Oktopost

SEPTEMBER 21, 2020

PR impact evaluation. Whether you’re managing a crisis or pushing a new brand image, you want to be able to measure the results of your PR strategy. Social media monitoring can tell you in broad analytical strokes how many mentions you’re getting, whether you gained more followers this month over last month and other statistical facts.

Lead Scoring 89

Lead Scoring Lead Ranking Social Marketing B2B Marketing 89

LeadsRX

AUGUST 31, 2021

August 31, 2021 – Marketing analytics company LeadsRx today announced that Pittsburgh-based multimedia company Steel City Media is using the LeadsRx platform as the core infrastructure supporting the data-driven marketing solutions it provides to advertising clients. Fishburn PR for LeadsRx. Portland, Ore., Pittsburgh, Pa.,

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Attribution Work Management Paid Search Agency 52

Sprout Social

FEBRUARY 18, 2020

It can lead to faster response times, PR crisis prevention and identification of brand advocates. For situations like key influencers complaining online about your business, a faster response might head off a PR nightmare. Social monitoring is an essential part of any social customer care strategy. What is social media monitoring?

Social Media 136

Social Media Brand Identity Branding Media 136

Walker Sands

NOVEMBER 20, 2020

To help set marketers up for success, I led a session at the ITA’s “Level Up” Mini Summit to discuss how to build a solid multi-channel marketing strategy, from integration to attribution, to achieve optimal ROI. Defining your target audience and having a strong understanding of their needs is key to developing your channel strategy.

Ideal Customer Profiles 52

Ideal Customer Profiles ROI Multi-Touch Attribution Budget Programs 52

Webbiquity

MAY 31, 2016

” — B2B PR Sense Blog. Showcase reviews: Online Marketing Institute, Anders Orsander, Shift Communications, BuzzBlogger, Perception, Katie Lance, B2B PR Sense Blog, Cent Muruganandam, Quick Sprout, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, Express Writers, Social Media Examiner, Robbie Richards.

Tools 100

Tools Best Practices Enterprise Management PR 100

Convince & Convert

OCTOBER 30, 2017

Social is one of the few multi-purpose communication channels for brands (along with email, chat, etc.). It’s a marketing channel, but it’s also a customer service channel. They may have the luxury of relying on the customer service and PR teams to handle complaints and crises, but they’re not off the hook on this one.

Brand Identity 194

Brand Identity Branding Work Management Marketing Management 194

MKT1

JANUARY 11, 2024

Create & distribute relevant, high quality content across all formats and channels faster Video, audio, & visual content - Create or edit brand assets yourself that would’ve required specialists in the past. They also help you distribute that content across the channels that work for your audience.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Martech Advisor

FEBRUARY 24, 2020

The role of a CMO is multi-dimensional and the best CMOs today are creative, innovative, strategic thinkers with a strong understanding of technology. An ability to collaborate with other functions : The CMO role functions at the intersection of product development, delivery, customer service, IT and data analytics.

CMO 102

CMO Work Management Advertising Agencies Marketing Management 102

Outgrow

DECEMBER 9, 2020

With a unique mix of strategy, creative, and channel thinking, they promise to bring an enormous amount of attention to your brand. You will get services like video, SEM, analytics, animation, strategy, etc all under one roof. And their core capabilities include brand strategy, advertising, PR, and more. 303 MullenLowe.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

Rev

JUNE 14, 2019

And just as I hit publish on that post came the news that Google has entered into an agreement to acquire Looker , the data analytics company. This news, on the heels of an announcement that Google had also entered into a first-of-its-kind, multi-year revenue-sharing agreement with ad management platform Marin Software. Oh, hells yes.

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

ClearVoice

JANUARY 30, 2020

They aren’t terribly expensive to produce, they have a long lifespan, and they’re multi-purpose. Case studies aren’t terribly expensive to produce, they have a long lifespan, and they’re multi-purpose. What channels were your focus, and what markets? So, freelancers, why aren’t you using them in your new business efforts ?

