Customer Experience Matrix

MAY 4, 2010

Summary: Two low-cost demand generation systems, Genoo and Act-On Software, have added unusually advanced social marketing features. Act-On Software is another low-cost system, starting at $500 per month. A few weeks back, I wrote about social marketing features from consumer marketing automation vendors.

Act-On 120

Act-On Marketing Management Marketing Automation Services Features 120

Customer Experience Matrix

JANUARY 27, 2021

The drive to build suites clarifies why predictive analytics vendors Bloomreach, RichRelevance, and Gpredictive are such frequent partners: stand-alone predictive tools are missing nearly all the features needed for a full marketing platform, so they have the most to gain from buying a CDP that fills those gaps.

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

Customer Experience Matrix

JUNE 25, 2008

These could all be done by the same system, so it’s less a matter of swapping software as you move through the stages than of making fuller use of the system. Weaknesses in campaign results reporting, external data integration and other analytics are one area of possible concern. General ease of use and customization could be another.

Work Management 120

Work Management Marketing Management Demand Generation Marketing Automation Services 120

Customer Experience Matrix

MAY 2, 2021

The build vs buy debate has existed as long as packaged software itself. That discussion, in turn, usually leads to a recommendation that companies build software which will create unique competitive advantage and otherwise buy when a satisfactory option exists.

Work Management 292

Work Management Marketing Management Buy Ad Building 292

Customer Experience Matrix

JUNE 1, 2007

To give myself a bit of a break without moving too far afield, I decided to research marketing dashboard software. Tags: dashboards analytics tools software selection score cards customer metrics. At least that let me look at some pretty pictures. But at least it’s something new to look at.

Software 120

Software Display Vendors Tagging 120

Customer Experience Matrix

MARCH 9, 2011

. - a “Twitter prospector” that executes automated searches, weeds out spam posts (identified by third-party links within the post), sends the remaining results to an in-box for review, and lets users apply standard templates to create replies. -

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

APRIL 14, 2012

This included a full revamp of its customer interface, a new campaign builder and shopping cart, and new capabilities for Web analytics, lead scoring, and lead source reporting. Lead scoring (nicely executed), Web analytics, and lead source reporting all fill major gaps in the product. Stated so plainly, this doesn’t sound like much.

Lead Scoring 120

Lead Scoring Lead Ranking Analytics Campaigns 120

Customer Experience Matrix

NOVEMBER 8, 2006

I recently heard a senior manager from one of the major Web analytics firms brag in public that specialists in Web analytics had “won” in their competition with general-purpose business intelligence vendors. This struck me as premature, to say the least. Eat or be eaten.) Whatever paths they take, the race is far from over.

Analytics 120

Analytics Banners Vendors Acquisitions 120

Customer Experience Matrix

FEBRUARY 22, 2007

Last week has (at least) three acquisitions of analytics vendors: TouchClarity by Omniture , Decisioneering by Hyperion , and Pilot Software by SAP. What’s important about it from a customer experience management viewpoint is it shows the vendors believe their customers are looking for more advanced analytic solutions.

Acquisitions 120

Acquisitions Analytics Forecasting Vendors 120

Customer Experience Matrix

APRIL 12, 2007

What might be called the “standard model” of business intelligence systems boils down to this: many operational sources feed data into a central repository which in turn supports analytical, reporting and operational systems. Examples abound: - channel-specific analytical systems for Web sites and call centers (see last Thursday's post ).

Distribution 120

Distribution Analytics Enterprise Management Lead Ranking 120

Customer Experience Matrix

APRIL 21, 2016

One key to its long-lived success was an early decision to sell software by annual subscription, rather than the one-time perpetual license standard in the industry when SAS started. In recent years, much of the software industry has adopted a subscription model under the label of “Software as a Service” (SaaS).

Work Management 120

Work Management Marketing Management API Resource Management 120

Customer Experience Matrix

DECEMBER 16, 2018

But the nature of software products is to expand their functions. The other industries can still benefit from unified customer data but will need deeper analytics to convert their data into value. A cynic might argue the reason is that companies have developers on staff and need to keep them busy.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Customer Experience Matrix

FEBRUARY 13, 2020

Adobe’s combined solution does meet the CDP Institute definition of a CDP: packaged software that builds a unified, persistent customer database accessible to other systems. You’re likely aware that some analysts and CDP vendors disagree with the CDP Institute definition, arguing a CDP should include analytics and experience orchestration.

