KoMarketing Associates

MAY 16, 2013

Why It’s Good : The Oracle Business Analytics page (ranked #9, yes there are 3 B2B pages in the top 10!) Its Business Intelligence page has 1,600 likes, focusing on big data analytics for companies. The company even does some cross-promotion with other social outlets, including its YouTube channel. Likes : 31,427.

Facebook 120

Facebook B2B Gartner Best Practices 120

Marketing Graham

SEPTEMBER 1, 2021

Google Analytics 4 – One of the tags you will want to add to your site is Google Analytics. YouTube – Different people consume information in different ways. YouTube is very cost-effective, you can easily get 1,000 views of your video for £50, and you can embed the video on your website. #6 6 Get Listed.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Budget Marketing & Strategy Marketing Strategy 52

Valasys

FEBRUARY 20, 2023

Top 3 strategies of Targeted Lead Generation Utilize automation and AI According to Gartner’s research, artificial intelligence (AI) will soon rule the market. You may connect machine learning processes to company apps like Slack, Google Analytics, and email automation software, as well as integrate bots with CRM systems.

Lead Generation 40

Lead Generation Sales Qualified Leads Ideal Customer Profiles Lead Scoring 40

Valasys

JULY 31, 2020

NewsCred has retained its software platform offering end-to-end campaign management, budgeting and resource management, tools for content creation, robust publishing integrations, and powerful performance and content analytics, while its content marketing services have been acquired by Industry Drive. About NewsCred.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Valasys

APRIL 3, 2023

Moreover, with the increasing adoption of Artificial Intelligence (AI) and Machine Learning (ML) in marketing and sales, intent data can be leveraged to enhance predictive analytics, lead scoring, and customer segmentation. To forecast buyers’ intentions, other tools employ predictive analytics.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Valasys

JANUARY 17, 2020

According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. According to a report by Gartner, B2B marketers generate a meager of 19.4%

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Martech Advisor

SEPTEMBER 11, 2019

The BELVG blog has curated an interesting list of differences between the two generations’ online shopping habits and social media usage: Millennials prefer platforms such as Facebook, YouTube. Gen Z is active on Snapchat, YouTube, or Instagram. How a Social Media Strategy and Online Shopping Experience Can Help You Win.

Social Media 74

Social Media Effectiveness Media Marketing & Strategy 74

Valasys

FEBRUARY 28, 2020

This indexing of the popularity of the effectiveness of brands is solely based on insights derived from social media channels, engagement on blogs, news sites, Twitter, YouTube Channels, chat forums, etc. According to Gartner, “Stories have the power to engage prospects with an emotional hook that endears them to a brand.”.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Marketing Insider Group

FEBRUARY 5, 2024

Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. Mailchimp) Google Analytics allows cross-platform data analysis and can reduce reporting time by 50%. Gitnux) YouTube mobile video consumption grows by 100% every year.

Paid Content 209

Paid Content Stats Marketing Budget Webinar Metrics 209

ClearVoice

MARCH 8, 2022

From a content perspective, Heidi has outlined her expertise by authoring blogs and contributing to thought-leadership books, such as ‘Clear and Complete Guide to ABM Analytics’ and the ‘Definitive Guide to Account-Based Marketing, Lead Generation, Content, Mobile Marketing, and Engaging Email.’ Rebecca Lieb, Ph.D.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Valasys

APRIL 15, 2020

Moreover, research from Gartner shows that executing an effective lead nurturing campaign strategy can save nearly 80% of your direct mail budget and bring 10% or more increase in revenue over a period of 6 to 9 months. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. Now you can utilize this list in Google Search, YouTube, and Gmail campaigns. . Gartner Magic Quadrant Analyst Report – Sponsored Content). (G2 Then you’re done! Linkedin Ads.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Outbrain

APRIL 20, 2020

You may commission a research and analytics group to conduct a survey on your behalf or do it yourself by sending your subscribers an e-mail with an easy-to-answer questionnaire. At the Gartner Digital Marketing Conference in 2017, research leaders presented how voice search is seeing an ever-increasing share of search volume.

