Webbiquity
MAY 16, 2023
end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). With the long-awaited (dreaded?)
Martech
MARCH 11, 2024
From a privacy perspective, It includes transparency and user control, allowing users to view, edit or opt out of their UID at any time. It’s designed to be an open-source and interoperable framework that requires user consent.
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Parse.ly
AUGUST 3, 2023
As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. Tracking at the granular, user-specific level will be more difficult, especially for multi-touch journeys.
Martech
MARCH 16, 2023
The news of large retailers getting sued or fined for privacy breaches is having an impact on consumers. Their increased awareness of the data collected for tracking and marketing has raised the expectations around privacy protection. We must adopt privacy-centric marketing solutions to cater to changing consumer demands.
Litmus
JULY 8, 2021
Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. The danger of email analytics. For example: Web traffic and sales. Call center volume.
Adobe Experience Cloud Blog
APRIL 20, 2020
That means building websites with AI could soon give the site an upper hand when it comes to visibility, organic traffic, and conversions. . Also, think of setting certain rules such as a goal to decrease bounce rates and having AI help you to analyze automated website analytics. . Enabling tracking. Boosting security at scale.
Valasys
AUGUST 29, 2023
Predictive Analytics: Leveraging AI-powered predictive analytics, marketers can identify high-value target accounts likely to convert or engage with the brand. To abide by laws and win customers’ trust, marketers must place a high priority on data security and privacy.
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