Analytics Information Salesforce.com Trends 
KoMarketing Associates
JUNE 29, 2016
Why it’s great: This group primarily focuses on the technological aspects of digital marketing, including investment and assessment, implementation, and future trends as it pertains to campaign execution. Google Analytics. Salesforce.com. From the group introduction: Salesforce.com. Future trends.
Customer Experience Matrix
OCTOBER 24, 2014
A couple of weeks ago, I wrote that “predictive everywhere” is one of major trends in data-driven marketing. It then enhances the data with business and demographic information from public Web pages, social profiles, and third party sources including Zoominfo , InsideView , and Orb Intelligence.
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Customer Experience Matrix
AUGUST 6, 2013
RightWave staff also helps with data quality and analytics, two other areas where many marketing departments lack expertise. What clients do use are extensive reporting tools that show marketing calendars, campaign results, customer profiles, Web tracking reports, funnel analysis, return on investment, and other information.
Customer Experience Matrix
OCTOBER 29, 2015
When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Current clients use Openprise in more modest ways, however. Some can run in real time through API calls.
Customer Experience Matrix
AUGUST 14, 2014
Some of the more important ones include: • Specific data sources, scanning techniques, and analytical methods. Coverage outside the United States • Information returned beyond names and lead scores, such as recommended treatments and social profiles. I’ve grouped them based on how much information I have available.
Adobe Experience Cloud Blog
JUNE 4, 2013
Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. We believe that marketing is undergoing a deep transformation driven by large-scale trends such as the rise of self-directed consumers and broad and instant availability of information online. Where marketing is going. Where marketing is going.
Hubspot
MARCH 8, 2012
The trouble is, when most marketers hear the word 'analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. Enter marketing analytics. The Difference Between Web Analytics and Marketing Analytics.
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