Paid Content 32

Paid Content Marketing & Strategy Marketing Strategy Buyer Personas 32

Moz

JANUARY 22, 2019

The first step is to set up a funnel visualization in Google Analytics. The actual funnel layout: You may add up to 10 pages in Google Analytics for a conversion funnel. Gartner forecasts that by 2020, over 85% of customer interactions will be handled without a human. Social proof builds trust and helps increase conversions.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

chiefmartech

SEPTEMBER 25, 2023

It’s from a new Gartner report, 4 Actions to Improve Martech ROI , and it reveals a pretty dramatic shift in ownership of martech responsibilities from marketing to IT. Who should manage your shared analytics tools? Was it John Lennon who wrote, “Imagine there’s no martech, I wonder if you can?”

Aggregators 94

Aggregators Enterprise Management Work Management Marketing Management 94

Hubspot

DECEMBER 30, 2013

As Jake Sorofman, research director with Gartner for Marketing Leaders, writes for the Harvard Business Review , the multibillion-dollar online advertising economy is giving rise to a new type of marketing leader. They sit at the intersection of social, mobile, and analytics, and they’re not afraid to venture into new territory.

CMO 28

CMO Sales Management Cost per Lead Peer-to-peer 28

Hubspot

NOVEMBER 16, 2012

Marketing operations would be a fit for anyone who has an analytical mind and is interested in marketing and sales strategy. Not to mention that Social Media Examiner reported earlier this year that 76% of marketers planned to increase their use of YouTube and video marketing , making it the top area marketers would invest in for 2012.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Top Rank Marketing

DECEMBER 4, 2023

1 — Data-Driven Content Strategy The integration of data analytics into content strategy is a top trend for marketers in 2024. This growth encompasses a range of formats, from short-form videos on platforms like TikTok and Instagram to social videos on Facebook and YouTube Shorts, each offering unique ways to capture and engage audiences.

Marketing AI 140

Marketing AI Trends B2B Marketing Content Marketing 140

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. The previous Gartner study highlights the fact that folks are doing more and more independent research when looking up SaaS products. Dig into your customer data and analytics.

Webinar Metrics 96

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 96

Martech Advisor

MARCH 11, 2020

Last year Gartner reported that the need for CDP capabilities was so acute that spending on CDP technology became the least likely to be postponed during an economic downturn. Some now include analytics like predictive modeling or machine learning; others integrate channel delivery applications.

Enterprise Management 53

Enterprise Management Marketing Management Ideal Customer Profiles POS 53

Sprout Social

OCTOBER 4, 2022

In fact, Gartner predicts 90% of B2B social media marketing strategies will have scaled employee advocacy programs by 2023. And on the admin side, you can seamlessly curate shareable content, create internal newsletters and track ROI with analytics and reports.

Paid Content 81

Paid Content Budget Programs Brand Identity Branding 81

Heinz Marketing

SEPTEMBER 13, 2021

If you are joining live on LinkedIn, let’s see we got LinkedIn, YouTube, Facebook. Very excited to have with us Tiffani Bova, who many of you have likely heard of and read from and seen at conferences, long time analyst, spent over 10 years at Gartner, and is currently the… I want to make sure I get this right.

B2B Sales 117

B2B Sales Cross-Selling Work Management Enterprise Management 117

DealSignal

MARCH 7, 2023

Social media Your potential customers are highly likely to have a social media presence, with a variety of platforms at their disposal, such as LinkedIn, Twitter, or YouTube. This information alone can be incredibly valuable, allowing you to reach out to them directly through the platform. .” This differs depending on the vendor.

B2B Sales 52

B2B Sales Marketing Automation Services Top of Funnel B2B Marketing 52

Martech Advisor

FEBRUARY 14, 2020

There will be a lot more brand exploration of traditionally consumer-facing channels – take YouTube or TikTok, for example – as new ways to connect with audiences on their terms. Thus far, data and analytics have provided critical insight into tracking performance and measurement and will continue to be a priority in 2020.

Planning 66

Planning Gartner Opt-out Budget Programs 66

EveryoneSocial

OCTOBER 26, 2021

Content Platforms (Youtube, Apple Podcasts, etc.) Sure, search engines like Google, review sites like G2, and research vendors like Forrester or Gartner still carry some influence — but not as much as people tend to think. Google Analytics. One place you can start is with Google Analytics. Social Networks and Dark Social.

