paid Content 99

Paid Content Lead Ranking Lead Scoring Lead Gen 99

Magisto

OCTOBER 3, 2019

Go ahead and bookmark our digital marketing terms glossary and let this be your guiding light that you can refer to over and over again. While this article does not cover all the terms, these are the main ones. B2C (Business-to-customer) – An adjective to refer to a company that sells its services or products to the public.

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40

Hubspot

MARCH 10, 2016

6) Blogging. An individual or group of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. 7) Business Blogging. Learn more about lead generation here.).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28