Contently

DECEMBER 6, 2022

Single-touch attribution, where 100 percent of the conversion credit is given to one touch point in a buyer’s journey, can still have a place in modern marketing analytics. It’s also the easiest to explain to leadership how you arrived at your conclusion (that webinar worked!) But is complex always the right path?

Multi-Touch Attribution 130

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 130

Contently

MAY 26, 2020

But they do come back and read something a few days later, then sign up for our newsletter or attend a webinar. Most marketers are comfortable with the key metrics at this stage—they’re the ones Google Analytics shows you default: unique visitors, return visitors, time on site, pages/sessions, and scroll depth.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

Parse.ly

FEBRUARY 24, 2021

Last week, Clayton Collins and Diego Sanchez , CEO and COO of HW Media joined Parse.ly’s CRO and VP of Marketing Nick Milne-Home and Dave Cardiel for a webinar to address the challenge of tracking and reporting on ROI in order to justify the value of your content. Similarly to how Parse.ly ROI content strategy.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Parse.ly

FEBRUARY 24, 2021

Last week, Clayton Collins and Diego Sanchez , CEO and COO of HW Media joined Parse.ly’s CRO and VP of Marketing Nick Milne-Home and Dave Cardiel for a webinar to address the challenge of tracking and reporting on ROI in order to justify the value of your content. If you’re in the same boat, don’t worry – we’re here to help!

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Parse.ly

NOVEMBER 5, 2021

In this webinar , Joe walked us through the seven steps on how any business with any budget can build a digital audience that leads to multiple forms of revenue. The post Media Is The New Marketing: 7 Steps From Start To Millions | Webinar Recap appeared first on Parse.ly. Here’s what we learned: The sweet spot.

Webinar Metrics 80

Webinar Metrics Media Advertising Agencies Lead Ranking 80

Marketing Insider Group

MAY 30, 2023

We’ve tried it all: Creating blog outlines Suggesting copy for LinkedIn posts Finding inspiration for blog article introductions Transcribing video content and webinars Writing keyword-focused meta-descriptions The Verdict There are definitely pros and cons to asking AI tools for marketing advice. There’s an AI tool for that.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Scoop.it

FEBRUARY 22, 2024

Internal newsletters sharing company updates, wins, new hires, and upcoming initiatives keep people in the know and make them feel part of something bigger. says, “In our quest to enhance the overall employee experience, we transformed our internal newsletter into a dynamic content marketing platform.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic.

Webinar Metrics 101

Webinar Metrics Tips Marketing Automation Services Thought Leadership 101

Salesforce Marketing Cloud

DECEMBER 8, 2023

It enhances personalization, optimizes subject lines, generates dynamic content, determines optimal send times, and provides predictive analytics. Ask them to share, accept your newsletter invitation, or simply don’t unsubscribe. Newsletters Newsletters are one of the most common types of marketing emails. Let’s dig in.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Once they’ve finished reading your post, the reader submits subscribes to your sales newsletter. Multi-Touch Attribution Models.

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

Parse.ly

JANUARY 28, 2021

joined up for a webinar to share their 2021 content strategies and how they set their teams up to hit their company goals. To set the stage for our discussion, we asked the webinar audience what goals they’re focused on for content marketing in 2021. Focus areas for 2021? Then comes the content brief.

Webinar Metrics 52

Webinar Metrics Top of Funnel Enterprise Management Work Management 52

ClearVoice

DECEMBER 18, 2023

You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. Unload everything you can from customer personas, CRM data, and audience analytics reports to identify your top content types and distribution methods.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Content Standard

JULY 11, 2019

Recently, though, I was asked to work on a campaign for a large social media platform, during which I learned firsthand how to host a webinar. So it’s easy to see why the Content Marketing Institute (CMI) calls webinars one of the top five types of content that can draw people to your brand. The reaction it generated was huge.

