Hubspot

MARCH 18, 2020

Well, it requires social media analytics and reporting. What is social media analytics? Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. Social Media Analytics Reports. Types of Social Media Analytics Reports.

Social Media 101

Social Media Analytics Media Work Management 101

Golden Spiral

SEPTEMBER 10, 2021

Your B2B HealthTech solution can find great success in cultivating potential buyers on LinkedIn. LinkedIn is one of the best ways to make that happen. Forty percent of professionals access LinkedIn daily which adds up to over one billion interactions per month. Do you have a key statistic that will bring clarity?

Linkedin 62

Linkedin Marketing AI Lock-In Burn Rate 62

The Marketing Blender

JULY 11, 2022

Resources. . Your Simple Guide to B2B Marketing Analytics. Paying attention to marketing analytics is crucial for B2B companies. B2B marketing analytics can provide immense data; however, making sense of it all can be a complex process. What is B2B marketing analytics? Our Services. . See Our Work. .

Analytics 52

Analytics B2B Marketing Paid Search Agency Work Management 52

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Industry Jargon Is the Silent Killer of B2B Marketing 88 percent of B2B decision-makers have said that jargon, marketing clichés, and tired buzzwords such as “disruptive” harm the credibility of brands, and Adweek recently took a look at how using the wrong words can have negative consequences in B2B marketing.

B2B Marketing 106

B2B Marketing Search Marketing B2B Multi-Channel 106

Webbiquity

MARCH 31, 2022

Predictive analytics are changing the B2B marketing landscape and for good reasons. Predictive analysis is a form of artificial intelligence that uses statistics and data mining techniques to forecast the likelihood of future outcomes. You can connect with him via LinkedIn and Twitter.

Marketing Budget 294

Marketing Budget Enterprise Management Sales Management Work Management 294

KoMarketing Associates

JULY 2, 2020

That might sound like a lot, but flip that statistic over: 28% of B2B marketers aren’t advertising on social media. There’s also a perception that most of B2B social media advertising is done on LinkedIn. A great deal of B2B marketers do use LinkedIn ads, for sure. So how many B2B marketers use LinkedIn ads?

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Convert

MARCH 28, 2022

Is your A/B test taking too long to hit 95% statistical significance? But that doesn’t mean you have to become a statistical genius, you just need to understand how these concepts apply to your focus: randomized controlled experiments for digital assets. Let’s start by defining statistical significance. Do I even need to hit 95?

Statistics 52

Statistics A/B testing Sample Stats 52

ClearVoice

JUNE 19, 2023

Here are some key content marketing statistics to keep in mind when crafting your content marketing strategy for 2023: Account-based marketing statistics Account-based marketing (ABM) uses highly targeted campaigns to turn prospects into customers. Combining AI and other advanced analytics techniques to improve decision-making.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

BenchmarkONE

OCTOBER 3, 2019

Staying ahead of the game is necessary if you want to keep up – and one of the best ways to ensure that your team is focusing their time and resources in the right places. Here are 32 B2B marketing statistics for 2019 that will help guide you through Q4 — and beyond. What works one day may not work the next, and vice versa.

Statistics 53

Statistics B2B Marketing Planning B2B 53

Sprout Social

APRIL 25, 2024

A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks. Social media marketing templates streamline the process of creating new content or resources, helping you make the most of your time. When you’re already spread thin, every minute counts.

Social Media 102

Social Media Template Work Management Marketing Management 102

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Only B2B

JULY 5, 2023

This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment. Data-Driven Decision Making: In 2023, data analytics plays a vital role in demand generation strategies.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Convert

AUGUST 19, 2022

My background really started in marketing strategy and morphed into analytics, then testing. What’s the one resource you recommend to aspiring testers & optimizers? The best resource in this line of work will always be other experimenters. The next best resources would be. Basic statistics/analytics.

