Analytics and Generation - B2B Marketing Zone

Modern Media Buying and Enterprise B2B Demand Generation

Digital B2B Marketing

OCTOBER 4, 2011

However, for enterprise B2B marketers, these approaches are not mature enough to broadly support demand generation marketing. The problem: consuming traditional B2B content used for demand generation requires a significant time commitment. I am a digital and B2B marketer with a background in online media and analytics.

Demand Generation

Demand Generation Demand Buy Generation

12 B2B Marketing Predictions for 2012

Digital B2B Marketing

DECEMBER 22, 2011

Demand generation 9. Marketing Analytics 12. In addition, analytics will be used to refine existing segmentation and develop adaptive black box segmentation models. Marketers goals will shift from capturing leads to nurturing contacts in order to create demand.

B2B Marketing

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services

12 B2B Marketing Predictions for 2012

Digital B2B Marketing

DECEMBER 2, 2011

Demand generation 9. Marketing Analytics 12. In addition, analytics will be used to refine existing segmentation and develop adaptive black box segmentation models. Marketers goals will shift from capturing leads to nurturing contacts in order to create demand.

B2B Marketing

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Five Signs Your Content Marketing is an Illusion

Digital B2B Marketing

JULY 21, 2011

Lead generation is valuable, but content marketing can deliver so much more. I am a digital and B2B marketer with a background in online media and analytics. Filed under: Content , Demand Generation. This content marketing is about promotion, not content. Your Turn.

Peer-to-peer

Peer-to-peer Content Marketing Content Demand Generation

Buyers to Marketers: Don’t Call Me, I’ll Call You

Digital B2B Marketing

SEPTEMBER 27, 2011

I am a digital and B2B marketer with a background in online media and analytics. Filed under: Content , Demand Generation , Social Media. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

Paid Search Agency

Paid Search Agency Marketing Automation Services PR Demand Generation

Thought Leadership Marketing is an Oxymoron

Digital B2B Marketing

JULY 14, 2011

This may be an effective lead generation tactic, but it isn’t thought leadership. I am a digital and B2B marketer with a background in online media and analytics. Filed under: Branding , Demand Generation , Rants. Each of these programs falls short of establishing these companies as thought leaders.

Thought Leadership

Thought Leadership B2B Thought Leadership Wikipedia Paid Search Agency

Your Lead Scoring Blind Spot: The Internet

Digital B2B Marketing

OCTOBER 6, 2011

I am a digital and B2B marketer with a background in online media and analytics. Filed under: Demand Generation. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

Lead Ranking

Lead Ranking Lead Scoring Peer-to-peer Leads

Five Marketing Changes You Need to Make

Digital B2B Marketing

JUNE 23, 2011

I am a digital and B2B marketer with a background in online media and analytics. Filed under: Branding , Content , Demand Generation , Media , Mobile , Social Media. I work with B2B clients on media and integrated marketing programs.

Peer-to-peer

Peer-to-peer Planning Mobile Marketing Budget Programs

Three Principles for the Future of Marketing

Digital B2B Marketing

JUNE 16, 2011

I am a digital and B2B marketer with a background in online media and analytics. Filed under: Branding , Demand Generation , In Theory. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

Webcast

Webcast Demand Generation Agencies Demand Generation Mobile Advertising

Content Curation: The Oldest Media Activity

Digital B2B Marketing

MARCH 25, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Possibly related posts: (automatically generated) Why Content Curation Will Soon Be as Familiar as Googling Filed under Content , In Theory Tagged with content , Content Curation , Say 100 Like Be the first to like this post. Views expressed are my own. longtailseo b2bmarketing

Curation

Curation Activities Media B2B Thought Leadership

It’s Not Rational, B2B Marketing Needs to Get Emotional!!

Digital B2B Marketing

JULY 7, 2011

I am a digital and B2B marketer with a background in online media and analytics. Filed under: Branding , Business , Demand Generation , In Theory. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

B2B Marketing

B2B Marketing B2B Paid Search Agency Demand Generation

TV Really Is Easier to Measure than Social Media

Digital B2B Marketing

JULY 28, 2011

Social media measurement continues to develop, but the continued reliance on clickstream and social monitoring generates mountains of data without getting to real incremental business impact. I am a digital and B2B marketer with a background in online media and analytics. Share your thoughts in the comments below or with me on Twitter.