Webinar Metrics 64

Webinar Metrics Paid Content Branding Brand Identity 64

Litmus

SEPTEMBER 23, 2019

In this webinar, email geeks from Litmus and Really Good Emails look at the brands that take email personalization to the next level—including examples from their own emails—and provide hands-on advice for how you can steal their strategies and apply them to your program. Didn’t have a chance to watch the webinar live? Don’t worry.

Webinar Metrics 45

Webinar Metrics Personalization Budget Programs Peer-to-peer 45

Sprout Social

JULY 19, 2023

For example, with email marketing campaigns, instead of reading about how to sign up for an event or new product updates, brands can share a video in their newsletter. Leverage native YouTube analytics to help you analyze your tests. Or, take your social media analytics reporting a step further with a tool like Sprout.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Valasys

JUNE 10, 2019

This starts with Account-Based Analytics which encompasses executive level revenue reporting, omnichannel reporting & campaign analysis. Approaches towards Account-Based Analytics: The ABM funnel can be divided into two parts based on (a) Customer acquisition (new business) & (b) expansion (customer marketing). Mid-Funnel KPIs.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Trade Press Services Newsletter

JANUARY 4, 2024

Leverage analytics platforms to dive into audience data and segmentation, and use the information to fuel personalized, meaningful experiences that will set your company apart in the eyes of your buyers. In 2024, data analytics should be one of the most-used tools in your toolbox. Fuel up with data insights.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Optinmonster

JANUARY 29, 2024

Before we get started, you’ll need to have Google Analytics set up on your site. If you’re using WordPress, you’ll definitely want to check out one of these awesome Google Analytics plugins for WordPress. Track views using Google Analytics 4 (GA4). What Are Content Marketing Metrics?

Paid Content 103

Paid Content ROI Content Marketing Marketing Analytics Tools 103

SalesGrape

NOVEMBER 19, 2023

Leveraging Data Analytics to Drive Successful B2B Lead Generation Campaigns in Pharma Data analytics plays a vital role in driving successful lead generation campaigns within the pharmaceutical sector. One way to utilize data analytics is by tracking website visitor behaviour.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

Onalytica B2B

OCTOBER 1, 2018

Key Topics: Content Strategy, Analytics, Search Optimization, Influencer Marketing. He’s written hundreds of articles on content marketing, search engine optimization, social media and Analytics. I needed an efficient way to keep in touch and a newsletter/blog seemed like a natural fit. Analytics: “This work is complete.”.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171

Marketing Insider Group

SEPTEMBER 10, 2020

Here are a few examples to get you thinking: Boost engagement with your brand, which might include inviting subscribers to a webinar or prompting them to connect with you on social media. You can use past campaigns and data from analytics, social media, and even third-party data collectors to improve the accuracy of your segmentation.

Email Marketing 312

Email Marketing Campaigns Planning Segmentation 312

Marketing Craftmanship

MAY 13, 2020

Many companies have abused email to such a great extent — bombarding clients, prospects and referral sources with email blasts, self-serving newsletters and other useless information — that it’s now extremely difficult to get noticed or gain meaningful traction. factor in your webinar content. Direct Communication.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

PureB2B

DECEMBER 3, 2021

Let’s explore three alternatives to consider: Table of Contents Utilizing Post-Event Webinars Balancing Your Budget with Intent Data Managing Social Media Marketing The Inconsistent Nature of Event Marketing. Utilizing Post-Event Webinars. Predictive Analytics. Alternative ways to use your event marketing budget.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Martech

AUGUST 8, 2022

The report will be released during tomorrow’s webinar, “What Marketers Must Know to Rise Above Economic and Buyer Uncertainty”: free registration here. Get the daily newsletter digital marketers rely on. Read next: Using analytics to optimize marketing spend and drive sales. Processing.Please wait.

