Hubspot

DECEMBER 22, 2016

If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic. How else will they find your content and website? URL if possible.

Lead Ranking 36

Lead Ranking Lead Scoring Long Tail Marketing SEO 36

ClearVoice

AUGUST 25, 2022

To inch closer to your content marketing goals, you need a reliable, proven, and repeatable process to uncover content topics your audience craves. Most entrepreneurs and marketers who produce content based solely on what they think their audience needs (and wants) get terrible results. Table of Contents.

Top of Funnel 64

Top of Funnel Tips Tools Planning 64

Optinmonster

APRIL 4, 2024

Download your lead magnet content. First, you need to find out who you want to attract and define the customer avatars or your buyer personas. The more accurately you describe your buyer persona, the more likely that you’ll create high-quality campaigns that resonate with your target audience. Education and income.

eCommerce 72

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 72

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. Thought leadership-based content, commentary on industry news, data-driven analyses, list-style posts. How-to posts are favorited by bloggers and readers alike. How-to posts are favorited by bloggers and readers alike.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

ClearVoice

SEPTEMBER 3, 2020

In 2014 I was in my element when I landed a brand new role as a content manager at a B2B marketing agency. I still remember bragging about my dream job to my family, friends, and peers, declaring with pride: “I’m a content manager!”. What the hell is content?”. Content is being mass-produced. What is content marketing?

Top of Funnel 124

Top of Funnel Work Management Marketing Management Paid Search Agency 124

Webbiquity

AUGUST 9, 2016

Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. It collects data about the content you create, how people interact with that content, and the size and composition of your network.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

KoMarketing Associates

JANUARY 19, 2016

From the stats I’ve come across recently, starting a content marketing program or ramping up content efforts seems to be a common business resolution for 2016. If you’re looking for some ideas of things to include in your content marketing proposal, you’ve come to the right place. Data Gathering and Discovery.

Marketing Proposals 120

Marketing Proposals Content Marketing Planning Budget Programs 120

Hubspot

JANUARY 17, 2014

First, Ferrell and his team had a complete understanding of the persona they were targeting. He could even be seen taking over websites like Huffington Post to write content or anchoring the news as we see in the video above. The PR and blogger media impression was over 4 billion. But it’s our job to feed the frenzy.".

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

BenchmarkONE

MAY 7, 2020

What’s the most important ingredient in a recipe for successful content marketing? . You need a good team to produce good content. . However, your marketing budget is probably not unlimited, and you can’t have a small army working 24/7 to generate content. That’s where effective content marketing tools can help. .

Marketing Automation Services 80

Marketing Automation Services Promotion Budget Programs Marketing Budget Creation 80

Content Marketing Institute

APRIL 25, 2018

Did you know Andy Crestodina spends 150 hours on his annual blogger study? HANDPICKED RELATED CONTENT: Thinking of Creating Original Research? If you tell your story well in a blog post or article, people will want to read more – and they will be more apt to complete your form. Highlight key stats in click-to-tweet format.

Research 98

Research Planning Marketing Analytics Tools Stats 98

BuzzSumo

JANUARY 19, 2021

The benefits of tapping into major influencers and communities is obvious: they help spread your content/brand to a wider audience. Kristi Hines , Freelance Writer and Blogger. I usually keep outreach for content promotion short and sweet by using simple Twitter direct messages. We also know what to focus the content around.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

B2B Marketing Zone Posts

APRIL 5, 2010

Marketing Like the Big Boys—Facebook for Small Business - Content Marketing Today , March 29, 2010 A Quick Guide to Getting Started with Facebook for small business. 12 Mobile Marketing Stats You Need to Know - Junta 42 , March 31, 2010 Some interesting mobile marketing stats. Best of B2B Marketing. March 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

SmartBug Media

MARCH 14, 2019

On top of posting regularly and promoting content on social, there are other strategies to increase your content’s discoverability, including posting on Medium, a publishing platform launched in 2012 by Twitter’s former CEO, Ev Williams. What kind of content would they share on their personal Twitter or send in an email to a colleague?

Advertising Mediums 58

Advertising Mediums Paid Search Agency Practices Ads 58

Hubspot

AUGUST 20, 2020

This is one of the most common blog post formats for business bloggers. Format: List of similar items or content. Another very popular blog post format, the list post (commonly referred to as a "listicle"), is characterized by content organized in a list. 10 Social Media Calendars, Tools, & Templates to Plan Your Content.

Paid Content 101

Paid Content FAQ Thought Leadership Curation 101

Optinmonster

NOVEMBER 13, 2019

Keywords are important for increasing organic traffic because searchers only find content if Google thinks it’s relevant to what they’re searching for. Use the right terms, and your content will be more visible in search engine results pages (SERPs), resulting in more clicks and more organic traffic. How to Use SEMrush.

Keywords 77

Keywords Paid Content Traffic Research 77

Single Grain

FEBRUARY 17, 2022

Here are some SaaS industry stats that are worth considering: The SaaS market share is likely to increase by $99.99 TABLE OF CONTENTS: ↓ What Is a SaaS Marketing Agency? . Single Grain has one of the best SEO and content marketing teams in the industry to improve organic traffic, leads, and conversions. Let's begin!

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 59

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. No matter how you prefer to consume your sales content, we’ve got a little something for everyone. Contents 1. Include CTAs to Relevant Content in the Description 5.2 Tailor Your Video and Your Message to the Buyer Persona 1.

