RebelMouse

SEPTEMBER 8, 2022

Chartbeat’s real-time content analytics, historical dashboards, and optimization tools help the world’s leading media organizations understand, measure, and build business value from their content. Facebook Instant Article Traffic Has Declined in Recent Months. Increase in Non-FBIA Traffic Not Consistent Across Regions.

Traffic 89

Traffic Facebook Privacy Custom Publishing 89

Martech

OCTOBER 11, 2022

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). What is Google Analytics 4? Google Analytics is a staple tool for marketers to track online activity. Does GA4 use cookies? Yes and no.

Marketing Analytics Tools 96

Marketing Analytics Tools Paid Search Agency Advertising Agencies Analytics 96

Sprout Social

SEPTEMBER 15, 2020

Which is exactly why you need to know how to access and understand TikTok analytics. How to access TikTok analytics. When Instagram first launched built-in analytics on their platform, you could only access them by switching over to an Instagram business profile. How to get to your TikTok analytics. Tap Manage account.

Analytics 133

Analytics Viral Marketing Work Management Demographics 133

Hubspot

JUNE 23, 2021

Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Why Facebook is Sunsetting Analytics.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? What are the benefits of AI analytics?

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Adobe Experience Cloud Blog

NOVEMBER 12, 2018

It was a moment of reckoning for online privacy. As a marketer, it’s important to understand privacy as it is part of the customer experience. Questions around data privacy have particular relevance for marketers and advertisers, who rely on data to improve their targeting capabilities. A Privacy Forward Approach.

Privacy 133

Privacy Classified Ads Marketing Automation Services Paid Search Agency 133

Marketing Insider Group

AUGUST 11, 2023

Increased Traffic: By sharing content on social media, businesses can drive more traffic to their websites, enhancing opportunities for conversion. For example, do you know where your website traffic and leads comes from ? How much traffic does social media contribute to those outcomes?

Social Networks 179

Social Networks Business Work Management Social Media 179

Convert

SEPTEMBER 4, 2020

Privacy laws are limiting the collection of data. Today this is quite different due to privacy regulations, which you have undoubtedly heard of. I am Adriaan van Rossum and I run a privacy friendly analytics business called Simple Analytics. Privacy laws and recent updates.

Analytics 83

Analytics Banners Privacy Allocation 83

Parse.ly

JUNE 27, 2023

But harnessing its full potential requires an understanding of how analytics play a pivotal role in fine-tuning this strategy. In a multifaceted content ecosystem, content analytics serve as the eyes and ears of a business. Predictive analytics forecast possibilities, based on historical data. In the Parse.ly

Analytics 52

Analytics Marketing AI Optimization Work Management 52

Brightedge

JANUARY 23, 2023

As the deadline for the Google Analytics 4 (GA4) update approaches, many organizations are faced with the decision of whether to switch to another analytics tool or upgrade to GA4 before the official sunset date. Users of Google’s enterprise version, GA360 will have until June 30, 2024 to make the switch.

Analytics 59

Analytics Google Enterprise Management Privacy 59

Porch Group Media

NOVEMBER 8, 2022

This content has been adapted from our full-length Movers and Shakers video podcast, The Impact of Apple Privacy Changes on Digital Marketing. I think some of these privacy issues have really helped spur this along as well. The post How Marketers Can Adapt to Apple’s Privacy Changes first appeared on V12.

Privacy 52

Privacy First-Mover Advantage Planning Paid Search Agency 52

Sage Marketing

JULY 23, 2023

In today’s ever-changing world of data and user privacy, B2B tech startups face a big challenge: understanding how customers interact with their businesses across multiple platforms. Our comprehensive guide equips B2B tech startups with the knowledge they need to harness the power of GA4 as their default analytics platform.

