Analytics - B2B Marketing Zone

Best of 2008: SEM Landing Pages

WebMarketCentral

APRIL 20, 2009

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year.

Landing Pages

Landing Pages SEM Best Practices Search Engine Marketing

Executive-Level Web Analytics, Part 2

WebMarketCentral

FEBRUARY 23, 2007

There are three things a visitor could do upon hitting your landing page: 1) Convert into a sales lead (ideal). 3) Visit other pages on your site to get more information. Second, marketers should also look beyond immediate sales conversions to also track "marketing conversions." 2) Leave the site (bad).

Analytics

Analytics Landing Pages Blast Campaigns PPC

Best of 2008: SEO Guidance, Part 5

WebMarketCentral

AUGUST 17, 2009

There's lots more red meat for web analytics data junkies as well. How to make sure search-engine users find your Web site by IT World Canada In this SEO for Dummies -style piece, Christopher Null interviews Rand Fishkin of SEOmoz , Danny Sullivan of Search Engine Land , and Michael H. Social traffic (e.g.

SEO

SEO Best Practices Adwords Copywriting

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Best of 2009 (So Far): Search Engine Marketing

WebMarketCentral

DECEMBER 3, 2009

Finding The Optimal Cost-Per-Lead by Search Engine Land Patricia Hursh makes the case that the lowest cost per lead isn't always best, as this pursuit can cause marketers to leave leads on the table, so to speak. Discover the answers to these questions and others here in some of the best posts on search engine marketing (so far) this year.

Search Engine Marketing

Search Engine Marketing Search Marketing Adwords SEM

Best of 2008 (So Far) - Search Engine Marketing, Part 1

WebMarketCentral

AUGUST 14, 2008

Google Analytics Keyword Sleuth vs Search Query Performance Report by Google Analytics Blog Mark Curtis offers up a detailed comparison of these two helpful PPC keyword research tools. Kevin Gold offers a couple of examples demonstrating that ad clickers don't read landing page copy in detail.

Search Engine Marketing

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency

Best of 2008: SEO Tools, Part 2

WebMarketCentral

APRIL 14, 2009

Traffic Travis Traffic Travis is very helpful free SEO tool for keyword analysis, backlinks and on-page SEO. I've found its page analysis tools (for keyword density, headings, meta tags etc.) to be particularly valuable, and have even sent before-and-after page analysis reports to clients.

SEO

SEO Tools Peer-to-peer Best Practices

Best of 2008: Web & SEO Copywriting

WebMarketCentral

MARCH 23, 2009

Ten Copywriting Tips for B2B SEO by Search Engine Land Galen DeYoung offers tips for meeting the unique challenges faced by B2B copywriters, such as watch the lingo, don't be afraid of long copy, and use image "captions as another opportunity to sell to the prospect and another opportunity to influence search results."

Copywriting

Copywriting SEO Best Practices Internet Marketing

The Case of the Missing Leads: An SEM Mystery

WebMarketCentral

DECEMBER 29, 2008

No problem, I thought; knock out a keyword list, crank out a few ads, test a couple of different landing pages, keep an eye on things to weed out the bum search phrases and keep bids in line, piece of cake. I tried running the numbers by campaign, by CTR, by landing page—everything seemed random. Or something like that.

SEM

SEM Adwords CTR Search Engine Marketing

Marketing Automation Update: Manticore VII Released

WebMarketCentral

NOVEMBER 17, 2009

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. The company's original focus was on web analytics.

Manticore

Manticore Marketing Automation Services Marketing Automation Automation

Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

MAY 28, 2009

Discovering New PPC Search Advertising Opportunities with the Google Search-based Keyword Tool by Internet Marketing and e-Business Review Louise Rijk provides an in-depth look at Google's search-based keyword tools, including how to use it for developing landing page copy and competitive research.

Adwords

Adwords Tactics Tips PPC

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

SEPTEMBER 3, 2009

Use Facebook fan pages to help with SEO? In Facebook Adding 'Fan' Pages To Public Search Listings , Mark Walsh of MediaPost provides additional detail on this announcement and its implications for marketers. tags: social media marketing Facebook fan pages SEO? How can you make a big splash in social media without a huge budget?

