Sprout Social

APRIL 26, 2023

LinkedIn has become a different kind of social space. According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year. But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. And does it matter?) Impressions?

Linkedin 105

Linkedin Ad Frequency Social Media Marketing Analytics Tools 105

Marketing Insider Group

AUGUST 11, 2023

Why Social Media Is Important For Business Social media is important for business , because it allows a business to connect directly with customers. Customer Engagement: Social media allows businesses to interact with customers in real time, fostering community and deepening relationships.

Social Networks 177

Social Networks Business Work Management Social Media 177

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Social media managers must also juggle multiple responsibilities.

Social Media 308

Social Media Work Management Marketing Management Media 308

Trade Press Services Newsletter

JANUARY 4, 2024

From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Just as a captain needs to define a clear course for a successful journey, your business requires a well-defined marketing plan to navigate a competitive marketplace. Cut through the fog with personalization.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Webbiquity

MARCH 31, 2022

For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. People won’t buy what they don’t understand.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. The answer is LinkedIn, the B2B social media platform of choice. The Top 10 LinkedIn Influencers to Follow. But influencer marketing is not just for B2C. Quick Links.

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Social Media 107

Social Media Template Work Management Marketing Management 107

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

Social Media 78

Social Media Media Brand Identity Branding 78

Marketing Insider Group

FEBRUARY 6, 2023

As marketers we know the importance of planning, executing, and measuring the results of campaigns. Five key recommendations: Adopt a digital-first marketing strategy while including hybrid execution and delivery across all campaigns and tactics, understanding where and when to use them.

B2B Thought Leadership 228

B2B Thought Leadership Lead Ranking B2B Marketing Planning 228

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Webbiquity

FEBRUARY 21, 2023

93% of marketers have used influencer marketing at some point, and collectively they plan to directly spend almost twice as much on influencers in 2023 as they did in 2016. Put simply, while 38% of consumers say they trust brand-produced social media content , 61% trust influencer recommendations. billion in 2016 to $16.4

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work? Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Brandpoint

JANUARY 29, 2020

Ryan Sweeney is the Director of Analytics at Ignite Social Media and has been in the industry of social analytics since “ before the major networks released official analytics platforms.” Delving into analytics can be a little intimidating for marketers who tend to favor more creative situations.

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Industry Jargon Is the Silent Killer of B2B Marketing 88 percent of B2B decision-makers have said that jargon, marketing clichés, and tired buzzwords such as “disruptive” harm the credibility of brands, and Adweek recently took a look at how using the wrong words can have negative consequences in B2B marketing.

B2B Marketing 129

B2B Marketing Search Marketing B2B Multi-Channel 129

Valasys

JULY 31, 2023

By automating repetitive tasks, such as content scheduling, social media posting, and email campaigns, businesses can save valuable time and resources, allowing their teams to focus on more strategic and creative endeavors. Content automation allows teams to focus on strategic planning and creative aspects.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Marketing Insider Group

MARCH 18, 2020

With such a wide choice of tools, it can be difficult knowing which ones are the right option for your digital marketing strategy. When it comes to an effective content strategy , having a calendar and content management tool is the forcing function of making sure the strategy is adhered to.

Marketing Management 362

Marketing Management Tools Planning RSS 362

Marketing Insider Group

NOVEMBER 18, 2020

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies.

Resource Management 359

Resource Management Demand Generation Agencies CMS Development Work Management 359

ClearVoice

MAY 7, 2024

If that sounds like you, it’s time to ramp up your approach with some advanced strategies. This approach hones in on the unique interactions and characteristics of each segment, allowing for more personalized and effective marketing strategies. No one likes getting abysmal results out of their personalized marketing campaigns.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Psychographics Work Management 52

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Executives and higher-ups finally understand the value of a comprehensive, multi-touchpoint digital marketing strategy. What have you learned in the last year?

Marketing Budget 350

Marketing Budget Marketing Budget Creation Budget Programs Research 350

nDash

APRIL 7, 2022

You already know social media should be part of your content marketing strategy. But, do you know which analytics tools to use to enhance those efforts? Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook?