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

SmartBug Media

MARCH 19, 2021

7 Marketing Channels to Focus On in 2021. New articles are posted daily on topics such as inbound marketing, creative design, marketing strategy, paid media, PR, sales enablement, and web development—providing a valuable resource for any B2B marketer. 5 Tools and Technology for Effectively Reporting on Multi-Touch Attribution.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Outgrow

MAY 5, 2020

Moreover, it offers social media, analytics, paid search, and integrated marketing. Furthermore, they offer social media, brand strategy, digital services, and analytics. They take care of large-scale, multi-channel marketing, print ads, TV commercials, digital, and social media. Epic Marketing. Dailey Advertising.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 52

Valasys

FEBRUARY 28, 2020

According to a report by PR Newswire , it has been predicted that the customer loyalty management market will witness a surge from $1.4 Marketers need to define, multi-variable test & refine their content strategies if they strive to build customer loyalty with content marketing. billion in 2015 to $4.0 billion by 2020.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

TrustRadius Marketing

APRIL 13, 2022

Social channels are some of the most important spaces to be because that’s where consumers spend most of their free time. Social Media Marketing (SMM) is a multi-step practice of communicating with consumers, posting branded content, and advertising on social networks. How do you get started and where do you even begin?

Paid Content 52

Paid Content Social Media Pricing Price 52

ClearVoice

JANUARY 30, 2020

They aren’t terribly expensive to produce, they have a long lifespan, and they’re multi-purpose. Case studies aren’t terribly expensive to produce, they have a long lifespan, and they’re multi-purpose. What channels were your focus, and what markets? So, freelancers, why aren’t you using them in your new business efforts ?

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

Adobe Experience Cloud Blog

MARCH 16, 2015

Activity based reporting and analytics—there was nothing advanced tying to revenue. Here are the steps they took: Established up front goals for band awareness—MQLs, sales and marketing alignment, measurable impact on ROI, and they enabled sales and channel partners. PR and Comms. Created buyer personas and journeys. Operations.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel.

Account Based Marketing 48

Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48

nDash

FEBRUARY 17, 2019

Amy Bishop , Cultivative (She’s giving a talk on ‘How to Integrate Social Ads into Your Multi-Channel Strategy’). MozCon is a three-day conference taking place in Seattle, that blends inspiring and practical questions around SEO, growth marketing, content marketing, mobile marketing, and analytics.

Conference 94

Conference Planning Content Marketing Content 94

LEADership

NOVEMBER 11, 2014

Data —As the need to measure ROI became more prominent, data analytics tools got more advanced and sophisticated. You can jump in directly but only sometimes, and only on certain brand-specific social channels. Harness the power of data and analytics. Marketing and PR. Marketing 2.0: Marketing 3.0: Marketing and Products.

CMO 40

CMO Top of Funnel Buyer's Journey Multi-Channel 40

Sprout Social

APRIL 19, 2017

But the return you get from Facebook, Twitter, Instagram and other networks can be just as great, if not better than “traditional” marketing channels. You can access this report by connecting your Google Analytics account directly to our app. One bad situation can easily turn into a PR nightmare.

Social Media 105

Social Media Paid Content Lead Scoring Lead Ranking 105

Webbiquity

JANUARY 26, 2021

Here’s a quick look at the origins of WPO and which channels, tactics, and media matter most today for establishing online omnipresence. First, it clearly identified five channels, or types of presence, marketers needed to focus on. Influencer marketing is a key strategy within the earned-media channel.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

MLT Creative

SEPTEMBER 30, 2010

October 1-2, Open Video Conference New York, NY: This multi-day summit full of thought leaders in business, academia, art and activism will explore the future of video on the web. October 9-14, DMA : 2010 San Francisco, CA: The only Global ROI Marketing Event, focusing on direct and digital marketing integration across all channels.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Workflow-oriented, highly detailed behavioral data, analytical queries. Channel Management. Analytics and Dashboards.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

distribion

JANUARY 11, 2017

Your brand may slide further toward the more digitally savvy side of the scale after tackling a new marketing automation technique (see Beginner’s Guide to Marketing Automation ) only to hear that there is a new marketing channel on the rise that makes the scale grow, and in effect, slide your brand position on the data continuum back down.

