| | | Follow the Lead | |  Analytics + Sales | 5 articles |
| Page 1 of 1 | Previous | Next | FOLLOW THE LEAD JANUARY 18, 2011 What b2b sales reps need to know about Twitter However, Twitterholic actually calculates individual statistics for each twittering twit in Twitter’s database and is one of a slew of analytics associated [.]. Sales & Marketing Career Enlightenment Joshua Waldman Twitter TwitterholicTwitterholic. It sounds like an apt term to describe someone who is addicted to posting his or her thoughts on the microblogging service, which allows people to post comments in 140 characters or less. | FOLLOW THE LEAD DECEMBER 9, 2010 The emergence of ‘Revenue Performance Management’ DemandGen Report’s “State of Marketing Automation: The Emergence of the Shared Funnel (pdf)” seeks to home in on what is arguably one of the major b2b sales and marketing trends heading into 2011: the emergence of Revenue Performance Management (RPM). RPM is a relatively new revenue analytics tool designed to make it easy to measure, understand, [.]. Sales & Marketing | | | | | |
| FOLLOW THE LEAD JULY 29, 2010 DMA YouTube channel focuses on best e-mail practices Initial episodes focus on subject line best practices, e-mail for branding purposes and email marketing analytics. The move comes less than a week after the Sales Lead Management Association announced the launch of SLMA Radio. For related stories on b-to-b sales and marketing trends, please visit Follow the Lead on a regular basis. Tags: Sales & Marketing Silverpop YouTube Datran Media Eloqua Sales Lead Management Association Direct Marketing Association Lifesize Interactive ReturnPath Responsys StrongMail SLMA Radio Email Experience Council | FOLLOW THE LEAD JULY 29, 2010 DMA YouTube channel focuses on best e-mail practices Initial episodes focus on subject line best practices, e-mail for branding purposes and email marketing analytics. The move comes less than a week after the Sales Lead Management Association announced the launch of SLMA Radio. For related stories on b-to-b sales and marketing trends, please visit Follow the Lead on a regular basis. Tags: Sales & Marketing Silverpop YouTube Datran Media Eloqua Sales Lead Management Association Direct Marketing Association Lifesize Interactive ReturnPath Responsys StrongMail SLMA Radio Email Experience Council | FOLLOW THE LEAD NOVEMBER 8, 2010 Social media benchmark survey The survey encompasses questions on social media analytics; which tools companies are using to build online [.]. Tags: Sales & Marketing Facebook SurveyMonkey Twitt What is the main objective of your social media efforts? How many “followers” do you have on your social networks? These are just two of the key questions featured in a new Social Media Benchmark survey presented by SurveyMonkey. | |
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