NuSpark Consulting

AUGUST 9, 2012

There are so many social media tools, platforms, and analytics hubs (many we use); so I wrote this to put in perspective my view on social media analytics and how I combine the various metrics into a measurement dashboard that makes sense to all parties as discussed above. We’ll focus on Twitter, Google+, Facebook and YouTube.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

NuSpark Consulting

AUGUST 9, 2012

There are so many social media tools, platforms, and analytics hubs (many we use); so I wrote this to put in perspective my view on social media analytics and how I combine the various metrics into a measurement dashboard that makes sense to all parties as discussed above. We’ll focus on Twitter, Google+, Facebook and YouTube.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Outgrow

OCTOBER 7, 2021

Furthermore, think of review websites like Google+, and even Facebook. Just figure out the scope of work and send them samples! Whether it is bloggers, Instagrammer, or YouTubers, know which social platform is best for your business. Sample the press kit section of Annmarie Skin Care website. 2 Hangout on Instagram.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

QuanticMind

MARCH 21, 2017

Day 1 of #SMX West brings new updates on Google Assistant, advertising in Google Maps, offline attribution discussion and much more. pictured: Jason Douglas, Product Management Director for @google Actions). Day 1 Keynote – Google Assistant and Actions updates direct from Google. SMX West 2017, Day 1.

Advertising Agencies 40

Advertising Agencies Google Advertisements Advertising 40

NuSpark Consulting

OCTOBER 27, 2013

YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Cisco is a leader in video marketing for their products; below is a sample content plan for their videos. . Analytics, hosting, and feature add-ons: Viewbix , Wistia , to name two I like.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

seo.co

MAY 10, 2021

Always ask to see samples from the writing team. Google rolled out a mobile-first index that prioritizes ranking web pages that are mobile-friendly. Although there are other search engines, Google has the largest portion of market share, and your website needs to be considered mobile-friendly by Google.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

NuSpark Consulting

SEPTEMBER 9, 2012

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Google in particular offers a multitude of targeting options to limit waste coverage and laser-focus a message.

Display 100

Display Advertisements Advertising Lead Ranking 100

Optinmonster

FEBRUARY 23, 2022

Those are just a tiny sample of how you can use OptinMonster’s technology to tailor your popup campaigns to specific people performing specific actions. All you have to do is tell AIOSEO what words or terms you’d like to rank for on sites like Google. Analytics to help you refine your marketing strategy.

Planning 73

Planning Best Practices Work Management Marketing Management 73

Hubspot

JULY 22, 2019

Instead, they are choosing to view content on newer streaming platforms -- Netflix, Hulu, Amazon Prime, and YouTube TV, which have been taking over the viewing space. For example, YouTube TV increased its viewership by more than 10X between 2010 and 2017. The Rise of Digital Advertising. You're searching for a "green Columbia jacket?"

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Sprout Social

MAY 26, 2020

With 2 billion unique users watching 1 billion hours of video every day, YouTube offers an excellent platform to market your business. So there’s no doubt that leveraging YouTube will help you achieve all of these goals and more. Create and brand your YouTube channel. Use these insights to plan your YouTube content strategy.

Youtube 130

Youtube Paid Content Social Media Social Marketing 130

Hubspot

DECEMBER 22, 2016

Among HubSpot customers, we saw a widespread adoption of technologies that, when it comes to marketing and sales, are pretty standard -- things like analytics, email, social sharing, and CMS, to name a few. 2) Analytics Technologies. The top-used video platform -- by wide margin -- is YouTube, followed by Vimeo and Wistia.

Hubspot 28

Hubspot Paid Search Agency Planning Advertising Agencies 28

Versium

OCTOBER 2, 2018

Digital display ads on Facebook, LinkedIn, Google and broader publisher sites are becoming more popular in targeting business decision makers. Here is a sampling of what AI can do and the results we are seeing: Current mapping technologies allow consumer identity parameters to be matched to business decision makers (i.e.

Account Based Marketing 40

Account Based Marketing Business ABM Sales Qualified Leads 40

Versium

OCTOBER 2, 2018

Digital display ads on Facebook, LinkedIn, Google and broader publisher sites are becoming more popular in targeting business decision makers. Here is a sampling of what AI can do and the results we are seeing: Current mapping technologies allow consumer identity parameters to be matched to business decision makers (i.e.