Work Management 59

Work Management Marketing Management Statistics Paid Search Agency 59

Webbiquity

FEBRUARY 4, 2011

Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? What common analytics mistakes should you avoid? Discover the answers to these questions and others here in eight of the best guides to web analytics of last year. How to Add Google Analytics to a Facebook Page Tab by SitePoint.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Marketing Insider Group

NOVEMBER 18, 2020

Marketing agencies give SMBs access to top-tier marketing capabilities and capacity, while using their internal resources more effectively. Don’t waste your resources on the smaller fish. Make sure to allot resources for mobile app remarketing since research suggests that people tend to stop using apps after 30 days.

Resource Management 358

Resource Management Demand Generation Agencies CMS Development Work Management 358

Spiralytics

MAY 30, 2024

Social networking platforms Social networking platforms like Facebook, X (formerly Twitter), and LinkedIn allow people to connect, share ideas, and build relationships. The platform’s allure lies in its unparalleled reach, sophisticated targeting options through Facebook Ads Manager, and robust campaign optimization analytics.

Social Media 62

Social Media Media Paid Search Agency Advertising Agencies 62

Convert

AUGUST 7, 2023

14 years What’s the one resource you recommend to aspiring testers & optimizers? However, on occasion, analytics may be your only source of insight. I remember writing a Linkedin article about this back in 2016: the expectation that experimentation would be easy. How many years have you been optimizing for?

Statistics 52

Statistics Validation Optimization Analytics 52

Webbiquity

APRIL 10, 2018

LinkedIn Pulse ). Engineers view Google as the most valuable content resource, followed by vendor websites. 4: Marketing Technology Growth and Challenges – 12 Enlightening Statistics. #5: 6: The State of Search: 17 Illuminating SEO and SEM Statistics. #7: HubSpot ). Content Marketing Institute ).

Marketing AI 249

Marketing AI Enterprise Management Stats Marketing Management 249

B2B Digital Marketer

MARCH 14, 2024

They kick off by highlighting a startling statistic: only 1% of marketing leaders believe their content planning and execution strategies are seamlessly integrated. Creative Space is Essential: Allocate time and resources for creative thinking beyond the constraints of current technology and processes.

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

EveryoneSocial

JANUARY 4, 2021

Sales and marketing can also use the platform to monitor what website content or resources a lead is most interested in. LinkedIn Sales Navigator. For B2B social selling, LinkedIn is one of the top social networking platforms to use. That information can then be used to tailor social selling content to attract better leads.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Convert

OCTOBER 18, 2022

So, this round-up is the result of personal experience, informed and refined by those who are active in the LinkedIn A/B testing community. If you’re a regular on the CRO streets of LinkedIn, you’ve probably run into or dropped a thumbs up on a Jonny Longden post. A Statistically Significant Newsletter. Test Everything.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

SalesIntel

NOVEMBER 16, 2021

Receive statistics on which tactics in your library are being used the most frequently, and then quickly share that knowledge with your team. LinkedIn Sales Navigator. LinkedIn Sales Navigator. That is the current total number of LinkedIn users. From your inbox, you may access customized email templates and content.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Automation Services Lead Ranking Tools 98

Webbiquity

FEBRUARY 20, 2020

It’s about adopting efficiency, casting the widest practical net with tested strategies that can be analyzed on a statistical level to measure outcomes beyond just making the sale. Counter to this level of efficiency, traditional sales tactics can be tremendous resource wastes that lead to frustration, dead-ends and employee burnout.

Work Management 317

Work Management Video Marketing Marketing & Strategy Marketing Strategy 317

Tiecas

JANUARY 27, 2024

Here are three statistics on B2B blogging that should convince you. This is an invaluable benefit because younger engineers look to their suppliers to fill their knowledge gap as senior engineers retire and in-house resources become scarce. One of the most effective channels for promotion is social media, such as LinkedIn and YouTube.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Only B2B

JUNE 19, 2023

By harnessing BANT qualified leads, businesses can optimize their sales process, allocate resources effectively, and focus efforts on prospects exhibiting the necessary criteria. Additionally, leveraging data analytics and marketing automation tools can help identify potential leads who align with the BANT framework.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Convert

DECEMBER 9, 2022

What’s the one resource you recommend to aspiring testers & optimizers? Many online resources can help people learn more about testing and optimization, including books, articles, and tutorials. Google Analytics Academy: Digital Analytics Fundamentals (Google). Digital Marketing Specialist (LinkedIn Learning).