Planning 40

Planning Marketing Automation Services Marketing & Strategy Marketing Automation 40

distribion

JANUARY 11, 2017

Your brand may slide further toward the more digitally savvy side of the scale after tackling a new marketing automation technique (see Beginner’s Guide to Marketing Automation ) only to hear that there is a new marketing channel on the rise that makes the scale grow, and in effect, slide your brand position on the data continuum back down.

Planning 40

Planning Marketing Automation Services Marketing & Strategy Marketing Automation 40

Oktopost

FEBRUARY 1, 2024

It covers various activities and channels, including: Brand design and messaging Paid advertising Content marketing Social media marketing Search Engine Optimization (SEO) Community management PR and events Influencer marketing Brand loyalty is becoming less of a given day by day.

Digital Asset Management 62

Digital Asset Management Enterprise Management Marketing Management Brand Identity 62

Webbiquity

JANUARY 12, 2021

Most analytics tools are limited in their ability to answer this. They mostly focus on first/last-touch attribution or attribution from a single source or channel, while being backward-looking rather than prescriptive. And by extension, which marketing channels make that happen and which don’t. We needed it analytical.

Allocation 230

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 230

Onalytica B2B

APRIL 20, 2016

For these 3 revenue generators, funnel effort into 3 primary traffic channels (paid, owned and earned) that will gain qualified exposure for your business — e xposure that converts into sales. With new channels, media and technology popping up every month, it’s only getting more complex. WHAT ARE THE EXPERTS SAYING?

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Litmus

DECEMBER 18, 2023

Promote “sexier” adjacent activities Email is old enough to face perennial discussions about its demise (see: the Mailchimp and London Design Museum’s tongue-in-cheek exhibit Email is Dead ) and that means that there are plenty of shiny new marketing channels to compete against. You can also show how email interplays with other channels.”

Marketing Budget 102

Marketing Budget Budget Programs Marketing Budget Creation ROI 102

Hubspot

FEBRUARY 17, 2015

Your PR team might want journalists and consumers to remember your brand name. You measure that "bottom line" with the help of attribution modeling , an analytics report that allows you to assign credit to different touch points along the conversion paths your consumers may take. Analytics Daily' Ready to dive into the numbers?

Lead Ranking 28

Lead Ranking Multi-Touch Attribution Brand Identity Branding 28

MKT1

JANUARY 5, 2023

In this newsletter: When to hire externally vs. in-house Best practices for hiring any type of marketing contractor or agency How to hire contractors and agencies in specific areas (SEO, Paid, PR, and Content, etc) — and why having external help in these areas is a no brainer. Remember this when evaluating performance.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Ad Agencies 52

Sprout Social

DECEMBER 20, 2023

A robust social media analytics and reporting tool enables social teams to demonstrate and prove ROI, and understand the full impact of their efforts. This means offering different kinds of reports that span channels, individual post breakdowns and paid vs. organic metrics. It also happens to be the most difficult.

Enterprise Management 112

Enterprise Management Work Management Marketing Management Brand Identity 112

Webbiquity

DECEMBER 30, 2013

To PR professionals? Find the answers to those questions and many more here in ten of the best posts and articles about web analytics from the past year. 9 downloadable custom Google Analytics reports by iMedia Connection. Know Your Social Traffic With These 3 Google Analytics Powerviews by Search Engine People.

Paid Content 100

Paid Content Analytics Marketing Analytics Tools Tips 100

Online Marketing Institute

JULY 31, 2012

While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. Marketing/Communications/PR. Operations.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

NOVEMBER 8, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Learn more. Social is not an isolated activity.&#

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Optinmonster

JANUARY 14, 2024

SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics. OptinMonster also provides A/B testing capabilities and detailed analytics, enabling users to refine their strategies for maximum engagement.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98