Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. As the Founder and President of Tiecas, a B2B industrial marketing agency in Houston, TX , I’ve spent the past 35+ years immersed in industrial and manufacturing marketing. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Binary Demand

JULY 21, 2023

[ps2id id=’overview’ target=”/]Today’s B2B organizations largely count on the data it holds to direct themselves for success and seamless operations. By leveraging business data, a B2B data solution company can tailor their strategies, identify target markets, and focus on the most promising leads.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Binary Demand

JUNE 29, 2023

This is where B2B intent data comes into play. But how does intent data in B2B work, and with the help of the right B2B data solutions company , how can businesses leverage it to boost their ROI? In this article, you will discover the untapped potential of this data to take your marketing game to the next level.

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Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

This is where B2B intent data comes into play. But how does intent data in B2B work , and with the help of the right B2B data solutions company , how can businesses leverage it to boost their ROI? In this article, you will discover the untapped potential of this data to take your marketing game to the next level.

Intent Data 52

Intent Data Intent ROI B2B 52

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. B2B companies tend to prefer a product-centric approach – they create their products and then market them to their audience.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

B2B Marketing Directions

FEBRUARY 25, 2024

An article appearing in the current issue of the Harvard Business Review offers a potential solution for this conundrum, at least when it comes to brand advertising. " Schwarz and Turner are both executives at The B2B Institute , a B2B marketing think tank funded by LinkedIn. 45% of the CP campaigns (vs.

Classified Ads 70

Classified Ads Work Management Marketing Management Fulfillment 70

B2B Marketing Directions

JULY 17, 2022

(This month's Research Round-Up is devoted exclusively to the latest B2B content consumption report from NetLine Corporation. Source: NetLine Corporation Over the past two decades, content marketing has become one of the most widely used techniques in B2B marketing. And so does competition for buyer attention and mindshare.

Research 52

Research B2B Purchase Intent Paper 52

Binary Demand

MARCH 26, 2024

[ps2id id=’overview’ target=”/]B2B intent data has become crucial in B2B marketing. But what’s really impressive is the buyer-level intent data, which has skyrocketed by an incredible 13,609.7%. increase since March 2020, signifies a major change in how we perceive B2B intent data.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. 97% of consumers research products and services before making a purchasing decision. For example: Reading specific articles on your website.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Five Ways to Succeed at Intent Marketing. Video ad targeting is a key tactic to leverage the power of intent data.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there? Intent data allows you to identify and target these specific folks, almost in real time.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

SocialPilot

JANUARY 14, 2024

LinkedIn is used by 97% of B2B marketers as part of their content marketing strategy. There are 9 billion content impressions in LinkedIn feeds every week 2 million posts, articles, and videos are published on LinkedIn every day. Only 1 million users have published an article on LinkedIn.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

SalesIntel

DECEMBER 8, 2023

Enter the realm of data enrichment – a transformative practice redefining how businesses perceive, interact with, and convert B2B leads. This article delves into the strategic integration of enriched data, unveiling its pivotal role in not just understanding but actively engaging and converting potential leads.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

SalesIntel

JANUARY 19, 2022

It’s time to freshen up your B2B marketing strategy. Because few companies take the time to intentionally update their B2B marketing strategy. We will lead you through the process of calculating the return on investment (ROI) of your current B2B marketing strategy. ROI-Based B2B Marketing Strategies. How do we know?

Sales Management 97

Sales Management ROI B2B Top of Funnel 97

SmartBug Media

MAY 13, 2022

When potential buyers conduct research, such as website visits, product reviews, or content downloads, they indicate some intent to purchase products or services. For example, if a prospect account searches “what is B2B marketing software,” you can infer that they have relatively low purchase intent.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

6sense

DECEMBER 10, 2021

Customers’ intent data helps in increasing the ability to qualify opportunities, eventually accelerating the sales and marketing process. Leveraging big data, intent-based marketing and sales helps B2B and B2C marketers find audiences that are interested in a particular brand. Optimizing and enhancing customer engagement.

B2B Sales 62

B2B Sales Intent Account Based Marketing Zoominfo 62

B2B Marketing Directions

MAY 7, 2023

(This month's Research Round-Up discusses the latest B2B content consumption report from NetLine Corporation. Source: NetLine Corporation Virtually all B2B companies now use content marketing in some form. The data used for the report was not derived from a survey or interviews, but from actual engagements with B2B content.

Research 52

Research B2B Paper Content 52

The Lead Agency

JULY 21, 2020

Thus, adjusting your business’ practices to ensure they’re suitable for and sufficient in the current climate is imperative – as is reassessing, updating and regularly monitoring the effectiveness of your B2B marketing strategy. But what does this mean for your B2B organisation? The Changing Face of Events.

B2B 83

B2B Business Work Management Marketing Management 83

Only B2B

FEBRUARY 1, 2024

This is where the intent data comes into the picture. Must Read: Advantages of Intent Data in B2B Marketing Intent data refers to information collected during the buyer’s online activity to determine- • Who are the potential customers? Intent data can help identify leads that are 7x more likely to convert.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

SalesIntel

JULY 9, 2021

This guide will help you get started with your first B2B sales playbook. It covers: Why Are B2B Sales Playbooks Crucial? Why B2B Sales Playbooks are Crucial. Read the detailed article. If you wish to learn more, read the complete article explaining how you can streamline these six stages of your sales process.