Enterprise Management 286

Enterprise Management Marketing Management Ideal Customer Profiles Profiling 286

Customer Experience Matrix

DECEMBER 12, 2007

One theme I’ve picked up is a greater interest in advanced analytics. There were also a number of exhibitors with dashboard-type products, including TFC , Nicto from Integrale MDB , Tableau Software , and of course our own QlikView-based Client X Client. I’m at the National Center for Database Marketing Conference this week.

Analytics 120

Analytics Budget Programs Vendors Paid Search Agency 120

Customer Experience Matrix

SEPTEMBER 28, 2011

Here are some others, in rough order of industry familiarity: Alterian – extends beyond multi-channel campaign management to include Web content management, Web analytics, and social media monitoring. It offers both hosted and on-premise options and uses a proprietary analytic database engine for key functions. Decision Software Inc.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Marketing Management 120

Customer Experience Matrix

MAY 13, 2012

FICO, the company formerly known as Fair Isaac and originator of the influential FICO credit score, first dipped its toe into marketing automation services and software when it acquired DynaMark in 1992. But it sell these largely as add-ons to its core predictive analytics products. That’s great for FICO and for Entiera’s founders.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Buy 120

Customer Experience Matrix

NOVEMBER 4, 2014

While many CDPs also provide some execution services, Lytics draws a sharp distinction between its core data layer, supporting analytics, and message delivery. Data and analytics are included in the system; execution is not. All told, the company has prebuilt connectors with more than 80 software-as-a-service products.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Customer Experience Matrix

APRIL 1, 2020

But digital analytics vendor Contentsquare did provide a detailed analysis of which kinds of Web sites attracted more traffic (supermarkets, media, telecom, and tech retail) and which went down the most (luxury goods, tourism, and live entertainment) in the U.S., UK, and France.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Customer Experience Matrix

MARCH 13, 2014

The company also offers a suite of analytic applications for database management and predictive modeling. Beyond the campaign interface, Teradata builds on its traditional strengths in data management and analytics. The new user interface is the most noticeable change in Campaign Management’s latest release, version 7.

Enterprise Management 120

Enterprise Management Marketing Automation Services Resource Management Marketing Management 120

Customer Experience Matrix

MARCH 24, 2015

Like the other enterprise software vendors who offer broad martech and adtech solutions, Adobe has built its marketing cloud by buying specialist systems. These are Analytics, Target, Campaign and Audience Manager. Naturally, this caught my attention. And, again like its competitors, it has only integrated them to a limited degree.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Planning 120

Customer Experience Matrix

FEBRUARY 13, 2014

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. But more interesting is that 77% come from somewhere else.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

SEPTEMBER 6, 2018

There are certainly exceptions to this among CDPs: indeed, CDPs that focus on analytics and personalization are frequently used in combination with other CDPs that specialize in data collection. Those connectors are tuned to ingest complete data streams, not the handful of entity attributes needed for master data management.

Work Management 197

Work Management Marketing Management Ideal Customer Profiles Vendors 197

Customer Experience Matrix

MARCH 7, 2014

The new version also allows users to store incomplete steps while building a sequence, to assign actions to different task outcomes, and to track response using Google Analytics tags. all in one sales and marketing software marketing automation officeautopilot ontraport small business marketing software'

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 5, 2015

Users can do analytics and build segments using Iterable’s own tools or export selected elements to other systems in a file. This means users must rely on third party software to create forms and landing pages. Elasticsearch lets the system scale very nicely, returning queries on 100 million+ profiles in seconds.

Marketing Analytics Tools 120

Marketing Analytics Tools Advertising Channels Marketing Automation Services Work Management 120

Customer Experience Matrix

OCTOBER 22, 2013

The first insights come from G2 Crowd , a research firm that ranks software based on user ratings and social data. I have my doubts about comparing software this way* but users certainly know whether or not they''re happy. marketing automation effectiveness software satisfaction g2crowd demand generation' But I doubt it.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Lead Scoring 120

Customer Experience Matrix

NOVEMBER 13, 2010

Veera also provides some basic analytics including descriptive statistics (mean, median, value frequencies, etc.), The predictive modeling tool, prosaically named Analytics, builds logistic and least squares regression models. Analytics also has a good online demo. cross tabs and graphing.

