Webbiquity

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Three Crucial Classes of Marketing Analytics Tools

Webbiquity

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools. Competitive Intelligence and Benchmarking Tools.

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SEM Mystery: The Case of the Missing Leads

Webbiquity

Sugar wasn’t going to like this, and as the old saying goes, hell hath no fury like a woman with an underproducing SEM campaign. I’ll talk nice to the analytical data set and buy it a few drinks, but if that don’t work, I’ll take it out back and knock it around until it gives up the answers. Share this on Mixx.

SEM 100
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What Exactly Do You Do?

Webbiquity

A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. click to enlarge).

SEM 100
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20 Tremendous Digital Marketing Stats and Facts

Webbiquity

After SEM, online display advertising (banner ads and retargeting) capture the biggest share of online spending at 34%, representing roughly 10% of total marketing budgets. Less than 30% of small businesses use Web site analytics, call tracking, or coupon codes. Yet marketers continue to spend heavily on online advertising.

Stats 100
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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

The best marketing teams won’t just improve performance in areas like content targeting and customer service, but also help executive management visualize those benefits through the user of analytics tools to capture and report on that value. 6: The State of Search: 17 Illuminating SEO and SEM Statistics. #7:

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Seven Expert Search Engine Marketing Guides

Webbiquity

SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Done properly, search engine marketing (a.k.a. Paras Chopra uses several case studies to illustrate the role of design, headlines, copy, and calls-to-action in landing page and conversion rate optimization.

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The Five Best Infographic Creation Tools and Services

Webbiquity

Sample review: “Vennage is a social analytics and marketing company that offers infographics and other designs as part of its service package. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: ” — Small Business Trends. . #7: 7: The Six Best Google+ Marketing Tools. #8: 11: The Seven Best File Sharing Tools.