Enterprise Management 92

Enterprise Management Work Management Differentiation Customer Surveys 92

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Once they’ve finished reading your post, the reader subscribes to your sales newsletter.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

ClearVoice

JANUARY 8, 2024

Neglecting measurement and analytics Metrics and analytics exist for a reason — they help you assess the effectiveness of your content initiatives so you can make better budgeting decisions the next time. Consider all aspects of content creation , such as production costs, software and tools, talent fees, and distribution expenses.

Budget Programs 52

Budget Programs Paid Content Allocation Marketing Budget Creation 52

Marketing Insider Group

MAY 2, 2023

Some common examples of first-party data include: Purchase history Website analytics Social media interactions Email interactions Customer feedback What Is Zero-Party Data? This could be for a webinar, class, or event you’re hosting. With zero-party data, consumers are handing you their personal information on a silver platter.

ROI 232

ROI Webinar Metrics Privacy Content 232

sagefrog

FEBRUARY 7, 2024

Brands are leveraging automated analytics to gain real-time insights into the impact and effectiveness of their social media campaigns. You can maintain engagement with potential customers through blog posts, videos, webinars, websites, and other interactive experiences. Then, once they’re in the market, you’ll be front of mind.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Contently

MARCH 30, 2020

When you create a high-quality piece of content, it delivers results not only on the first day it’s distributed via an email newsletter or social media, but also gradually over time as the results build on each other. Heck, if this post does well, there’s a good chance we’ll turn it into a webinar too.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Trade Press Services

MAY 6, 2024

Share your follow-up blog post about the event, ask them to join your newsletter list, and be sure to invite new contacts to your next webinar. Leverage analytics tools to track interactions, post-show behaviors, sales conversions, and other success metrics. Individualize communications and content to show attendees.

Trade Show 56

Trade Show Marketing Management Planning B2B Thought Leadership 56

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. It’s clear that traditional analytics fall short in the complex B2B industrial landscape. Predictive Analytics: AI can analyze vast datasets to identify emerging trends and predict buying patterns.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Sprout Social

FEBRUARY 17, 2022

And let’s not get into the level of skill and understanding required to design an appealing newsletter. If you need a jumping off point to understand what content your customers like, dig into your social analytics to see what performs best. Encharge.io: Webinar promotion and follow up. MarketAPeel: Quick tip.

Template 130

Template Email Marketing Blast Campaigns Planning 130

SalesIntel

APRIL 17, 2024

More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns. Newsletters: While more involved, newsletters offer a lucrative opportunity for ongoing communication with subscribers.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Outbrain

AUGUST 22, 2021

Host a webinar to get new leads. Webinars, otherwise known as “live sessions” or “live workshops”, have become a highly effective marketing and sales strategy in recent years. The global webinar market is estimated to reach 800 million by 2023, up 253 million from 2015. Tips for effective webinar marketing.

Startups 59

Startups Lead Generation Webinar Metrics Effectiveness 59

Optinmonster

FEBRUARY 11, 2024

Use Data Analytics for Decision Making Utilize data analytics to understand customer behavior, preferences, and feedback. Utilize tools like Google Analytics , Mixpanel , or Amplitude to track user interactions on your website or app. AdEspresso’s guide to creating audiences can help with this.

Paid Content 82

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 82

Lead Liaison

MARCH 6, 2018

To watch this webinar in its entirety, click here. It will read exactly as presented in the webinar. It will read exactly as presented in the webinar. We had plugged emails, we have webinar invites, and we had all sorts of different conversational emails as well. Presenters. Margot Mazur, Wistia. Transcription.

Webinar Metrics 48

Webinar Metrics Video Marketing Top of Funnel Lead Liaison 48

Top Rank Marketing

APRIL 18, 2024

Would your target audience sit still for a two-hour webinar? It’s far easier to promote the podcast on your established channels: Add it to your newsletter Create a launch blog Post on social media Encourage guests to promote Another great way to find an audience is to have your host visit someone else’s established podcast.

B2B 104

B2B Demand Generation Agencies RSS B2B Thought Leadership 104