Marketing Analytics Tools 52

Marketing Analytics Tools Startups Analytics Google 52

Martech

OCTOBER 31, 2023

There are a lot of criticisms about Google Analytics 4 (GA4), some are valid (the user interface!) and some sound like people who want Universal Analytics (UA) back. GA4 was specifically designed to deal with privacy issues and address those flaws. It can also determine what offline things are driving traffic.

Marketing Analytics Tools 119

Marketing Analytics Tools Paid Search Agency Acquisitions Analytics 119

Martech

MARCH 11, 2024

Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Dig deeper: What is identity resolution and how are platforms adapting to privacy changes? Data hygiene is more than just cleaning and organizing your customer data.

Cost per Acquisition 130

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 130

Digilant

FEBRUARY 28, 2024

In the coming years, the industry is going to pivot from being one built on “look-back” analytics to one driven by “look-forward” predictive marketing. This transition from look-back analytics to look-forward predictive marketing? That’s great news on the privacy front.) That’s easy to say, but harder to fully comprehend.

Marketing AI 59

Marketing AI Analytics Paid Search Agency Planning 59

Marketing Insider Group

NOVEMBER 6, 2023

Key tools for performance marketing include analytics platforms like Google Analytics, networks like ClickBank, landing page builders such as Unbounce, and A/B testing tools like Optimizely. Here’s a quick guide to some key tools : Analytics and Tracking Platforms These tools are crucial. Set Clear Objectives and KPIs.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Marketing Insider Group

FEBRUARY 12, 2024

SSL certificates, secure payment gateways, and privacy policies aren’t just technical jargon; they’re assurances to your users that you take their safety seriously. Dive into Analytics: Marketing tools like Google Analytics can be your best friend. Security Last but definitely not least, security is paramount.

Marketing Websites 228

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 228

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

CoSchedule

AUGUST 4, 2022

You can reach the traffic growth and increase your leads much faster – 2-3 months. By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. Email Address. Website URL.

Traffic 62

Traffic Tactics Optimization Organization 62

SmartBrief - Marketing

MARCH 7, 2024

According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels. As consumers grow more wary about their privacy online, they’re turning to closed spaces to share and engage with content. Refine Google Analytics. Use links to your advantage.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Martech

DECEMBER 19, 2023

Pixalate’s fraud protection, privacy and compliance analytics solutions integrate into BidsCube’s programmatic ecosystem, providing clients with comprehensive tools powered by AI and machine learning. ” Why we care. For BidsCube customers, the new features will be now available within all platforms out of the box.

Paid Search Agency 107

Paid Search Agency Advertising Agencies Ads Work Management 107

Martech

JUNE 27, 2023

It’s only a few days until Google turns off the free version of Universal Analytics (UA), currently used by more than 28 million websites. If you haven’t yet transitioned to its successor, Google Analytics 4 (GA4), on July 1 Google will automatically do it for you. GA4 is a fundamentally different platform from Universal Analytics.

Marketing Analytics Tools 105

Marketing Analytics Tools Analytics Budget Programs User-Generated Content 105

Martech

JUNE 15, 2023

You can use location data and traffic patterns to identify these strategic locations. Predictive analysis: Use historical data and analytics to predict future behaviors of your target audience, allowing you to better anticipate and meet their needs with your advertising. Website visits: DOOH campaigns can drive traffic to a website.

Paid Search Agency 122

Paid Search Agency Optimization Ads Mobile Advertising 122

Marketing Insider Group

MAY 30, 2023

Privacy and ownership. A lot of concerns about data privacy and security have risen to the surface, especially when customer data is being shared with third-party providers. They can also: Answer questions about your website’s data, like “Where is my traffic coming from?” There’s an AI tool for that.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Martech

DECEMBER 7, 2023

Social media analytics (followers, likes, shares, etc.) As third-party cookies face deprecation and stricter consumer data privacy regulations emerge, prioritize improving customer data quality instead of depending solely on third-party data brokers. What about data privacy? to evaluate the impact of your social media campaigns.