B2B Sales 52

B2B Sales B2B Sales Qualified Leads Cross-Selling 52

Aberdeen

FEBRUARY 26, 2019

The confluence of the organizations’ tech and data sets will allow Engagio clients to identify B2B buyer intent signals to improve their targeted engagement strategies. The article sagely states, “Following trends without understanding them and making assumptions will lead to failure.”. Snack Intent Data.

Intent Data 40

Intent Data Intent B2B Thought Leadership Purchase Intent 40

Aberdeen

JANUARY 24, 2020

2019 was full of advancement and innovation for the B2B marketing space — from the surge of business podcasts to the rise of AI in predictive analytics, B2B marketing has become more complex and competitive than ever. . Content is ubiquitous and at the core of every successful B2B marketing strategy. Intent Data.

B2B Marketing 83

B2B Marketing Trends Intent Data Paid Search Agency 83

Aberdeen

DECEMBER 17, 2019

Somehow, out of all this, they have to find trusted vendors who can help them make the right purchase decisions. Too often, B2B marketers approach marketing as a “see what sticks” tactic. They simply hope that some of their marketing campaigns will reach potential buyers who are in the market and ready to purchase.

Marketing AI 69

Marketing AI Intent Data Intent Purchase Intent 69

Mereo

APRIL 25, 2024

Big data has long since entered B2B selling operations in full force. In this article, I want to help you identify your revenue operations’ current data-driven decision-making capabilities and help you enter the more-powerful predictive and prescriptive stages. This level of confidence and input in B2B decision-making remains rare.

Marketing AI 41

Marketing AI Lead Ranking Lead Scoring Analysis 41

Inbox Insight

MARCH 13, 2024

This has sparked a growing sophistication in the collection, management and application of intent data to enable marketers to advance their lead prioritization strategies and overcome limitations of first party intent.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

Aberdeen

MARCH 8, 2019

The B2B intent data space headline roundup spans a Forbes column, a marketing conference, and product announcements. This Forbes article suggests using artificial intelligence (AI) and machine learning to identify intent signals and improve segmentation efforts for marketing programs. B2B2MX: Invest in Intent Data.

Marketing AI 40

Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40

Marketing Insider Group

JANUARY 5, 2023

The main goal for Marketing in B2B companies is to generate leads for sales teams and increasingly to deliver direct revenue. Decision-making in the B2B world typically includes many stakeholders. The problem with this is it has no consideration of the purchase intent of the visitor / downloader. Source: [link].

Lead Ranking 275

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 275

DealSignal

MAY 3, 2021

B2B buyer behavior has shifted dramatically to independent, online research. What is B2B intent data? The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? 97% of consumers research products and services before making a purchasing decision. For example: Reading specific articles on your website.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Binary Demand

MARCH 26, 2024

This is where B2B data and intent-based marketing come into play. By using B2B data solutions , marketers can transcend conventional methods and focus on customers actively seeking solutions similar to yours. To fully comprehend its examples, let’s initiate by examining the proficient implementation of intent-based marketing.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Unbounce

APRIL 4, 2019

For instance, if you’re a popular retailer, like Nordstrom, or you fulfill a common need, like plumbing services, people head to Google first to search, research, validate, and then purchase. Consumers searching in Google have high purchase intent. Purchase Intent. Purchase Intent. Demographics.

Paid Content 111

Paid Content Paid Search Agency Ads Purchase Intent 111

Aberdeen

OCTOBER 3, 2019

This week, we’re looking at headlines related to intent data and data-driven marketing from the month of September. The roundup includes articles that cover ABM benchmarks, the push for stronger data strategies, treating B2B marketing more like B2C, challenges for the modern marketer in the B2B industry, and an obsession with intent data.

Account Based Marketing 40

Account Based Marketing Advertising Benchmark Webinar Metrics Intent 40

Aberdeen

DECEMBER 17, 2019

Somehow, out of all this, they have to find trusted vendors who can help them make the right purchase decisions. Too often, B2B marketers approach marketing as a “see what sticks” tactic. They simply hope that some of their marketing campaigns will reach potential buyers who are in the market and ready to purchase.

Marketing AI 52

Marketing AI Intent Data Intent Purchase Intent 52

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. Buyer Intent Data Tools Market Insights. 5 B2B Marketing Predictions for 2020 by Forrester.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Tiecas

APRIL 23, 2024

Gartner’s prediction that 80% of B2B sales interactions will take place in digital channels by 2025 underscores this transformation. SQLs: Exhibit a higher level of purchase intent, often demonstrated by requesting a quote, demo, or direct sales contact. To adapt, manufacturers must embrace inbound marketing as a core strategy.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Aberdeen

FEBRUARY 15, 2019

This week’s roundup of intent data industry news and features spans market updates, using AI in B2B marketing , Google’s proposed foray into determining the intent of search-based web activity, and a sales intelligence industry report. 5 AI Approaches to B2B Marketing. Exploring Search Intent.

Intent Data 40

Intent Data Intent Search Marketing Marketing Management 40

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Don’t Ram Your Way onto the Airwaves.

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Intent Data Forecasting Intent Spending 40