SpotMe Blog

AUGUST 20, 2021

SpotMe joins Adobe Exchange Partner Program to enable B2B Marketers to enrich their post-event campaigns and activities with event data. 20 2021 — SpotMe, a leading B2B event marketing platform, today announced it has joined the Adobe Exchange Partner Program. LAUSANNE, Switzerland, Aug.

Marketo 52

Marketo Marketing Automation Services Multi-Channel Marketing Management 52

LeanData

MAY 16, 2022

An integral part of that required inbound buying experience is being facilitated by automated scheduling software solutions. . What is scheduling software? Scheduling software automates certain scheduling processes such as work schedule management, employee communication and time tracking.

Work Management 96

Work Management Marketing Management Software Automation 96

Webbiquity

AUGUST 18, 2020

As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. Total reviews: 339.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Heinz Marketing

MARCH 28, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing What platforms come to mind when you think of marketing automation? In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. Not to date myself, but I’ve been using Marketo for close to 15 years.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

Webbiquity

AUGUST 4, 2020

But social media, paid advertising, and influencer marketing can also play important roles. A quick note on the ranking methodology: These 10 tools were searched across five popular software comparison sites: Capterra, G2Crowd, TrustRadius, SoftwareAdvice, and GetApp. Image credit: Karolina Grabowska from Pexels. GoToWebinar.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Customer Experience Matrix

APRIL 10, 2014

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. This borders on integration of Web display with marketing automation, an extremely important trend.

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Marketo Marketing Automation Services Conference Work Management 120

Optinmonster

DECEMBER 14, 2021

And just like any tough job, lead generation requires the right tools–even for professional marketers. And at the end of the post, we’ll also share the top 5 qualities you should be looking for in any lead generation software you choose. What Is a Lead Generation Software/Tool? Other Lead Generation Software & Tools.

Marketing Automation Services 124

Marketing Automation Services Budget Programs Enterprise Management Work Management 124

Hubspot

APRIL 12, 2019

A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. All of which is to say -- if you're not using marketing automation software in 2019, you might want to reconsider. SendinBlue.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Automation Software 100

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. But how are marketers managing multiple social accounts, encouraging proper engagement, and analyzing and proving their social platforms ROI? With social media analytics tools. Price: Marketing Hub Professional: $800/mo. Price: Free, then $9-$299/mo.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

Marketing Automation Services 110

Marketing Automation Services Marketing Automation Enterprise Management Automation 110

Martech Advisor

OCTOBER 23, 2019

Marketing automation software tools are defined as comprehensive platforms that enable marketers to execute, measure, and analyze all marketing efforts efficiently. Let’s take a look at the ten best marketing automation platforms for 2020. What Is a Marketing Automation Tool? billion by 2025.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

SmartBug Media

DECEMBER 29, 2020

If you’re struggling to make the most of your Marketo account, your desire to move to HubSpot can feel even more prevalent—and more desperate. Many marketers have found success with HubSpot after migrating, wondering why they didn’t do so sooner. However, some companies are better off staying with Marketo. Marketo Might Be.

Marketo 59

Marketo Hubspot Marketing Automation Services Advertising Agencies 59

BenchmarkONE

NOVEMBER 14, 2019

Seventy-nine percent of high-performing companies have been using marketing automation for at least three years. Using marketing automation software has numerous benefits for your marketing and sales departments. The real question is, which software out there is right for your particular needs? . Price : $$.

Marketing Automation Services 66

Marketing Automation Services Marketing Management Paid Search Agency Advertising Agencies 66

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

SpotMe Blog

JULY 21, 2023

Event registration software. With so many options out there, we’ve reviewed 12 of the best event registration software platforms based on features like customization, ease of use, reporting and analytics, and more. What Is Event Registration Software and How Can It Help You? What Does Event Registration Software Do?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Valasys

MAY 31, 2019

HG for Marketo has been designed to link directly to the users’ marketing automation platform & to reflect upon the latest technologies being used by the potential & existing customers. Marketo is a long-standing leader in B2B marketing which was acquired by Abode on October 31, 2018.

Marketo 56

Marketo Marketing Automation Services Lead Ranking Marketing Management 56

Martech

DECEMBER 11, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt How should marketing integrate with technology efforts? Answer Marketing should integrate with technology efforts by ensuring that the chosen marketing technology aligns with the existing martech stack. I am trained with MarTech content.