Ideal Customer Profiles 69

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69

Single Grain

JULY 14, 2020

Step 1: A user visits Single Grain and opts in for a YouTube ads e-book. Step 3: A salesperson will analyze the visitor’s data and say something like, “ Hey, I noticed you downloaded this YouTube guide. Heap Analytics is a great example of a brand limiting help to free users. A customer data platform like Hull.io

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Valasys

JUNE 1, 2020

The first-ever definition of SaaS was given by Gartner as follows: “Software that is owned, delivered, and managed remotely by one or more providers”. Cloud-based software is licensed via subscription and with the help of the cloud, value is generated for your target audience. Be Mindful of the Product Lifecycle.

Paid Content 64

Paid Content Work Management Marketing Management Lead Ranking 64

SnapApp

DECEMBER 4, 2017

You’re going to need to establish KPIS, configure analytics , and build reports that map metrics back to the bottom line. . . #18. You can use something like Google Analytics’ User Flow report to do exactly that. . Other popular platforms include Twitter (87%), Facebook (84%), YouTube (74%) and Google+ (62%). Gartner. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

B2B Marketing Savvy

SEPTEMBER 17, 2009

Other Twitter Topics: The Graying of Facebook Multiple Account Layering Strategy More Analytics Email The Scoopdog Team. YouTube: 85 million video views/day. YouTube Channel: 400+ videos posted •LinkedIn: Yes. YouTube: Company account with product demos •LinkedIn: Yes.

Social Media 40

Social Media Advertising Agencies Paid Search Agency Ideal Customer Profiles 40

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), Video is by far the most popular way customers want to learn about new products : And don’t just think YouTube. Imagine that you’ve recorded a video for your YouTube channel. Instead of just publishing it to youtube you could also: .

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Convince & Convert

SEPTEMBER 21, 2010

Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. That said, they also have the option of assisting users in set up as it is more cost effective for them to work with the data analytics team determining objectives. Pricing: Your pricing is incorrect.

Social Media 158

Social Media Media Paid Content Work Management 158

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), And don’t just think YouTube. YouTube and other videos are displayed in the SERPs, so video optimization is becoming much more important – like using text overlays and closed captions, in addition to your description, title and file names.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Choozle

APRIL 30, 2024

According to Gartner’s 2023 CMO Spend and Strategy Survey , 25.6% 2010s-2020s: Mobile and Video Dominance Content optimized for smartphones and the rise of video ads, with platforms like YouTube becoming key for engaging video ads. In today’s digital landscape, change isn’t just happening; it’s accelerating.

Paid Content 52

Paid Content Multi-Touch Attribution Paid Search Agency Marketing Budget 52

Martech

AUGUST 29, 2022

About 90% of marketing leaders expressed that marketing functions need to be “more adaptive to shifts in customer needs,” according to a recent Gartner survey. This is precisely why 90% of marketing leaders cite “ martech, data, and analytics, CX and loyalty as top priorities.” Why leverage data? Optimization.

Marketing AI 116

Marketing AI Marketing Analytics Tools Lead Ranking Cost per Lead 116

Optinmonster

NOVEMBER 15, 2022

Here are a couple of report lead magnet examples: 2016 Gartner Magic Quadrant for CRM Lead Management – the great thing about this report is that it has been “updated for 2016”, so at the time of this writing, it’s fresh and new. Create and Track Popup Events in Google Analytics. Click here to get started ?.

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

Single Grain

NOVEMBER 11, 2019

Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at least one of their sales processes. Personalization. Automation. Optimization. These are the pillars of success for digital marketing campaigns. That’s exactly what machine learning does.

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76

SnapApp

DECEMBER 22, 2016

Litmus is a tool you can use with your current email marketing software to test and track emails with detailed analytics. This blog has dozens of subcategories to browse through, from deliverability to subject lines to analytics. Analytics, Excel, technical SEO and more. Copywriting. Demand Gen / Lead Gen. Email Marketing.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48