Social Media

Social Media Media CMO Marketing Mix

The Real Reasons Programmatic Ad Buys Fail in B2B Marketing

Digital B2B Marketing

DECEMBER 19, 2013

Time and time again, B2B marketers fall prey to a wonderful sounding sales pitch for their demand generation plan that goes something like this: “We use 100′s of data points and sophisticated technology that optimizes every single impression in your campaign. Demand Generation Media banners Demandbase dsp online advertising RTB'

Paid Search Agency

Paid Search Agency Buy Work Management Marketing Management

12 Surprising B2B Marketing Spammers on Twitter

Digital B2B Marketing

NOVEMBER 7, 2013

Improve demand generation, speed leads to revenue with data quality and enrichment solutions for B2B marketing, integrated with Eloqua, Marketo & Salesforce. Big data analytics company. BuzzFork generates leads, customers and social engagement for brands, agencies and individuals on @Twitter and Vine. Reachforce.

Twitter

Twitter Reachforce Demand Generation Agencies B2B Marketing

42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

JUNE 7, 2012

Used both as a pricing model for lead generation media buys and as a performance measurement to compare the cost of leads from various sources. GA : Google Analytics. Used for performance-based online advertising buys, the cost is based on the number of actions (such as a registration or purchase) delivered. CPL : Cost per Lead.

Paid Content

Paid Content Lead Ranking Cost Per Click Cost per Lead

Connecting Thought Leadership to Sales

Digital B2B Marketing

MARCH 21, 2011

There is also a drive towards better predictive analytics as well as more robust integration of multiple data sources. Reply robert says: April 1, 2011 at 6:55 am its fine… just saying… Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media.

Thought Leadership

Thought Leadership Top of Funnel B2B Thought Leadership Digg

Part One: Marketing Measurement and Pissing People Off

Digital B2B Marketing

MARCH 9, 2011

Featured on PopPressed If You Havent Yet Seen "Win Win," You Should Go See It Filed under Media , Rants , In Practice , Measurement Tagged with Email , pop-ups , boston.com , netflix , analytics , bad marketing , adware Like Be the first to like this post. Based in Portland, Oregon, I run the media group at Babcock & Jenkins.

Enterprise Management

Enterprise Management Spyware Blast Campaigns Marketing Management

That's John Doe to You

Digital B2B Marketing

MARCH 24, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content , Demand Generation Tagged with B2B marketing , lead generation , registration Like Be the first to like this post. Reply Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media.

B2B Thought Leadership

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation

Twitter IS Social « Digital B2B Marketing

Digital B2B Marketing

MARCH 28, 2011

The statistic circulating through Twitter (by the way, being shared between connections on Twitter, but I won’t belabor the point) is that 50% of all content consumed on Twitter is generated by only 20,000 users. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media.

Twitter

Twitter Social Marketing B2B Marketing Broadcasting

Your Audience is Gold « Digital B2B Marketing

Digital B2B Marketing

MARCH 31, 2011

Featured on PopPressed If You Havent Yet Seen "Win Win," You Should Go See It Filed under Demand Generation , Media Tagged with audience , B2B , ROI , value Like Be the first to like this post. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media.

B2B Marketing

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies

Facebook Is Bigger than the Numbers

Digital B2B Marketing

MARCH 4, 2011

Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. of all US online display dollars, according to eMarketer. Based in Portland, Oregon, I run the media group at Babcock & Jenkins. Views expressed are my own. Theme: Enterprise by StudioPress.

Facebook

Facebook Emarketing Digg Stats

Set Your Content Free

Digital B2B Marketing

MARCH 11, 2011

Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content Tagged with content , gating , registration Like Be the first to like this post. Views expressed are my own.

Peer-to-peer

Peer-to-peer Content Digg Demand Generation

Three Ways Click Rates Are Killing Your Brand « Digital B2B Marketing

Digital B2B Marketing

APRIL 7, 2011

Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Featured on PopPressed If You Havent Yet Seen "Win Win," You Should Go See It Filed under Media , Rants , Measurement Tagged with advertising , Marketing , branding , clicks Like Be the first to like this post.

Click Rate

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management

Making Your Social Media and Your Garden Deliver « Digital B2B.

Digital B2B Marketing

APRIL 4, 2011

Reply Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. One Response to Making Your Social Media and Your Garden Deliver Jason V says: April 5, 2011 at 3:35 pm Interesting analogy. I’m going to have to re-think pumpkins and eggplants now. Views expressed are my own.

Social Media

Social Media Media Budget Programs B2B

Online Advertising WILL be Regulated

Digital B2B Marketing

MARCH 17, 2011

Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Featured on PopPressed If You Havent Yet Seen "Win Win," You Should Go See It Filed under Media , News Tagged with advertising , digital , do not track , online , regulation Like Be the first to like this post.

