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25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. 25 Best Marketing Articles No time to sift through Google SERPs?

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Recession? How to Make the Least Risky Budget Cuts

Vision Edge Marketing

For many, this means greater budget scrutiny, smarter decisions and belt-tightening. . The focus of this article is to provide an approach for making informed budget decisions when so much is at stake. 4 Key Categories to Consider When Making Budget Cuts . Avoid wasting resources pursuing every opportunity.

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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

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How Can Excel Be a Tool for Establishing a Business Budget?

Valasys

Budgeting is a critical aspect that can make or break a company’s success. Creating and managing a budget requires careful planning and a thorough understanding of your finances. Fortunately, modern tools such as Microsoft Excel help establish a business budget. What Is Microsoft Excel?

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CRM Software Selection Guide?

TrustRadius Marketing

It’s surprisingly easy to go through the whole selection process and buy the wrong software (many reviewers have said as much). Customer relationship management ( CRM ) software solution provides small businesses and major enterprises with services to improve workflows. What are the Benefits of Using CRM Software?

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10 Split Testing Tools to Grow Your Optimization Program

Convert

Whether you’re looking for your first split testing tool to use or already running tests and looking to switch to a tool that’s a better fit for your company, we’ve got you covered. In this article, we’re going to look at 10 of the most popular split testing tools out there, as recommended by CRO experts.

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How to Optimize Your B2B Marketing Program During COVID

KoMarketing Associates

What can our clients, and other businesses be doing to optimize their existing digital marketing programs during this time? Use Data to Adjust Budgets. In the SEJ article I referenced above, multiple respondents noted instead of cutting budgets, they simply shifted money to the things they knew were working. Or is there?