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. It requires building strong relationships with potential business clients, understanding their specific needs and pain points, and tailoring marketing strategies to address those concerns effectively.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

The Marketing Blender

JULY 11, 2022

Your Simple Guide to B2B Marketing Analytics. Paying attention to marketing analytics is crucial for B2B companies. B2B marketing analytics can provide immense data; however, making sense of it all can be a complex process. What is B2B marketing analytics? What B2B data analytics are important to track?

Analytics 52

Analytics B2B Marketing Paid Search Agency Work Management 52

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Level: Beginner – intermediate.

Social Media 115

Social Media Training Course Resources 115

Valasys

JUNE 12, 2020

Account-Based Marketing is a marketing strategy that concentrates on allocating marketing resources to engage a specific set of target accounts, those that often constitute the high-value customers. Scoring, Selecting and Prioritizing Your Target Accounts. Read more on 5 Essentials of B2B Sales and Marketing Alignment.

Account Based Marketing 72

Account Based Marketing Linkedin Campaigns Lead Scoring 72

Hubspot

JUNE 11, 2020

70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. These points emphasize the need for a strong content marketing strategy. A strategy is only as good as its tools. Content Marketing Analytics. HubSpot Marketing Hub. Price : Starts at $40/mo.

Analytics 101

Analytics Work Management Planning Tools 101

Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

Trade Press Services

MAY 6, 2024

Attending industry trade shows and events is a valuable strategy for organizational growth. To maximize the benefits of trade show participation, it’s essential to put a strategic plan in place. “If A solid focus will help you optimize your efforts. The B2B trade show market was $10.2 Reach target audiences. Establish a budget.

Trade Show 60

Trade Show Marketing Management Planning B2B Thought Leadership 60

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. Many media platforms provide brand lift studies. Use heat mapping and behavior analytics tools like Microsoft Clarity to help identify any opportunities for improvement.

B2B Marketing 109

B2B Marketing Trends B2B Planning 109

Velocity Partners

FEBRUARY 20, 2024

If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Understanding the role of each paid media channel in your GTM strategy. John’s views struck a chord with me. Honing SEO skills. They look like this.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

Launch Marketing

MAY 11, 2022

Creating a social media strategy and plan is the key to success for social media growth and helps you improve audiences’ engagement, as well as your relationship with them so that you can get useful insights. Work with your team to figure out what social media can help the business achieve. Use the right platforms.

Social Media 117

Social Media SWOT Tips Media 117

ClearVoice

APRIL 23, 2021

What is off-page optimization? Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. An off-page SEO strategy could involve connecting with influencers who bring attention to your site.

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

PureB2B

JUNE 14, 2021

In this article, we covered strategies that can help you budget like a CFO and optimize your expenses on digital marketing. Social media marketing: From LinkedIn, Twitter, and Facebook to TikTok, you need a strong presence anywhere your target audience hangs out. Analytics should be consistent in every assessment.

Budget Programs 62

Budget Programs Paid Search Agency Optimization Advertising Agencies 62

B2B Digital Marketer

FEBRUARY 15, 2024

Balancing the Art of Trust and Technology in B2B Understanding consumer behavior and driving successful marketing strategies. In this insightful episode, host Jim Rembach sits down with Brandon McKee, CEO of Win Big Media, to explore the intricacies of B2B marketing and how to achieve certainty in this dynamic field.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. This finding underscores the growing recognition of social media’s significant impact in driving business growth for manufacturing companies.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Contently

MAY 2, 2018

Content is the key to optimizing conversion rates across the marketing funnel—from raising awareness about the book, to gathering supporters and subscribers, to driving conversions, and finally to getting buyers to write reviews and spread the word. Content strategy starts with the audience. Okay, back to the plan.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

EveryoneSocial

APRIL 26, 2021

In 2020, LinkedIn made an official announcement that they would be sunsetting their employee advocacy product called Elevate. While some of the Elevate features certainly help improve the use of LinkedIn company pages, it does not create a true employee advocacy solution. LinkedIn Company Pages. Great news, right? Of course not!

Linkedin 72

Linkedin Paid Search Agency Enterprise Management Work Management 72