Account Based Marketing 40

Account Based Marketing Business ABM Sales Qualified Leads 40

ClearVoice

JUNE 21, 2022

Below are three sample content strategy examples. 3 types of content plans with sample scenarios. Let’s take a look at the three types of content plans and some sample scenarios based on your budget. Google, together with most search engines, consider the backlink profile of a page to determine if they are rank-worthy.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

ClearVoice

MARCH 19, 2020

Here’s how to create and budget your content plan (with sample scenarios). Although content marketing needs vary business to business, this is a sample of a content plan you could expect to receive over the course of a year with a $5K monthly budget: Technical and keyword audit (once annually). Snag them for free right here.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Vidyard

MARCH 23, 2021

Revenue-based goals focus on things like increasing lead form inquiries while brand goals involve things like growing a higher quality email list, driving more blog traffic, or capturing Google answer boxes for targeted keywords. In fact, video analytics rank as the number one online video platform feature for businesses.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Marketing Insider Group

MARCH 7, 2021

Sprout Social is a social media management platform that allows individuals and businesses to manage social sharing, engagement and communications across Twitter, Facebook, LinkedIn, Instagram and Google+. Like Hootsuite, the platform also offers social media analytics tools to help you measure and report on your performance.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Versium

OCTOBER 23, 2018

Digital display ads on Facebook, LinkedIn, Google and broader publisher sites are becoming more popular in targeting business decision makers. Here is a sampling of what AI can do and the results we are seeing: Current mapping technologies allow consumer identity parameters to be matched to business decision makers (i.e.

Marketing AI 40

Marketing AI Account Based Marketing Lead Ranking Paid Search Agency 40

Versium

OCTOBER 23, 2018

Digital display ads on Facebook, LinkedIn, Google and broader publisher sites are becoming more popular in targeting business decision makers. Here is a sampling of what AI can do and the results we are seeing: Current mapping technologies allow consumer identity parameters to be matched to business decision makers (i.e.

Marketing AI 40

Marketing AI Account Based Marketing Lead Ranking Paid Search Agency 40

QuanticMind

OCTOBER 24, 2017

Day 1 of #SMX East offers the keynote address from Google on online-to-offline (o2o), Shopping best practices, Display best practices and more. Day 1 Keynote: “Google Unveils New Online-To-Offline Ads Innovations” by Kishore Kanakamedala. Reporting & Analytics: “What’s Your Audience Thinking?

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Webbiquity

APRIL 4, 2017

Google Review Count: 341. Sample review: “You no longer need to be a video geek to create awesome videos. Google Review Count: 248. Google Review Count: 243. Sample review: “(Flipagram is a) mobile app (that) creates a video out of your pictures. Google Review Count: 220. Google Review Count: 194.

Marketing Automation Services 223

Marketing Automation Services Budget Programs Enterprise Management Video Marketing 223

Webbiquity

APRIL 10, 2017

Google Review Count: 312. Sample review: “Reputation.com…allows you to view search engine results and select if a result is positive, negative, or not you…you have access to the top 20 links, plus you are given the top 20 links for both Google and Bing. Google Review Count: 192. 1) Google Alerts.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Heinz Marketing

AUGUST 23, 2021

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. If you are watching this live on LinkedIn, Facebook, or YouTube, thank you very much for joining us in the middle of your workday. That same website has a free sample chapter of the book. You can even ask Alexa!