LEADSExplorer

LEADSExplorer Social Media Optimization Web 2.0

Book Review: Website Optimization

WebMarketCentral

JANUARY 23, 2009

There are still some specialized skills required—it certainly helps to have some background in online marketing, web analytics and HTML coding—though King's clear and concise prose removes a lot of the mystery. It pays for itself in the first 50 pages—two chapters covering natural search engine optimization and an organic search case study.

Optimization

Optimization Marketing Websites PageRank Lead Scoring

Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

OCTOBER 13, 2008

What critical intelligence can be gained from PPC analytics? Marketing lessons learned form pay-per-click analytics by John W Ellis How PPC analytics take the guesswork out of marketing, providing precise, quantitative feedback on elements like ad messages, geo-targeting and keyword selection.

Search Engine Marketing

Search Engine Marketing Paid Content Search Marketing PPC

Best of 2008: Blogging for Business, Part 1

WebMarketCentral

APRIL 27, 2009

4 Quick and Simple Ways to Increase Page Views on Your Blog by Problogger A short but helpful post from Skellie with some quick and easy ways to make your blog stickier. ("End Assure you're utilizing blogging best practices? Learn all of that in more in some of the best posts from the last year on blogging for business.

Best Practices

Best Practices Business Adwords Blogger

Best of 2008: Blogging for Business, Part 2

WebMarketCentral

JUNE 24, 2009

5 Ways To Optimize Your Blog and Capture More Repeat Visitors by ProBlogger Rich Page recommends practices like tracking your internal search results (to help determine what topics are most important to your readers), surveying your readers, and building an online community into your site in order to increase repeat visits.

RSS

RSS Best Practices Business Blogger

Best of 2008: Random but Interesting, Part 2

WebMarketCentral

AUGUST 31, 2009

Improving Web Site Traffic: Miscellaneous Techniques by PromotionWorld Rob Wood offers 10 ideas for increasing traffic to your business website, from creating a "what's new" page where you can post fresh content to adding articles and incorporating site search.

Paid Content

Paid Content Paid Search Agency Best Practices Advertising Agencies

Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

JUNE 17, 2009

LookupPage lets you create an optimized personal profile that, in most cases, will show up very highly on the major search engines, helping you to "own" valuable first-search-page real estate for your name.

Tools

Tools Best Practices RSS Adwords

Best of 2008: SEO Guidance, Part 3

WebMarketCentral

MAY 11, 2009

The 3 Cornerstones of SEO by SEOmoz Duncan Morris recommends explaining SEO to prospective clients using a simple triangular diagram to show the three core areas of SEO: content (on-page factors), technical issues and trust (links and ratings).

SEO

SEO Best Practices PR PageRank

Best of 2008: Random but Interesting, Part 1

WebMarketCentral

JUNE 30, 2009

The Big List Of Major B2B Search Engines by Search Engine Land The resourceful Galen DeYoung notes here that while "most search marketers focus on Google, Yahoo, and Microsoft.B2B search marketers also have a growing number of vertical search options." Swim Search for Blogging Mert Erkal free-music-search-engines AddictiveTips Last.fm

Marketing Budget

Marketing Budget Classified Ads Best Practices Budget Programs

Best of 2008: AdWords Tips and Tactics

WebMarketCentral

APRIL 7, 2009

Avoid the AdWords Quality Score Slap: How to Make Common Changes to Your Account Without Damaging Your Quality Score by PPC Hero Explaining that the AdWords quality score is assigned on the basis of the relevance of a keyword to its corresponding ad text, the landing page, and the click-through rate, this post advises moving keywords into new ad groups (..)

Adwords

Adwords Tactics Tips SEM

Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

JULY 20, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Marketing & Strategy

Marketing & Strategy Brand Identity Branding Best Practices

Best of 2008: SEO Guidance, Part 4

WebMarketCentral

JULY 6, 2009

Bookmark this page and keep it near the top of your list. and PageRank is everything (no, Google uses this, but it's only one of more than 200 factors that determine where your pages will show up in searches for specific search terms). In many communications, it's best to avoid jargon or at least define it.