Marketing AI 115

Marketing AI Marketing Automation Services Work Management Marketing Management 115

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Vidyard

MARCH 23, 2021

You’re peppering them into your marketing, sales, support, and elsewhere throughout your business. You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Why Do Video Marketing Metrics Matter? Let’s explore both.

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Video Marketing ROI Analytics CTR 65

Heinz Marketing

SEPTEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Does the platform offer analytics?

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Automation Work Management 122

LeadSloth

OCTOBER 15, 2010

At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. Marketo University. Global Marketo Roll-Out.

Marketo 100

Marketo Impressions Forrester Eloqua 100

Valasys

SEPTEMBER 24, 2018

Adobe will be acquiring privately-held cloud marketing software group Marketo from Vista Equity Partners for a whopping $4.75bn (£3.6bn)! The common and unwavering belief in the power of content and data to drive business results has brought these two magnets together according to Steve Lucas the CEO of Marketo.

Marketo 40

Marketo Enterprise Management Marketing Automation Services Marketing Management 40

Martech

MARCH 28, 2024

43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). Media Shower is a platform offering an end-to-end solution for creating high-performing marketing materials.

Marketing AI 59

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 59

Customer Experience Matrix

NOVEMBER 19, 2010

Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 But Marketo itself says the reported figures are indeed active clients and I've no basis to doubt them.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Marketing Insider Group

DECEMBER 10, 2020

Event Registration, Marketing, and Promotion. You may also consider using event-specific planning software like the ones offered by Aventri and Bizzabo. Event Registration, Marketing, and Promotion. Some marketing automation platforms (MAPs) include all these features and can help you eliminate duplication of activities.

Marketing Automation Services 344

Marketing Automation Services Marketing Management Planning Process 344

Customer Experience Matrix

APRIL 18, 2012

With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Crowd Factory is a certified cool product, which is probably reason enough for Marketo to buy them. Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics.

Act-On 120

Act-On Marketing Automation Services Marketo Buy 120

ClickZ

JUNE 15, 2020

30-second summary: The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. Predictive analytics, which uses historical data, machine learning, and statistical algorithms to predict future outcomes, it’s particularly useful for campaign planning and optimization.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. Content marketers can establish KPIs to measure the effectiveness of their content marketing strategy.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

TrustRadius Marketing

APRIL 1, 2021

For users looking to compare new and existing software options for their organization, reviews are your secret weapon. TrustRadius is the most trustworthy site for user reviews of business software. You can use TrustRadius to easily compare software products. Create a head-to-head software comparison.

Software 59

Software Product Comparison Click Rate 59

Adobe Experience Cloud Blog

APRIL 6, 2020

They extend the core capabilities of our software with key functionality and extensions spanning customer support, payments & security, marketing automation, accounting & finance, shipping & fulfillment and beyond. DemandGen : Americas (Commercial/Marketo). Vaimo : EMEA (Commercial/Magento).

Advertising Agencies 132

Advertising Agencies Work Management Marketing Management B2B Thought Leadership 132

Martech

NOVEMBER 8, 2023

” The senior marketing operations manager was talking about one experience of trying to put a martech stack together. ” That gives a flavor of the countless conversations being had in the halls of MOPs-Apalooza, the first full-scale live event put together by MO Pros , the community for marketing operations professionals.

Enterprise Management 105

Enterprise Management Work Management Marketing Management Budget Programs 105

Televerde

APRIL 11, 2023

For a vehicle to continuously run, it needs every part of its engine to function correctly, just like a demand engine in marketing. Televerde’s team of demand generation marketers have experience with the latest demand gen trends. This was exactly where our client, Marketo, saw themselves. Expansion takes time and effort.

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Demand Generation Agencies Demand Marketing AI Advertising Agencies 98

Adobe Experience Cloud Blog

MAY 22, 2017

SEO is powerful for more than just inbound marketing. The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. They may also be considering additional purchases.

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Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

ANNUITAS

MARCH 4, 2020

The Growth Marketing movement (aka growth hacking ) – now nearly ten years old – has had a significant and positive impact on the efficacy of demand marketing. Yet ‘first generation’ Growth Marketing has hit a wall. Yet ‘first generation’ Growth Marketing has hit a wall. It’s time for Next Generation Growth Marketing.

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Growth Marketing Top of Funnel Demand Enterprise Management 247

Atomic Reach

NOVEMBER 16, 2018

Struggling with Email Marketing? Today, marketing teams are investing in social media marketing, pay per click, and email marketing among other channels. That does not only mean they have to find the best social media marketer or pay per click marketer to help them achieve this. What is Email Marketing?

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Software 40