B2B Marketing Traction

MARCH 13, 2015

In another situation, website developers proposed a wide range of costs (thousands) for a simple website update for which my client ended up paying much less. (I I wrote about this in a previous post, Getting Ripped Off on B2B Website Development and SEO? ). Understanding of technology.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

OCTOBER 26, 2012

I’m using it to make a point - the home page of most websites is crammed with everything the owner or management team can think to put on it - and then some, including the kitchen sink! But, when it comes to the home page of your website, less is more. Need help on your website, web content, and especially your home page?

Eye-Tracking 100

Eye-Tracking Sample Studies Marketing Websites 100

B2B Marketing Traction

MARCH 7, 2014

Website and social media technologies are changing so quickly, marketing specialists are emerging to handle different tactics. Your website and Pay Per Click (PPC) ad campaigns need someone who knows Google and other web analytics. You may need someone to create videos for your business.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

OCTOBER 13, 2011

Social media platforms like Twitter, Facebook, LinkedIn, YouTube, websites, SEO (social media optimization), marketing analytic dashboards, lead nurturing systems, customer relationship management (CRM) systems are all technology products that you need to use to be efficient and cost-effectively track results. Photo from Flickr.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

MAY 2, 2014

The reason is the need for CMOs to adopt technology and embrace and implement digital marketing, including social media, analytics of social media tools and data, and social response mechanisms throughout the entire supply chain. I believe that the first step in bridging the gap between CMOs and CIOs is for each to understand the other.

Enterprise Management 100

Enterprise Management Work Management CMO Marketing Management 100

B2B Marketing Traction

FEBRUARY 23, 2015

While eLetters can give you an opportunity to provide snippets of articles with a link to read more on your website, your readers may not want to do the extra work to click through and wait for the article to load. It’s a good idea to survey your email audience to find out what will work best for them.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

JULY 9, 2014

At the time, there were some examples of B2B digital (social media, website, content) marketing, but I had to dig for them. Three years ago I did a Social Media Marketing presentation to a group of CEOs, mostly from B2B companies. I used Timken Steel as an example at the time of good, integrated social media.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

DECEMBER 1, 2011

Register your website and blog with directories. Keep analyzing traffic and keywords with Google Analytics. At least three posts per month. Add video – the more interesting the better. Keep adding content. Engage with others and encourage comments and likes of your site. Post and comment on social media platforms.

Social Media 100

Social Media SEO Media Marketing Analytics Tools 100

B2B Marketing Traction

JULY 31, 2014

Blogging drives traffic to websites and generates leads. As you tweak your blog elements to get more and more engagement and (ultimately) conversions, analytics will play a big role. So, hey, let’s jump in and do this. To succeed in blogging (and in the bigger universe of content marketing), you need a strategy.

Marketing & Strategy 100

Marketing & Strategy B2B Blogger Guidelines 100

B2B Marketing Traction

DECEMBER 15, 2011

Use a website analytics to track downloads and visits. There are new forms of content emerging constantly, and many B2B marketers are new to online content creation. Here are some ideas for how to identify what content you should create. This give you clues as to what media visitors to your site prefer and what topics are most popular.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100