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Make It to the Inbox With Litmus Spam Testing

Litmus

Also called domain authentication or validation, email authentication helps prevent spoofing and phishing scams (like emails meant to look like they come from Amazon or your bank—but don’t). Meant to combat phishing and helps you identify if a sender is attempting to impersonate you. List-Unsubscribe. Sender Policy Framework (SPF).

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16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP!

Outgrow

E-commerce marketing tools examples are Shopify, Zapier, and Google Analytics to name a few. . Likewise, they give you important insights about your customers through analytics. . In other words, Selz enables a brand to present and manage their store on social media & Google Smart Shopping. With Outgrow, you can .

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How to Audit your Email Campaigns for Better Results

Webbiquity

You can use Google Analytics to find out when your website gets the most visitors or your email tool’s analytics to look at open and click times. Always keep a high sender score and have security in place to avoid phishing attacks or domain hijacking. Use your findings to optimize your email send times.

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How AI Can Supercharge Your SEO Strategy

RebelMouse

From Google incorporating AI into its algorithms to how AI influences SERPs, ranking, featured snippets, and more, AI has made its mark on the digital marketing industry. As of right now, we know how Google feels about using AI. It is predicted that by 2030, the AI market will be worth $1 trillion.

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4 Easy Steps to Get a Custom Email Domain [+ Key Features to Look For]

Hubspot

It's likely that these figures have gone up recently, given the prevalence of email phishing attacks. Having a custom email domain will ensure your personal data doesn't get mixed in with your business analytics and dirty your data. Google Workspace, for instance, requires users to have a linked website to create a custom email domain.

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Make It to the Inbox With Litmus Spam Testing

Litmus

Also called domain authentication or validation, email authentication helps prevent spoofing and phishing scams (like emails meant to look like they come from Amazon or your bank—but don’t). Meant to combat phishing and helps you identify if a sender is attempting to impersonate you. List-Unsubscribe. Sender Policy Framework (SPF).

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Practical Cybersecurity for Marketing Agencies

ActiveDEMAND

The new intern shouldn’t get the username+password to your biggest client’s Google Ads account. Your security against phishing is only as strong as your most gullible employee. They should start with read-only on the accounts they need access to and nothing more. Managing Passwords.