Paid Content 83

Paid Content Acquisitions Cost per Acquisition Marketing AI 83

Brandwatch Marketing

OCTOBER 25, 2023

Look at website traffic Measuring your website traffic over time can reveal insights into brand awareness, but it’s important you are looking in the right places. In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Hubspot

JULY 12, 2019

What's the one thing more overwhelming than the volume of your analytics data? I'm willing to be its the volume of analytics plugin options on WordPress. Installing an analytics plugin for your WordPress site allows you to get all your site's data, metrics, and insights without leaving your WordPress dashboard. MonsterInsights.

Analytics 76

Analytics Marketing Analytics Tools Best Practices Stats 76

Zoominfo

JULY 26, 2022

APIs for Marketing ZoomInfo’s WebSights API can identify anonymous website traffic by resolving IP addresses into company information, ISP profiles, and IP geolocation details. “Say Companies today must have clear processes in place to meet the data privacy requirements of GDPR and CCPA.

API 130

API Enterprise Management Top of Funnel Zoominfo 130

B2BMarketing.net

MARCH 19, 2024

A new digital landscape: Google’s Privacy Sandbox Google’s Privacy Sandbox is designed to uphold online privacy for users while providing companies and developers with the necessary tools to establish successful digital enterprises. Read on to find out.

Marketing & Strategy 52

Marketing & Strategy Privacy API Ad Exchange 52

Matchcraft

FEBRUARY 14, 2023

It is a method of data analysis that automates the analytical model building process. Fraudulent activities such as bot traffic, click-spamming, and cookie stuffing can be identified and blocked using machine learning algorithms. Data Privacy One of the main challenges is data privacy.

Marketing AI 97

Marketing AI Advertising Agencies Paid Search Agency Advertisements 97

Parse.ly

AUGUST 3, 2023

As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. To enhance user privacy, Apple announced it would automatically remove link trackers from URLs sent via Message or Mail.

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Salesforce Marketing Cloud

FEBRUARY 9, 2024

There’s a better way: A vector database, “a new kind of database for the AI era” that offers all the benefits of fine-tuning, and also alleviates privacy concerns, helps unify data, and saves time and money. The vector database can store information about traffic patterns, weather conditions, and road closures. Want AI success?

Enterprise Management 122

Enterprise Management Terms and Conditions Training Touchpoints 122

Sprout Social

JUNE 15, 2020

.” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media.

Social Media 132

Social Media Social Marketing Privacy Policies Media 132

Martech

AUGUST 25, 2023

Do you see more “unassigned” and “direct” traffic in your Google Analytics account even if you’re careful with your UTM tagging? That’s because data privacy regulations protect the users visiting your website. Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant.

Marketing Attribution 98

Marketing Attribution Marketing Mix Lead Ranking Marketing Analytics Tools 98

Heinz Marketing

FEBRUARY 12, 2021

One trick to maintaining content, use your analytics program to pull a list of landing pages with the least amount of traffic. If no longer relevant, then it is time to retire the page and redirect the traffic. Use your analytics program to track the performance of your most crucial web pages. Look at your bounce rates.

Marketing Websites 126

Marketing Websites Allocation Privacy Policies Marketing Management 126

Convert

JULY 7, 2021

Are they privacy conscious? Not only that, but privacy is another large issue for us. It’s simple, free to use, and we can integrate directly with Google Analytics with no engineering resources. Do they care about Privacy? What do independent 3rd party users say about the tool? Do they care about the world?

Budget Programs 105

Budget Programs A/B testing Optimization Tools 105

Martech

MAY 27, 2022

After identifying what platforms drive the most traffic and are the most popular with your target group, you have to quickly learn and adapt to the platform’s features and algorithms. Does your team understand data and analytics? Here are some guiding principles that can help with your advertising strategy. Be adaptive.

Advertising Agencies 117

Advertising Agencies Advertisements Advertising Mobile Advertising 117