Analytics and Software - B2B Marketing Zone

Best of 2008: Web Analytics

WebMarketCentral

FEBRUARY 10, 2009

Here's a brief review of some of the best posts written recently about web analytics. The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic.

Analytics

Analytics Marketing Analytics Tools Best Practices eCommerce

Salesforce.com's "No Software" Mantra: More Effective Than They Know

WebMarketCentral

JUNE 4, 2006

From its beginnings, Salesforce.com has emphasized its online delivery model with its "No Software" positioning, even snagging 1-800-NO SOFTWARE as its toll-free line. Cerner , a medical software provider, doesn't claim to produce software either, but does display screen shots of its "solutions."

Enterprise Management

Enterprise Management Salesforce.com Marketing Management Software

Marketing Automation Update: Manticore VII Released

WebMarketCentral

NOVEMBER 17, 2009

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. The company's original focus was on web analytics.

Manticore

Manticore Marketing Automation Services Marketing Automation Automation

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Best of 2008 (So Far) - Search Engine Marketing, Part 1

WebMarketCentral

AUGUST 14, 2008

Google Analytics Keyword Sleuth vs Search Query Performance Report by Google Analytics Blog Mark Curtis offers up a detailed comparison of these two helpful PPC keyword research tools. PPC Automation: Robots vs Humans by StraightUpSearch This post makes the case for using a real live PPC manager instead of PPC automation software.

Search Engine Marketing

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

DECEMBER 31, 2009

How can you monitor everything that's being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? Is your social media strategy built on a solid foundation, or is it more like a Hollywood movie set—a pretty facade with nothing behind it?

Social Media

Social Media Social Marketing Burn Rate Web 2.0

Best of 2008: Website Design

WebMarketCentral

MARCH 6, 2009

25 Design Best Practices for Your Small Business Web Site by Search Engine Watch Carrie Hill provides a helpful list of website design tips such as installing analytics software right away, using at least 250 words per page whenever possible, keeping contact forms simple, and using H1-6 tags, bold text and text links strategically for SEO.

Design

Design Marketing Websites Best Practices Microsite

Book Review: Website Optimization

WebMarketCentral

JANUARY 23, 2009

There are still some specialized skills required—it certainly helps to have some background in online marketing, web analytics and HTML coding—though King's clear and concise prose removes a lot of the mystery. King's book makes it possible for any business to improve its online performance. Or at least almost any business.

Optimization

Optimization Marketing Websites PageRank Lead Scoring

Best of 2007: Cool Online Tools

WebMarketCentral

MARCH 3, 2008

Zamzar offers a free online service to convert files with no need to download software. A free trial of the software is available here. File conversion tools Still running Office 2003, but need to convert the new XML-based formats from Office 2007 so you can read and work with them?

Tools

Tools Best Practices Web 2.0 Digg

B2B Marketing Fast Fixes

WebMarketCentral

JULY 14, 2008

Start by looking in your analytics program to identify the top phrases prospects are using to find you. For example, Red Hat software has provided no-registration-required webcasts. If your website is still optimized for the same keywords as 18 months ago (or longer), now is a good time to re-validate your key search phrases.

Enterprise Management

Enterprise Management Work Management Marketing Management B2B Marketing

Best of 2008: Blogging for Business, Part 1

WebMarketCentral

APRIL 27, 2009

How to Use Yahoo Answers for your Social Media Campaign by Primary Affect Vince Blackham explains how to use Yahoo Answers as a source of both inspiration and content for blog posts when you are struggling for fresh ideas. good sense of modesty is helpful, but don’t confuse being modest with being shy."

Best Practices

Best Practices Business Adwords Blogger

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

SEPTEMBER 3, 2009

by Jim's Marketing Blog Though the title may sound spammy, Jim Connolly isn't hawking some bogus "Internet marketing" software here. In Facebook Adding 'Fan' Pages To Public Search Listings , Mark Walsh of MediaPost provides additional detail on this announcement and its implications for marketers.

LEADSExplorer

LEADSExplorer Social Media Optimization Web 2.0

Marketing Sherpa Moment of Fame

WebMarketCentral

FEBRUARY 5, 2007

Here's the original story: The challenge: design a direct marketing program to get the attention of C-level executives and VPs at medium to large software companies for a strategic, high-value service, specifically, outsourced supply chain management from Zomax.

Work Management

Work Management Marketing Management Paid Search Agency Planning

Best of 2008 (So Far) - Cool Web Tools, Part 1

WebMarketCentral

AUGUST 25, 2008

These have been compiled by Gina Trapani , best-selling author of Upgrade Your Life: The Lifehacker Guide to Working Smarter, Faster, Better and Lifehacker: 88 Tech Tricks to Turbocharge Your Day. 4Q - The Best Online Survey For A Website, Yours Free!

Tools

Tools Best Practices RSS PageRank

Best of 2008: Random but Interesting, Part 1

WebMarketCentral

JUNE 30, 2009

But those just getting started with online audio will find a great list of helpful resources here, from free podcasting software ( Audacity ) to guides and tutorials on podcast production, as well as several links to worthy example podcasts. If you're a podcasting pro, you can safely skip this one.

Marketing Budget

Marketing Budget Classified Ads Best Practices Budget Programs

Google and the Parable of the Turkey

WebMarketCentral

JULY 22, 2008

Move over SharePoint, Google's got a challenge on the Enterprise 3 blog states that "With the announcement of Google Sites , Google has unveiled a tool that incorporates email, calendars, excels, documents and presentation software." Consider how much knowledge Google potentially has about its advertisers. Actually, an unprecedented amount.

Google

Google Wikipedia Contingency Planning PPC

12 Steps to Successful SEO

WebMarketCentral

OCTOBER 16, 2008

For example, if you sell call recording software , then a URL like call-recording-software.html is much more likely to get you ranked highly by the search engines than is a URL such as products.html. Review critical website analytics each month such as sources of traffic, top-performing keywords and navigation paths through your site.

SEO

SEO Terms and Conditions Tagging Keywords

Genoo Aims to Shake Up Marketing Automation Space

WebMarketCentral

SEPTEMBER 21, 2009

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process.

Marketing Automation Services

Marketing Automation Services Marketing Automation Microsite Salesforce.com

Best of 2009 (So Far): Cool Web Tools, Part 1

WebMarketCentral

OCTOBER 21, 2009

A sophisticated yet free analytical tool for optimizing your CRM implementation? Social media analytics? CRM Diagnostic Customer relationship management (CRM) systems have become ubiquitous, yet many—perhaps even most—implementations fail to take full advantage of the software's capabilities in one or more areas.

Enterprise Management

Enterprise Management Tools Marketing Management Best Practices

B2B Marketing Zone

WebMarketCentral

Best of 2008: Web Analytics

Salesforce.com's "No Software" Mantra: More Effective Than They Know

Webinars

Trending Sources

Marketing Automation Update: Manticore VII Released

Webinars

Best of 2008 (So Far) - Search Engine Marketing, Part 1

Best of 2009 (So Far): Social Media Marketing, Part 4

Best of 2008: Website Design

Book Review: Website Optimization

Best of 2007: Cool Online Tools

B2B Marketing Fast Fixes

Best of 2008: Blogging for Business, Part 1

Best of 2008: Social Media Optimization, Part 5

Marketing Sherpa Moment of Fame

Best of 2008 (So Far) - Cool Web Tools, Part 1

Best of 2008: Random but Interesting, Part 1

Google and the Parable of the Turkey

12 Steps to Successful SEO

Genoo Aims to Shake Up Marketing Automation Space

Best of 2009 (So Far): Cool Web Tools, Part 1

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