Lead Ranking 120

Lead Ranking Marketing Automation Services Cost Lead Scoring 120

Customer Experience Matrix

FEBRUARY 5, 2015

In any event, I didn’t commute to work today on my hoverboard, and you probably didn’t sit down to do advanced mobile marketing, predictive modeling or revenue analytics in your marketing automation system. b2b marketing automation demand generation software marketing technology Raab VEST report' Surely mobile can do more than that.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

MARCH 29, 2017

And from a revenue perspective, there’s no way that marketing technology companies make up half the total revenue of the software industry. billion in 2016 revenue for its marketing cloud (apparently including analytics and advertising products). Adobe, which may well be the largest, just reported $1.6

Enterprise Management 120

Enterprise Management Work Management Spending Marketing Management 120

Customer Experience Matrix

APRIL 4, 2014

It can also accept other market and industry data, as well as a company’s own Web analytics, customer purchases and service interactions. Software agents constantly scan this data for trends, which could include connections, correlations, overlaps, clusters, or other relationships. Interpretation. . Trend identification.

Social Media 120

Social Media Enterprise Management Trends Work Management 120

Customer Experience Matrix

JUNE 7, 2017

Pega sells software that improves the efficiency of company operations such as claims processing and customer service. It places a strong emphasis on meeting customer needs, both through predictive analytics to anticipate what each person wants and through interfaces that make service agents’ jobs easier.

Marketing AI 120

Marketing AI Marketing Management Conference Press 120

Customer Experience Matrix

APRIL 9, 2014

I can think of several reasons for the discrepancy: GTCR isn’t a big software company looking to fill out an existing marketing suite; Vocus sells mostly to small business, not enterprises; Vocus hasn''t created enough buzz. marketing automation industry marketing software marketing suites vocus' It’s still a modest multiple of 2.4

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Customer Experience Matrix

JULY 20, 2016

The other part – marketing operations functions including planning, workflow, asset management, content distribution, and analytics – will reemerge under the Aprimo brand and be merged with distributed marketing specialist Revenew , which Marline also announced today it has just acquired. with BlueHornet. This makes a lot of sense to me.

Enterprise Management 120

Enterprise Management Resource Management Marketing Management Distribution 120

Customer Experience Matrix

FEBRUARY 7, 2016

Attribution Systems G2 Crowd and TrustRadius Abakus : individual data; online and offline; algorithmic; optimal media plans Bizible : individual data; online and offline; fractional; merges marketing automation plus CRM data; B2B C3 Metrics : individual data; online and TV; algorithmic; optimal media plans Conversion Logic : individual data; online (..)

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 3, 2013

It is clearly “all-in-one” sales and marketing software for very small business, combining marketing automation, CRM, and ecommerce along the lines of Infusionsoft and Ontraport (formerly OfficeAutoPilot). It supports pages, blogs, member sign-in, stores, coupons, advertising, support tickets, and tracking via Google Analytics.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

NOVEMBER 2, 2010

But if you look back at my “doughnuts and pizza slices” post on software acquisitions , it does make perfect sense. Since Oracle is already strong in offline ERM and offline analytics, ATG leaves Oracle just one slice short of a pie. In other words, Oracle needs a Web analytics product. So… Oracle bought ATG today for $6.00

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

AUGUST 13, 2010

Conversely, IBM is on a customer intelligence acquisition spree that has already included Coremetrics Web analytics, Sterling Commerce B2B integration and Cognos business analytics. I discussed this a bit in my post on Adobe’s acquisition of Day Software and in the industry consolidation post. But you already knew that.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Acquisitions Marketing Management 120

Customer Experience Matrix

MAY 21, 2015

Teradata’s marketing applications also extend beyond standard marketing automation to include marketing resource management and analytics. Indeed, there’s a case to be made that the company’s scope is superior to most competitive “marketing clouds”, which are usually pretty light on MRM and analytics and are often barely integrated.

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120