Advertising Agencies

Advertising Agencies Advertisements Advertising CAN-SPAM

Email List Rental: Approach with Caution

Digital B2B Marketing

MARCH 4, 2011

One Response to Email List Rental: Approach with Caution Pingback: Email List Rental: Approach with Caution | Media Shark Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, I run the media group at Babcock & Jenkins.

Enterprise Management

Enterprise Management Advertising Agencies Digg Demand Generation Agencies

Social Media and Selfless Social Good « Digital B2B Marketing

Digital B2B Marketing

MARCH 27, 2011

Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Social Media Tagged with humanize brands , philanthropy , social media , usblogs Like Be the first to like this post. Views expressed are my own.

Social Media

Social Media Social Marketing B2B Marketing Media

Part Two: Marketing Measurement and Pissing People Off

Digital B2B Marketing

MARCH 15, 2011

Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, I run the media group at Babcock & Jenkins. Views expressed are my own. Theme: Enterprise by StudioPress.

Paid Search Agency

Paid Search Agency Ad Frequency Digg CAN-SPAM

Why B2B Marketing Is Not Social: An Unexpected Insight from.

Digital B2B Marketing

APRIL 6, 2011

For instance, w/B2Bs that need to generate mass 1:1 contacts, w/repeat customers (like FedEx or Staples) and don’t have a salesforce calling on prospects, then YES I concur that that is an example of a B2B that should absolutely embrace SM. All B2Bs are not created equal. Views expressed are my own. Theme: Enterprise by StudioPress.

Social Marketing

Social Marketing B2B Marketing Enterprise Management B2B

LinkedIn is the New B2B Media Powerhouse

Digital B2B Marketing

MARCH 25, 2011

One Response to LinkedIn is the New B2B Media Powerhouse Pingback: 100 Million Reasons to Use LinkedIn for B2B Demand Generation « Lauren On Demand Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Views expressed are my own.

Linkedin Media B2B Digg

Online Advertising Metrics: A Simple Framework

Digital B2B Marketing

MARCH 1, 2011

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Ad Networks, Exchanges and … B2B? Leads are an obvious choice for many B2B marketers. Then a simple a, b, c. get the numbers b.

Four Insights for Cloud Computing Marketers

Digital B2B Marketing

MARCH 7, 2011

Reply Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, I run the media group at Babcock & Jenkins. Views expressed are my own. Theme: Enterprise by StudioPress.

Enterprise Management

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership

When Did Automated Dialogue Trump Real Conversation?

Digital B2B Marketing

JULY 19, 2011

I am a digital and B2B marketer with a background in online media and analytics. Filed under: Content , Demand Generation , Social Media , Uncategorized. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

Automation

Automation Conversion Forrester Marketing Automation Services

B2B Marketing Zone

Digital B2B Marketing

Modern Media Buying and Enterprise B2B Demand Generation

12 B2B Marketing Predictions for 2012

Webinars

Trending Sources

12 B2B Marketing Predictions for 2012

Webinars

Five Signs Your Content Marketing is an Illusion

Buyers to Marketers: Don’t Call Me, I’ll Call You

Thought Leadership Marketing is an Oxymoron

Your Lead Scoring Blind Spot: The Internet

Five Marketing Changes You Need to Make

Three Principles for the Future of Marketing

Content Curation: The Oldest Media Activity

It’s Not Rational, B2B Marketing Needs to Get Emotional!!

TV Really Is Easier to Measure than Social Media

The Real Reasons Programmatic Ad Buys Fail in B2B Marketing

12 Surprising B2B Marketing Spammers on Twitter

42 B2B Marketing Acronyms and Abbreviations

Connecting Thought Leadership to Sales

Part One: Marketing Measurement and Pissing People Off

That's John Doe to You

Twitter IS Social « Digital B2B Marketing

Your Audience is Gold « Digital B2B Marketing

Facebook Is Bigger than the Numbers

Set Your Content Free

Three Ways Click Rates Are Killing Your Brand « Digital B2B Marketing

Making Your Social Media and Your Garden Deliver « Digital B2B.

Online Advertising WILL be Regulated

Email List Rental: Approach with Caution

Social Media and Selfless Social Good « Digital B2B Marketing

Part Two: Marketing Measurement and Pissing People Off

Why B2B Marketing Is Not Social: An Unexpected Insight from.

LinkedIn is the New B2B Media Powerhouse

Online Advertising Metrics: A Simple Framework

Four Insights for Cloud Computing Marketers

When Did Automated Dialogue Trump Real Conversation?

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