SEO

SEO Marketing Proposals Best Practices PageRank

Best of 2008: Amusing, Creative and Just Plain Odd, Part 2

WebMarketCentral

SEPTEMBER 16, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Creativity

Creativity Paid Search Agency Best Practices Adwords

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

WebMarketCentral

AUGUST 24, 2009

naming conventions SEO copywriting mistakes search engine rap Christopher Richards sloppy copy Steven Wright Copyblogger Brian Clark Small Business Search Marketing Matt McGee Searchles Don McMillan The Chronicles of George del.icio.us tags: Web 2.0 tags: Web 2.0

Web 2.0

Web 2.0 Creativity Copywriting Best Practices

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

MAY 18, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Social Media

Social Media Web 2.0 iCrossing Optimization

Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

JULY 13, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

LEADSExplorer

LEADSExplorer Social Media Optimization Web 2.0

Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

JUNE 3, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Brand Identity

Brand Identity Branding Marketing & Strategy Best Practices

Best of 2008: Interactive PR, Part 2

WebMarketCentral

MAY 4, 2009

SEO social media interactive PR? SEO social media interactive PR? THINKing Harry Hoover HARO PitchEngine Online Marketing Blog Lee Odden Jason Kintzler Steve Rubel Lori Luechtefeld Orange Soda blog Search Engine Journal Loren Baker Content Marketing Today Newt Barrett David Meerman Scott The New Rules of Marketing and PR del.icio.us tags: PR 2.0

PR

PR Best Practices Blogger Copywriting

Best of 2008: Blogging for Business, Part 3

WebMarketCentral

SEPTEMBER 10, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

RSS

RSS Best Practices Business Blogger

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

SEPTEMBER 22, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Social Media

Social Media Optimization Media Web 2.0

Best of 2008: Cool Web Tools, Part 2

WebMarketCentral

AUGUST 3, 2009

A low-cost web analytics package with features that can't be matched by that free one everybody uses. Helpful Firefox plugins and SEO analytics tools. Clicky While there are lots of website analytics programs out there, Clicky combines powerful functionality with affordable pricing in a way few others can match.

Tools

Tools Best Practices SEM Adwords

Genoo Aims to Shake Up Marketing Automation Space

WebMarketCentral

SEPTEMBER 21, 2009

The company's new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com.

Marketing Automation Services

Marketing Automation Services Marketing Automation Microsite Salesforce.com

Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

SEPTEMBER 14, 2009

Or one to help you find just the right word, or submit content to all of your favorite social networking sites at once, or grab screen images, or test landing pages, or instantly perform special searches on Google? How about one to automatically create animated GIFs? tactics to boost b2b marketing results.

Tools

Tools Best Practices Web 2.0 Adwords

B2B Marketing Zone

WebMarketCentral

Best of 2008: SEM Landing Pages

Executive-Level Web Analytics, Part 2

Webinars

Trending Sources

Best of 2008: SEO Guidance, Part 5

Webinars

Best of 2009 (So Far): Search Engine Marketing

Best of 2008 (So Far) - Search Engine Marketing, Part 1

Best of 2008: SEO Tools, Part 2

Best of 2008: Web & SEO Copywriting

The Case of the Missing Leads: An SEM Mystery

Marketing Automation Update: Manticore VII Released

Best of 2008: AdWords Tips and Tactics, Part 2

Best of 2008: Social Media Optimization, Part 5

Book Review: Website Optimization

Best of 2008 (So Far) - Search Engine Marketing, Part 2

Best of 2008: Blogging for Business, Part 1

Best of 2008: Blogging for Business, Part 2

Best of 2008: Random but Interesting, Part 2

Best of 2008: Cool Web Tools, Part 1

Best of 2008: SEO Guidance, Part 3

Best of 2008: Random but Interesting, Part 1

Best of 2008: AdWords Tips and Tactics

Best of 2008: Strategy and Branding, Part 2

Best of 2008: SEO Guidance, Part 4

Best of 2008: Amusing, Creative and Just Plain Odd, Part 2

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

Best of 2008: Social Media Optimization, Part 2

Best of 2008: Social Media Optimization, Part 3

Best of 2008: Strategy and Branding, Part 1

Best of 2008: Interactive PR, Part 2

Best of 2008: Blogging for Business, Part 3

Best of 2008: Social Media Optimization, Part 6

Best of 2008: Cool Web Tools, Part 2

Genoo Aims to Shake Up Marketing Automation Space

Best of 2008: Cool Web Tools, Part 3

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