Sales Management 65

Sales Management Top of Funnel Best Practices B2B Thought Leadership 65

B2B Marketing Zone Posts

OCTOBER 5, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How Do You Make Time For All This Content? Will Traditional, Social Media Blend? What I’m about. Want to talk? 3D Icon Set.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Single Grain

SEPTEMBER 10, 2019

Content marketing has been growing exponentially in popularity and there are now over 500 million blogs on the Internet (1.6 As with any great marketing channel, content marketing has become saturated and is less effective in 2019 than it was ten years ago. Try a content writing service like EssayGeeks.

Top of Funnel 112

Top of Funnel Paid Content Content Marketing Tips 112

Hubspot

SEPTEMBER 21, 2012

Creating content is a pain in the puppy. That's coming from someone whose entire job is to create content. If you identify with that overburdened inbound marketer description and are constantly frustrated at your inability to create as much content as you'd like, this is the post for you. Guess where that content came from?

Enterprise Management 28

Enterprise Management Work Management Wiki Long Tail Marketing 28

Hubspot

NOVEMBER 19, 2020

And the number of US bloggers is set to reach 31.7 Beyond revenue, blogs are a great way to raise brand awareness, share engaging articles, and bring in new customers. The blog lacks a content strategy. If so, does your content support that raison d'être? Once your plan is in place, you're ready to craft engaging content.

Blogger 101

Blogger Work Management Marketing Management Statistics 101

Single Grain

SEPTEMBER 11, 2019

This post on pillar content has been updated for 2019 and beyond. It’s no secret that publishing blog posts or articles on your business website is a great way to both build the content needed to enhance your site’s SEO strategy and to connect with your audience on a more personal level. What Is Pillar Content?

Paid Content 111

Paid Content Top of Funnel Lead Ranking Lead Scoring 111

SendX

APRIL 1, 2019

Without proper research and understanding of your audience’s persona, every email you send will look like spam in their inboxes. d. Look for preferences or better prepare a list of your content and ask them to pick what they would like to receive in their mailbox. Pursue an approach that is popularly known as a content upgrade.

Ad Building 164

Ad Building Marketing & Strategy Opt-out Opt-in 164

B2B Marketing Zone Posts

AUGUST 3, 2010

But that’s content for another blog post. Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. The results are paying off in content that truly speaks to the buyer.

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

JUNE 12, 2019

Consumer (B2C) content marketing is often viewed as “sexier” than B2B. After all, it’s easier to infuse content with personality, to tell stories, infuse emotion, and create engagement when promoting consumer brands—isn’t it? Actually, B2B content can be emotive, intriguing, and engaging. It’s read by a person.

Top of Funnel 233

Top of Funnel B2B Thought Leadership Thought Leadership B2B 233

Single Grain

MARCH 27, 2020

This blog post on content ideation has been updated and vastly expanded for 2020! Effective content marketing is a long-term strategy. Companies that enjoy the highest ROI on their content marketing investment typically publish quality content consistently over long periods. 2) Expand Existing Content.

Paid Content 133

Paid Content Paid Search Agency Work Management Keywords 133

Single Grain

FEBRUARY 8, 2023

Pillar posts are the backbone of your content marketing strategy. These types of posts play a crucial role in building a solid content strategy because they drive exceptional ROI and attract backlinks. This article will help you learn how to create compelling pillar posts to increase your organic traffic. Let’s begin!

Traffic 59

Traffic Lead Ranking Lead Scoring Long Tail Marketing 59

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Single Grain

SEPTEMBER 12, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Here are a few inspiring stats about influencer marketing : 70% of teenage YouTube subscribers trust influencer opinions over traditional celebrities. Get A Free Consultation.

Paid Content 101

Paid Content Marketing Budget Brand Identity Branding 101

Single Grain

OCTOBER 16, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Dive Deeper: How to Write Lead Nurturing Content: 7 Proven Tactics. SEO places a premium on high-quality content that's updated regularly. Click here to download your free guide right now!

Business Blogging 73

Business Blogging Linkbait Business Marketing Budget 73

SendX

APRIL 1, 2019

If you’ve been sending out emails that aren’t opened or need to make an email strategy stat, it’s time to do away with old-school game plans and build an email list from scratch. Without proper research and understanding of your audience’s persona, every email you send will look like spam in their inboxes.

Ad Building 30

Ad Building Marketing & Strategy Opt-out Opt-in 30

Hubspot

APRIL 5, 2017

Ansel's new confection really gained steam after a food blogger from Grub Street tried a Cronut and documented the experience. The most important stat that came out of the campaign? Most recently, they launched their first-ever Super Bowl ad featuring nothing but a potato and a clever article about why the ad "failed.".

Viral Marketing 78

Viral Marketing Brand Identity Branding Paid Search Agency 78

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

What Goal is Your Marketing Content Achieving? quot; That advice holds true today for B2B marketing content. Every single content asset you produce must have a goal. Here are the 25 articles that I liked best. If you have any other interesting stats, please add them in the comments and include the source with link.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

FEBRUARY 11, 2013

5) Make it difficult for people to share your content. Write really awesome content that people naturally want to share, but don't optimize that content for social sharing by adding sharing links to landing pages, blog articles, and ebooks to make it even remotely easy for them. Make your content really vague.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28