Marketing AI 52

Marketing AI Multivariate analysis Budget Programs Conversion Rate 52

KoMarketing Associates

AUGUST 15, 2013

As social media platforms begin to provide more direct insight into activity metrics related to business activity, B2B marketers have a greater opportunity to connect the dots within business analytics tools to establish true marketing performance measurement. Additional Articles & Resources. Google Authorship.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

Zoominfo

FEBRUARY 26, 2021

With that shocking statistic, let’s review the benefits of sales automation. It also ensures that your sales process is streamlined and uniform while maximizing the efficiency of your sales resources. Some tools offer the total sales process, from automated lead research to reporting and team analytics. Salesforce.

Automation 162

Automation Work Management Top of Funnel Marketing AI 162

Webbiquity

JUNE 21, 2016

For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Complete Google+ analytics reporting, including engagement stats, follower growth, demographic information about your followers, and your best times and topics for posting. 4) GPlusData. Google Review Count: 2,930.

Google 154

Google Tools Best Practices Planning 154

Rev

AUGUST 2, 2023

Why you shouldn’t neglect prospecting Sales prospecting vs. lead generation General tips for more effective prospecting Examples and resources for outbound and inbound prospecting methods Let’s get started! Finally, marketing can help sales by providing the necessary resources to close deals. What is sales prospecting?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

PureB2B

JUNE 23, 2021

They can use ABM to optimize their marketing efforts and resources on the most viable prospects. According to practitioners, it aids in the alignment of sales and marketing and the better utilization of marketing resources. Aside from LinkedIn, email marketing has shown to be a reliable distribution medium for B2B marketers.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

KoMarketing Associates

MARCH 30, 2017

To provide more clarity around the term and help you apply social media to your existing marketing strategy, I’ve outlined key benefits, common challenges and questions, tips and additional resources. Additional Social Media Resources. 30+ Statistics Designed To Guide Your Social Media Strategy. Top Social Media Sites.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

EveryoneSocial

JULY 7, 2021

There’s no shortage of resources to keep you in the loop, so find what works for you. It may seem small, but it forces a new lens on the area and helps people see social media marketing as more than posting on Facebook or running ads on LinkedIn. Take a look at some of the best free and paid social analytics tools available today.

Social Media 110

Social Media Social Marketing Advertising Agencies Media 110

Circle Studio

DECEMBER 22, 2019

These posts are indicative of our blog’s mission to be the go-to resource for marketing best practices and information for both clients and prospects. The Latest B2B Content Marketing Trends, Statistics and Insights for 2020. 5 Reasons Your Employees Should Have Strong LinkedIn Profiles. 9 B2B Marketing Trends to Watch in 2020.

Marketing Proposals 98

Marketing Proposals Advertising Agencies Paid Search Agency Lead Nurturing 98

PureB2B

JUNE 14, 2021

Despite marketing being an important sales driver, chief financial officers and other top-level finance execs are hardly enthusiastic about the level of resources that goes into marketing. For example, statistics show there is a significant disparity between high and low earners in email marketing.

Budget Programs 62

Budget Programs Paid Search Agency Optimization Advertising Agencies 62

Convert

SEPTEMBER 23, 2022

She provides her top tips for maintaining the right mindset in experimentation, from learning using a variety of resources to having resilience and working hard to practice multiple skills. I was working at Specsavers, writing SEO copy for the website, doing some web admin, analytics and working on digital campaigns.

Copywriting 52

Copywriting Work Management Eye-Tracking Analysis 52