Enterprise Management 106

Enterprise Management Work Management Paid Search Agency B2B Sales 106

Webbiquity

MARCH 23, 2017

Google Review Count: 391. Sample review: “LinkedIn Pulse is a mobile app that pushes news feed of your selected topic to your device. Google Review Count: 228. Sample review: “You can re-purpose some of your best content for Medium.com. Google Review Count: 141. Google Review Count: 377. Pricing: free.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

ConvertKit

APRIL 10, 2019

On your YouTube channel videos. You can determine what your top performing website pages or blog posts are by looking into your website platform built-in analytics dashboard or your Google Analytics account. We give our users a sample default message they can use, but personalization goes a long way with email marketing.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

ConvertKit

APRIL 10, 2019

On your YouTube channel videos. You can determine what your top performing website pages or blog posts are by looking into your website platform built-in analytics dashboard or your Google Analytics account. We give our users a sample default message they can use, but personalization goes a long way with email marketing.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

Marketing Insider Group

MARCH 28, 2024

By integrating Fomo with Google Analytics, you can also measure the ROI of showing customer interactions on your site. Refer to our Google Analytics guide if you need any help with setting up this tracking. Even Amazon buys into Google Shopping. To get started, it’s easiest to use a tool like Fomo.

eCommerce 210

eCommerce Tactics Budget Programs Work Management 210

Vidyard

OCTOBER 27, 2019

Revenue-based goals focus on things like increasing lead form inquiries while brand goals involve things like growing a higher quality email list, driving more blog traffic, or capturing Google answer boxes for targeted keywords. Sample Video Production Timeline. For particularly complex projects, allow 10 to 13 weeks. Your sales reps.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Webbiquity

DECEMBER 19, 2016

Web analytics tools like Google Analytics or Clicky are great for the former. Google Review Count: 217. Special features: keyword grouping/categorization; geo tracking; Google Analytics integration; keyword suggestions. Google Review Count: 216. Google Review Count: 210. 1) SerpBook.

Marketing Automation Services 100

Marketing Automation Services Budget Programs SEO Tools 100

Hubspot

JANUARY 14, 2013

Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. Experience using social media analytics tools and the ability to tweak social strategies based on findings. An analytical mind and interest in using data to optimize/ scale blog marketing strategies and tactics.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Optinmonster

MARCH 18, 2020

Pay Attention to Sample Size. To find your most visited pages in Google Analytics, go to Behavior » Site Content » All Pages : Once you know what these are, you’ll know where to place email subscription and lead magnet optin forms. Pay Attention to Sample Size. Make Sure Your Data’s Reliable. Lead magnet page.

Practices 93

Practices Best Practices Sample Statistics 93

Webbiquity

FEBRUARY 2, 2017

Google Review Count: 446. Sample review: “You need a tool to manage your email list and subscribers. Google Review Count: 349. Sample review: “Ever forget to follow up with a contact? Google Review Count: 332. Google Review Count: 285. Google Review Count: 270. Google Review Count: 261.

Marketing Automation Services 100

Marketing Automation Services Email Marketing Enterprise Management Tools 100

Single Grain

JUNE 30, 2023

Here are some specific ways ChatGPT can help marketers in generating content ideas: YouTube Script Writing: Marketers can leverage ChatGPT to generate scripts for their YouTube videos, ensuring that they have a well-structured and engaging outline to work from.

Marketing AI 52

Marketing AI Creativity Marketing Analytics Tools Landing Pages 52

Single Grain

DECEMBER 19, 2023

In this post, I will present a list of awesome paid, freemium (meaning that you need to pay only if you wish to use extra features) and free SEO tools to improve your Google ranking. Metrics and Analysis – Import valuable SEO data from Google Search Console including impressions, clicks, average position and CTR (Click-Through Rate).

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Convert

MARCH 21, 2023

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. The Google Golden Triangle from 15 years ago (Source: Flickr ) The first thing to understand about heatmaps is color theory. Are you losing them at specific points on the page?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Sprout Social

JUNE 20, 2019

Sprout offers the same competitive analytics on Instagram too. Find out how Sprout can boost your competitive analytics and research with a free trial today. It assesses follower counts on the likes of Twitter, Instagram and YouTube among other services. When enabled, you also see how competing sites compare in a Google query.

Analysis 102

Analysis Budget Programs Tools Ad Frequency 102

Brandwatch Marketing

AUGUST 21, 2023

Buffer User-friendly and clean, Buffer is great for staggering content throughout the day across multiple social platforms: Facebook, LinkedIn, Twitter, Google+ and Pinterest. Hootsuite is the ideal solution if you’re seeking to combine publishing and engagement with a social analytics solution.

Enterprise Management 98

Enterprise Management Social Media Work Management Marketing Management 98